Amina Collection Co., Ltd.
[IWAKURA-] Welcome the new year with a modern Shinto altar/shimenawa decoration that fits modern interiors, and an offering of zodiac rice “Dragon’s Eye”
“Purify your home and welcome the god of the year” with the ancient Japanese feeling of gratitude for all things.
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“Iwakura https://cutt.ly/KwOGBcUB
Prefecture, President and CEO Sawato Shindo), sells original “Shimenawa” decorations. ” and the 2024 [Year of the Dragon] zodiac rice “Ryu no Hitomi” will be released on November 22nd, and we will propose ways to welcome the New Year together with the products. [Image 1
We offer products with simple and majestic designs typical of Japan that will cleanse your soul, and we propose new amulets that reflect the way of the Japanese mind.
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On New Year’s Day, Toshigami-sama appears at sunrise.
Its origin is the Shinto god “Yaoyorozu”,
They are also said to be the spirits of ancestors who protect the home from disaster. What is Toshigami (Toshigami)? On the eve of the New Year, the god guides the ancestors from Eho, the auspicious sign of the year, to visit each family, spends time with the family, and bestows health and happiness for the year. It is said. He is said to watch over people as the “grain god,” the god of rice, who makes sure that rice and grains are fertile.
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It is said that the god of the year visits each house twice a year, during the off-season for farming, during New Year’s Day and during Obon. On New Year’s Day, people offer “Okagami-mochi” and decorate them with “Kadomatsu” and “New Year’s decorations.” To do. This is also said to be a “marker” for the god of the year and for the returning ancestors.
■Zodiac rice “Dragon’s Eye” commemorating the 2024 zodiac [Dragon] Special rice served on New Year’s Day. Perfect for New Year’s greetings and New Year’s gifts.
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Product name: Ryu no Hitomi (R) Variety: Inochi no Ichi Harvest time: New rice harvested in October 2020 Production area: Hida, Gifu Prefecture Sales start: November 22, 2023 Price: 1,080 yen Packaging: 2-pack of rice ( 300g) Sales location: Iwaza directly managed store SHOP LIST: https://cutt.ly/JwOGMWqP
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■Offer “Dragon’s Eye” before the shrine
The zodiac rice “Ryu no Hitomi” derives its name from the “Ryujin” who controls water, which is essential for rice production. The highest quality rice is grown to be large and round like an pupil. Would you like to make an offering to the gods?
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Product Name: Zodiac Rice Set with Omikuji Price: 1,870 yen Sales start: November 22, 2023
A set of ceramic zodiac fortunes with the motif of the 2024 dragon and 2 “Dragon Eyes” (300g). The auspicious “Tatsu” pottery fortune slip can also be enjoyed as a zodiac decoration after drawing the fortune inside.
Sales location: Iwaza official online shop https://cutt.ly/MwOGMZrR [Image 6
Zodiac decorations protect the house of the year, so you can display them throughout the year.
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Offer the zodiac rice “Ryu no Hitomi” to the altar and enjoy it afterwards. [Image 8
The biggest feature of Ryu no Hitomi is the size of its grains, which makes it very satisfying to eat. It is about 1.5 times larger than Koshihikari, making it one of the largest in Japan. It has a sticky and sweet taste, and is delicious even when it’s cold. This is the highest quality rice that has passed a number of strict regulatory standards such as “using less than 1/3 of the amount of pesticides set by Gifu Prefecture standards” and “picking up grass by hand when it grows”.
Shimenawa decoration
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After cleaning (purification) to welcome the Toshigami, it’s time to put up New Year’s decorations. ◆Start of decoration…December 13th to 28th or 30th *Avoid the 29th and 31st ◆End of decoration…January 7th *Varies depending on region
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◆Iwaza Original Shimenawa New Year’s Decoration A traditional decoration that is indispensable for the Japanese New Year. We welcome the god of old age and bring great fortune to the whole family. [Image 11
Sales destination: Directly managed stores, online shop https://cutt.ly/9wOG1TQf [Image 12
From the left: [New Year decorations] Japanese-style bell (size: 21cm long x 16cm wide) 2,750 yen, radish paper ring (about 23cm long x 26cm wide) 3,300 yen, rice crane (about 40cm long x 8cm wide) 2,200 yen Shinto altar Create a new sacred treasure
The spirit of “Tokowaka” associated with the Sengu Shrine, which is held once every 20 years at Ise Grand Shrine, which is said to be the hometown of the Japanese people, creates a spirit of always trying to be reborn youthfully by rebuilding old things.
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IWAKURA-Overview
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[Concept] When you remove the palms, torii gates, and forests from the beautiful heart of Japan, the prayer shrines, what remains is Iwakura. That’s where the power lies.
We believe that for Japanese people, their daily state of mind and life itself is prayer. “Iwaza” offers products with simple and majestic Japanese designs that will cleanse your soul, and we will propose a new way to protect your amulets. Starting with our main store in Yokohama Chinatown, we have expanded to 15 stores nationwide. Official online site: https://cutt.ly/CwOG1Gq6
Amina Collection Overview
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