Imaya Co., Ltd.
DX the liquor store business towards the end of the year, the first day after the coronavirus. “IMADEYA”, which has been in business for 61 years, has updated its online store and member app.
A follow function has been added based on the concept of “connecting people and alcohol.” Enhance your CRM with Shopify.
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Ima Co., Ltd. has its main store in Chiba and operates a select shop called IMADEYA that sells small-batch craft liquor (domestic sake, wine, shochu, etc.) at locations such as GINZA SIX, Kinshicho PARCO, Chiba Ekinaka, Kiyosumi Shirakawa, and Karuizawa. Deya (Location: Nitona-cho, Chuo-ku, Chiba City, Representative Director: Shuichi Ogura, hereinafter referred to as the Company) has updated its online store and membership app, which were renewed in April of this year. Based on the concept of “connecting people and alcohol,” we have added an alcohol review function and a follow-up function between users. The online store is currently used by 14,000 members annually, and the app is used by 40,000 members annually.
■Now that the coronavirus pandemic has ended, DX for liquor stores is necessary. Up until now, our company has been delivering small-batch alcoholic beverages to the world through wholesale to restaurants. However, due to the voluntary closure of restaurants and shortened business hours due to the coronavirus pandemic, there was a period of approximately three years in which this goal was not fully realized. What I realized was the value of online.
Sales at our online store have increased approximately 3.5 times during this coronavirus pandemic. We were surprised to see so many customers looking for Japanese craft alcohol to drink at home during the self-restraint period. However, at the same time, we felt that our existing online store was not able to convey the appeal of the alcoholic beverages we carry to many customers. Therefore, our company has begun considering renewing our membership system amidst the coronavirus pandemic. It was once renewed in April 2023, but bugs and issues caused inconvenience to many customers. However, once the coronavirus pandemic is over, the online liquor store will not end its role, but we aim to further evolve with this update.
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