Hoken no Madoguchi Group Co., Ltd.
New declaration from “Hoken no Madoguchi”: “Insurance is a choice.” Communication development in December
……
Hoken no Madoguchi Group Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Reiji Inomata, hereinafter referred to as “Hoken no Madoguchi”) has been advertising newspaper and radio programs since December with the core message “Insurance is a choice.”・We will develop communication through TV commercials, the web, and in-store.
[Image 1
Posted on December 5, 2023 Nihon Keizai Shimbun morning edition advertisement Over the past year, various changes have occurred in the world, including the transition of the new coronavirus infection to Category 5, and news in the insurance industry. You may be wondering whether your insurance is suitable for your current needs, or whether there is a better insurance option out there. In a world filled with such changes and uncertainties, we have reconsidered how the “Hoken no Madoguchi” can be useful. We would like to declare what we can do for you: “Insurance is a choice.” Until now, “Hoken no Madoguchi” has offered over 40 insurance companies, over 300 products, and staff with knowledgeable insurance so that you can choose insurance freely and with confidence from many options. has helped customers choose insurance. We will continue to provide the world with the value of “comparing insurance products from multiple companies and choosing the insurance that is right for you” and continue to be a point of contact for each and every customer.・We will develop communication through TV commercials, the web, and in-store. ■ Dec. 5, 2023 (Tuesday) Nihon Keizai Shimbun morning edition proclaims “Insurance is a choice.” December 5, 2023 (December 5, 2023) Nihon Keizai Shimbun morning edition “Hoken no Madoguchi” has been promoting Looking back on our efforts to liberalize insurance, we once again declared that “insurance is a choice.” In addition, at the “Hoken no Madoguchi”, we offer free consultations regarding the insurance you are currently enrolled in or considering, in order to expand your options and allow you to choose insurance more freely. . We have named this initiative, which we have cherished so far, “Second Insurance Opinion,” and we would like to continue to help customers choose the insurance that is right for them. [Publication date] December 5, 2023 (Tuesday) [Published paper] Nihon Keizai Shimbun morning edition [Website] URL: https://www.hokennomadoguchi.com/media/promise/ ■From December 8 (Friday) Radio CM will be broadcast: The radio CM will be broadcast nationwide from December 8, 2023 (Friday) to December 31, 2023 (Sunday). With this commercial featuring a hilarious story that captures scenes from daily life, we will happily convey the message that “insurance is a choice.” [Broadcast period] December 8, 2023 (Friday) to December 31, 2023 (Sunday) [Broadcast area] Nationwide *Some areas may not be broadcast. ■From December 18th (Monday), the sequel of the TV commercial series starring Ann Mika will be aired and banners will be posted in stores. From December 18th, 2023 (Monday), the sequel of the TV commercial series starring Ann Mika will be broadcast nationwide. This commercial conveys the core message of “Hoken no Madoguchi”, “Insurance is a choice.” from the bright and positive Ammika. In addition, in conjunction with the airing of the commercial, from Friday, December 22, 2023, stores nationwide will display banners with a new design featuring Ann Mika to sincerely welcome customers at stores. Please take a look at Ammika’s new proposal, which aims to expand customers’ options and allow them to choose insurance more freely. [Broadcast start date] December 18, 2023 (Monday) [Broadcast area] Nationwide ■About “Hoken no Madoguchi” (https://www.hokennomadoguchi.com/)
[Image 2
