Microad Co., Ltd.
Subsidiary cory starts providing BtoB specialized lead acquisition platform “LeadHack” and strengthens the functions of “Shiralel”, a marketing product for BtoB companies
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Cory, a subsidiary of MicroAd Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and President and Executive Officer: Kentaro Watanabe, hereinafter referred to as MicroAd), has started providing the BtoB specialized lead acquisition platform “LeadHack”. Ta. In addition, by collaborating with LeadHack, we will strengthen the functionality of “Shiralel”, a marketing product for BtoB companies provided by MicroAd’s “UNIVERSE”.
This will enable Silarel to provide one-stop support, from increasing corporate awareness to increasing traffic to your company’s website and acquiring leads.
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■Background
After the coronavirus pandemic, marketing measures at BtoB companies are increasingly moving online. Along with this, demand for the product “Sirel”, which aims to gain recognition for companies’ products and services, is also increasing. A further challenge is the need to not only help companies gain recognition, but also to increase the number of direct inquiries and obtain customer leads.
Against this background, we will start providing the BtoB specialized lead acquisition platform “LeadHack” and strengthen the functions of BtoB products through collaboration with Syralel.
■About “Shiralel”
Up until now, MicroAd has provided the marketing product “Shiralel” for BtoB companies, which utilizes the data platform “UNIVERSE” that aggregates a huge amount of consumer behavior data.
“Shiralel” receives data from Japan’s largest business people, with over 10 million users, from partner companies. Utilizing such segment data, it is possible to design targeting segments tailored to the services provided by BtoB companies, and perform advertising distribution and analytical reporting.
■About “LeadHack”
“LeadHack” provided by cory is a pop-up tool that improves website exit rates. It detects when users who visit your site or LP leave the page, and displays diagnostic content such as surveys in pop-ups. By displaying highly visible pop-ups at the right time, we can improve your site’s exit rate and help companies acquire leads.
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■Effects of collaboration between Siralel and LeadHack
By linking LeadHack with various products for BtoB, we provide one-stop support from increasing corporate awareness to increasing traffic to your site and acquiring leads. By maximizing lead acquisition, advertisers will be able to distribute advertisements more effectively, with the aim of not only gaining awareness of their products, but also increasing the number of requests for information and inquiries.
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Microad will continue to collaborate with cory and provide highly accurate marketing services that utilize various data to address corporate issues.
■Related links
・Shiralel
https://shirareru.microad.co.jp/
・Shiralel ~Lead acquisition plus~
https://demand-services.microad.jp/btob-lead-generation/lp
・Started providing lead acquisition support service “Shiralel ~Lead Acquisition Plus~” Effective marketing is now possible using the career profile “Eight”
https://www.microad.co.jp/news/detail/1760/
Microad Co., Ltd. Overview
Company name Microad Co., Ltd.
Representative Representative Director President Executive Officer: Kentaro Watanabe
Head office location: Shibuya Infos Tower 13F, 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo
Business content Data platform business
URL http://www.microad.co.jp/
cory Co., Ltd. Overview
Company name: cory Co., Ltd.
Representative Representative Director: Yuta Suwa
Head office location: Shibuya Infos Tower 13F, 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo
Business details Web marketing business, media business
URL https://cory.co.jp/