Try Stage Co., Ltd.
Released a new mail-order program “Quick Solution! Our Favorite Product Selection” that promotes the appeal of products from a female perspective.
Planning a sponsored TV mail order program that focuses on approaching female viewers
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TriStage Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Executive Officer and President: Ikuhisa Kurata; hereinafter referred to as the Company), a group company of STREET HOLDINGS that supports direct marketing for companies, has recently been selected from a female perspective. We have released a new sponsored TV mail order program, “Quick Solution! Our Favorite Product Selection,” which focuses on female viewers and introduces popular products in the program.
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What is “Quick solution! Our recommended product selection”? This is a mail order information program with the concept of “mail order by women, by women, and for women.”
The female entertainers who will be appearing will bring out the real concerns of women regarding beauty and health from a “female perspective” and convey the appeal of the products to viewers through a project where they can actually “experience” the products being introduced. The first performers are Aya Sugimoto, Miho Yabe, and Midori Yamamoto.
Background of this program planning
In recent years, as consumer purchasing behavior has diversified, TV shopping formats are required to respond to a variety of needs. In addition, creative measures are becoming more important than ever in achieving the desired advertising effectiveness.
Our company has a track record of planning and operating the popular sponsored TV mail order program “Hiroshi Ikushima’s Health Mania Club” that has been running for many years. Based on this knowledge, we believe that by planning a new “sponsored TV shopping program (Caravan)” that focuses on female viewers, we can further improve the advertising effectiveness of TV shopping, and we have come up with this plan. .
・What is the sponsored TV mail order program (Caravan)?
It is a mail-order program that is sponsored by multiple companies and introduces multiple products during the program, and is commonly known as “Caravan.” Features include the live feel of the talent talking in a studio, and the ability to lower production costs than typical TV infomercials. Please note that each company will be photographed. Sales overview of “Quick solution! Our recommended product selection” This program has a wide range of production plans, from 29 minutes to 120 seconds, to match the TV advertising space. In addition, in order to support more companies conducting direct marketing, we have prepared a comprehensive implementation menu and also have a variety of other option menus.
Possibility of TV shopping measures
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Source) Japan Mail Order Association website “2022 Mail Order Market Sales Survey”
In the mail order market that is expanding year by year, our company has many years of experience and know-how in direct marketing support centered on TV mail order.
TV shopping is an advertising strategy that visually conveys products and services to viewers in an attractive manner, encouraging them to understand the product and leading them to purchase. Since order effectiveness can be measured for each broadcast time slot, such as from 60 seconds to 29 minutes, the PDCA cycle can be implemented accurately and quickly. Also, due to the characteristics of television media, it has a strong image of being suitable for marketing to seniors, but in recent years, by linking with QR codes and digital distribution, it is possible to expand the customer base to a wide range of viewers in their 30s to 50s. is now possible.
Please feel free to contact us for detailed service plans.
Contact form: https://www.tri-stage.jp/contact/
Try Stage Co., Ltd. Company Profile
Location: 21st floor, Shiodome Building, 1-2-20 Kaigan, Minato-ku, Tokyo URL: https://www.tri-stage.jp/
Business details: Comprehensive support for companies’ direct marketing, including TV shopping.
In addition to handling the industry’s top market share for mail-order media, we provide a total range of functions necessary for direct marketing businesses, such as video production, contact centers, and data analysis.
-Try Stage service introduction-
TV media operation: https://www.tri-stage.jp/service/tv-media/ Creative support: https://www.tri-stage.jp/service/creative/ Contact center operation design:
https://www.tri-stage.jp/service/contact-center/
TV x digital linked service: https://www.tri-stage.jp/service/teledigi/ Unique solution tool: https://www.tri-stage.jp/service/solution/