Wellness Co., Ltd.
Wellness, which operates a personal doctor service based on the concept of “data x prevention,” has entered into a business
partnership with Horizon, which conducts “digital transformation of fragrance.”
~ Aiming to accumulate evidence in the field of “fragrance x preventive healthcare” and develop the world’s first olfactory healthcare solution –
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, which carries out digital transformation of fragrance based on the concept of ``Fragrance x Preventive Health Care.'' The two companies agreed to aim to develop healthcare solutions that utilize this technology. ◾ Background and purpose of this business alliance
While it has long been expected that pleasant scents can have positive effects on the mind and body,
Because it was difficult to digitize scents and obtain physical data on a daily basis,
There is almost no evidence in the area of ``care'', and care that uses the sense of smell, such as aromatherapy, is considered complementary medicine.
It has been treated in the context of alternative medicine.
Personalization using Horizon's scent data technology and Wellness's data By combining the preventive care system and knowledge, we will be able to provide the
In addition to accumulating evidence through data analysis in the area of “fragrance x healthcare,” we will
Healthcare solutions that utilize the sense of smell, such as providing personalized scents according to health issues and living environments.
We also aim to develop solutions.
◾ Comments from Wellness Representative Director and Doctor Kotaro Nakata I have been interested in approaching the sense of smell, the most primitive system among the five senses.
However, it was difficult to build evidence as there were issues with scent data and reproducibility.
I thought that research and business development would be difficult areas. We are actually launching products with the aim of digitally transforming fragrance.
Through our business partnership with Horizon, which has been successfully developed, we will breathe new life into the field of ){kind=spacer}
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