ZETA Co., Ltd.
Hashtag utilization engine “ZETA HASHTAG” introduced to comprehensive beauty site “Watashi Plus by shiseido” operated by Shiseido Japan Implementing hashtags to increase the circulation rate within the site and create encounters with new products
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ZETA Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; hereinafter referred to as ZETA), a leading company in commerce and CX that develops and sells EC curation, hashtags, reviews, EC product search, and OMO solutions, is a subsidiary of Shiseido Japan Co., Ltd. (Headquarters: We are pleased to announce that the hashtag utilization engine “ZETA HASHTAG” has been introduced at the online shop of the comprehensive beauty site “Watashi Plus by shiseido” operated by Minato-ku, Tokyo (Shiseido Japan).
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With a history of over 150 years, Shiseido has always pursued newness and is widely recognized as Japan’s leading global beauty company, with the mission of “BEAUTY INNOVATIONS FOR A BETTER WORLD” to make the world a better place through beauty. .
“Watashi Plus by shiseido” responds to customers’ beauty needs by providing services that expand opportunities for purchasing cosmetics, such as online shops and store navigation, as well as providing customers with skin care items and makeup methods that suit them. This is a popular comprehensive beauty site that provides a lot of beauty information such as beauty checks where you can find out.
This time, as a first public example in the cosmetics industry, the hashtag utilization engine “ZETA HASHTAG” provided by ZETA was introduced to the online shop of the comprehensive beauty site “Watashi Plus by shiseido” operated by Shiseido Japan.
As a result, automatically generated hashtags are displayed on search results pages, product details pages, and feature article pages on the site, helping to improve CX and circulation rates on the site. Implementing hashtags on featured article pages
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https://www.shiseido.co.jp/cms/onlineshop/pickful/ The “ZETA CX series” is an EC product search/site search engine “ZETA SEARCH”, a review/word-of-mouth/Q&A engine “ZETA VOICE”, a hashtag utilization engine “ZETA HASHTAG”, an EC curation engine “ZETA BASKET”, an OMO・With a lineup of eight products, including the DX solution “ZETA CLICK,” we use advanced data analysis and matching technology to create an even higher quality purchasing experience. ZETA will continue to provide useful services and introduce the effects to users and e-commerce site operating companies.