Blanches Co., Ltd.
『Ou? by EDWIN” A completely new kids brand by children’s clothing Blanches and EDWIN debuts
……
Sing with Denim.
Kids’ denim that you’ll love in 0.5 seconds
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Blanches Co., Ltd. (Headquarters: Suita City, Osaka Prefecture, President and CEO: Noritoshi Izumi), which celebrated its 30th anniversary, and EDWIN, a long-established jeans brand representing Japan, have released a completely new kids brand, “Ou? by EDWIN” makes its debut. Sales will start on various channels from the online shop pre-sale on December 5th (Tuesday). It will be sold exclusively at Blanches.
『Ou? by EDWIN” is a kids denim brand that incorporates Blanches’s high quality and beautiful taste into denim, a seasonal item. When we think of kids’ denim, we tend to think of it as an active daily item, but “Ou? by EDWIN”, with the theme of “a stylish children’s denim closet,” offers a higher-grade kids’ denim that adults can enjoy fashion with as well.
■Ou? by EDWIN special site
https://www.branshes.com/shop/landing/ou_by_edwin.aspx
*Scheduled to be released at 10:00 AM on Tuesday, December 5th [Image 2
“Ou?” is a French word that means “where are you going?”
Go outside rather than home. A kids denim brand based on the concept of children who like to go out wearing fashionable clothes. From trendy girly items that will make you fall in love at first glance, to genderless items that can be matched with any style, “Ou?” is not only about design, but also about the lightness and ease of movement unique to kids. by EDWIN”.
■[Ou? by EDWIN] Big collar ruffle G-jean
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The frilled collar stands out on both the front and back, giving it a girly and cute look from every angle.
The slightly short silhouette has a trendy feel and can be coordinated with a wide range of styles, from pants to dresses.
Made of lightweight 8 oz denim that is easy to use even for kids. #001
5,390 yen (tax included)
100-150cm
■[Ou? by EDWIN] Sailor collar long sleeve blouse
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An eye-catching long-sleeved blouse with a large sailor collar. The sailor color is an easy way to complete a trendy style, and it also makes your face look smaller. The classic off-white and “Ou? by EDWIN” two colors of denim. This blouse is easy to match with denim or overalls, and can be worn with any occasion.
The product has been washed to soften the fabric.
#004
4,290 yen (tax included)
100-150cm
■[Ou? by EDWIN] Flower embroidery denim pants
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These seasonal denim pants have trendy flower embroidery all over them and can be worn casually, so they’re sure to be a hit. Elastic waist design with a clean straight line that makes it easy for kids to put on and take off. Lightweight 8 oz denim with stretch for easy movement.
Front button and “Ou?” by EDWIN” with original white piss name. #007
4,840 yen (tax included)
90-150cm
■【Ou? by EDWIN】Wide straight denim pants
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“Ou?” that is easy to match with any style. by EDWIN” wide straight pants. Slightly thick straight denim with a trendy feel and a “Ou?” pattern on the back. by EDWIN” original patch and cloth flasher included. It has an elastic waistband that makes it easy for kids to put on and take off, and is made of lightweight 8 oz denim that is easy to move around in.
#304
3,740 yen (tax included)
90-150cm
『Ou? by EDWIN” release information
1. Blanches Online Shop…December 5th (Tuesday)
2. Blanches Shop advance handling stores (*1)…December 12th (Tuesday) ~ 3. Other Blanches stores…Scheduled for mid-January 2024
Advance handling stores (*1)
・Ariake Garden store
・Aeon Mall Makuhari Shintoshin store
・Aeon Lake Town MORI store
・Terrace Mall Shonan store
・Aeon Mall Nagoya Chaya store
・Aeon Mall Kakamigahara Inter store
・Aeon Mall Higashiura store
・Abeno Q’s Mall store
・Umeda Daimaru store
・Aeon Mall Fukuoka store
・Aeon Mall Miyazaki store
Ou? by EDWIN
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Sing with Denim.Kids denim you’ll love in just 0.5 seconds
We also have denim that feels like a friend that you want to hang out with every day. We also have dresses with a twist that you’ll want to wear on special days.
A stylish denim closet for children, where they can play with clothes as freely as a bird and as if humming a flower song.
EDWIN
EDWIN is a long-established jeans brand representing Japan.
The company name and brand name “EDWIN” is a combination of the English word “DENIM” for denim, which is rearranged in any order, and incorporates EDWIN’s spirit of manufacturing.
branshes
“Hug Little Senses ~Children’s clothing that enriches sensibilities~” Blanches manufactures products based on the concept of not only design but also high quality standards. A kids fashion brand that offers a wide range of items from everyday wear to outing wear, including a wide range of matching items and a unisex line that can be enjoyed regardless of gender.
Available sizes: 70cm – 150cm (some products – 160cm)
Official online shop https://www.branshes.com/shop/
Official Instagram https://www.instagram.com/branches/