unerry and M Data collaborate to visualize the impact on consumer behavior of TV broadcasting by utilizing "real-time people flow data" and "TV metadata" - Trend News Guide

Unerry Co., Ltd.
unerry and M Data collaborate to visualize the impact on consumer behavior of TV broadcasting by utilizing “real-time people flow data” and “TV metadata”
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Unerry Co., Ltd. (address: Toranomon, Minato-ku, Tokyo; Representative Director, President and CEO: Hidetoshi Uchiyama; hereinafter referred to as unerry), which owns “real-time human flow big data” of more than 40 billion pieces per month, and “TV”, which converts TV broadcast content into text. M-Data Co., Ltd. (Headquarters: Uchisaiwai-cho, Chiyoda-ku, Tokyo, President: Tsukasa Usui, hereinafter referred to as M-Data), which provides “metadata”, has begun collaboration to visualize the influence of TV programs on consumer behavior. did. [Image

https://www. unerry.co.jp/A data company founded in 2015 that operates the real behavioral data platform “Beacon Bank (https://www.beaconbank.jp/)”. Utilizing GPS and beacon technology, we use AI to analyze indoor and outdoor human movement big data, which is collected from smartphone apps over 40 billion times a month and contains approximately 150 million IDs. With the mission of “Creating a comfortable future with data,” we are developing businesses such as OMO marketing support and the realization of smart cities.
■About M Data Co., Ltd. Company name: M Data Co., Ltd. President: Tsukasa Usui Established: January 2006 Head office location: 9th floor, Iino Building, 2-1-1 Uchisaiwai-cho, Chiyoda-ku, Tokyo URL: https:/ /mdata.tv/ We are a data provider and research company that generates “TV metadata”, a database that uniquely converts the broadcast results of TV broadcasts (programs and commercials) into text, and conducts research, analysis, and distribution. We have created a de facto standard database through capital alliances with key commercial broadcast stations (5 stations in Tokyo), etc., and our main service is to provide “TV metadata” that records detailed broadcast content of programs and TV commercials. “1. Data
distribution service”, “2. Broadcasting performance survey service” that conducts research and analysis according to customer requests, and “3. We provide 4.TV Rank, a big data analysis tool based on “TV Ranking Service” and “TV Metadata,” as well as corporate marketing support and media consulting services.
*Product and service names mentioned in this news release are trademarks or registered trademarks of each company. *The information contained in this news release is current as of the date of
announcement. It is subject to change without prior notice.

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unerry and M Data collaborate to visualize the impact on consumer behavior of TV broadcasting by utilizing “real-time people flow data” and “TV metadata”

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