Mandom Co., Ltd.
Focusing on the beauty cycle that creates a virtuous cycle for the skin and mind, a new brand born from unique spa science is now available online New brand “HOLIDEA”
Released on Thursday, February 22, 2024
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Mandom Co., Ltd. (Headquarters: Osaka City, President and CEO: Ken Nishimura) continues to conduct research in order to deliver beauty treatments that delight your skin and your heart so that you can be healthy and beautiful every day.
For modern women who spend stressful days, we will launch the new brand “Holy Deer”, which focuses on the beauty cycle of the skin and mind, based on original dermatological research and sensitivity research, on Thursday, February 22, 2024. We will be selling it on our own EC site.
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■Origin of “HOLIDEA”Holiday＋Dea
The brand name Holidea is a combination of the English word Holiday and the Italian word Dea, which means goddess.
Our hope is that anyone who picks up Holly Deer will be freed from stress and filled with a sense of freedom and happiness similar to a holiday. ■Release Background Modern women live stressful days with multitasking.
We understand that daily skin care is important, but we are so busy with work and personal life that we end up putting off even the smallest amount of time to take care of our skin.
My skin and mind are rough and on the verge of drying up! With minimal and simple steps, it feels good on your skin and mind, giving you a reward time that feels like you’re being treated at a spa. ■Virtuous cycle ritual care based on unique spa science Holidea focuses on the virtuous cycle of skin and mind, and the finest ritual care guided by unique spa science. The key to this is the steaming formula developed through dermatological research and sensitivity research that unravels comfort and relaxation.
It leaves your skin plump, soft, moisturized and happy, as if you’ve just received a spa treatment.
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■SKIN SCIENCE/Dermatology Research Create plump, moisturized steam skin with a “spa beauty” concept that relaxes your skin and mind. Aim for plump, fresh, and supple skin, as if you’ve been exposed to plenty of steam. Steaming PrescriptionDermatological research focused on the ingredient “Arum K (skin conditioning)”, which is also included in skin-beautifying hot springs. This mineral ingredient is combined with plant extracts (Melissa leaf extract, bilberry leaf extract, Himefuro extract (skin conditioning), etc.) to create Holidea’s unique steaming formula. The key to firmness, Alum K, and the blessings of nature, such as plant extracts that circulate moisture, lead to skin that is full of fresh moisture and firmness, just like after taking a steam bath.
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■AFFECTIVE ENGINEERING/Sensitivity Research A liberating scent that will lead you to self-care time where you will love yourself even more.
The scent, created through sensual research that has been explored from a unique perspective, transforms your daily care into a mindful moment that feels like receiving a spa in a nature-rich forest. A Sensitive Approach to Fragrance A spa-like atmosphere with a soothing, soft brightness, the presence of fresh plants, and a gentle radiance and sense of reward. In order to search for scents that match images, we implemented a new approach called image evaluation, which uses multiple visuals to evaluate scents without using words. Through sensitivity research that combined this image evaluation with biometric measurement and psychological evaluation to measure the degree of relaxation, the Holly Deer scent, which is suitable for a “virtuous cycle between skin and mind,” was born.
Aqua woody scent that invites self-care into a ritual
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●Cleansing (Cleansing) Cleanse with fine and creamy carbonated bubbles*1 for clear, clean skin.
Holly Deer Creamy Reset Cleansing
195g/2,800 yen (3,080 yen including tax)
◆Uses a unique steaming formula that combines Alum K (skin
conditioning) and plant extracts*2.
◆Fine and dense carbonic acid*1 foam smoothly removes sebum and waste products clogged in pores.
◆A carbonated *1 foam cleanser that supports skin cleansing and does not require double face washing. For clear and clear skin full of transparency.
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●Lotion (moisturizing lotion)
With a soft penetrating feeling, it adjusts firmness and density*3 and leaves skin moisturized.
Holly Deer Moist Deep Aqua
120ml/4,200 yen (4,620 yen including tax)
◆Contains Alm K (skin conditioning) and plant extracts *4. Holidea’s unique steaming formula
In addition, it contains carefully selected beauty ingredients (moisturizing). ◆We focus on the softness of the skin and the feeling of being sucked into the skin, allowing it to penetrate deeply.
*5 Adopts unique nanocapsules.
◆Leads to moist skin that is plump, soft, well-textured, and has a high firmness*3.
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●Cream (moisturizing cream)
Fills the skin with beauty ingredients (moisturizing) and forms an ultra-thin veil.
For skin with unwavering firmness and density*3.
Holly Deer Smooth Rift Veil
30g/4,800 yen (5,280 yen including tax)
◆Contains Alm K (skin conditioning) and plant extracts *4. In addition to Holidea’s unique steaming formula, it also contains Argireline TM peptide*6, which works on stiffness of the skin due to dryness. ◆ Melts and spreads easily and penetrates quickly*5. With a texture that changes as if it were wrapped in an ultra-thin veil, it continues to protect clear skin with a high firmness and firmness*3.
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●Needle Patch (sheet-like serum)
For making fine wrinkles more noticeable due to dryness *7.
Intensive care that keeps you moisturized while you sleep
Holly Deer Night Focus Patch
2 pieces (1 serving) x 4 bags/5,500 yen (6,050 yen including tax) ◆The patch actively cares for areas where you are concerned about fine lines and wrinkles due to dryness.The truncated conical needle contains hyaluronic acid (moisturizing), collagen (moisturizing), and 5 beauty ingredients uniquely selected by Holidea. High-density design that traps seeds*8. Prick the skin and keep filling for about 5 hours. ◆The two sheets are equipped with 3,600 needles that were developed to be less likely to break and reduce tingling.
◆We are conducting an efficacy evaluation test to make dry fine lines less noticeable when used twice a week. ■Price is suggested retail price. ■Release location
・Mandom Online Shop https://shop.mandom.co.jp/
・Holidea official website https://shop.mandom.co.jp/holidea/*1 Carbon dioxide (propellant)
*2 Melissa leaf extract, bilberry leaf extract, Himefuro extract (skin conditioning)
*3 A state in which the stratum corneum is moist and firm.
*4 Melissa leaf extract (moisturizing), bilberry leaf extract, Himefuro extract (skin conditioning)
*5 Up to the stratum corneum
*6 Acetyl hexapeptide-8 (moisturizing)
ArgirelineTM is a trademark of Lubrizol Advanced Materials, Inc. or its affiliates
*7 Makes fine wrinkles caused by dryness less noticeable.
*8 Arum K (skin conditioning), Melissa leaf extract, yuzu fruit extract (moisturizing), artichoke leaf extract, mandarin orange peel extract (skin conditioning)