Naegi Co., Ltd.
Experience apples grown in Aomori Prefecture from various angles at the installation exhibition “Apples grown by Farmer Taro Yamada” held at Hankyu Umeda Main Store
Held from December 7th (Thursday) to December 8th (Friday) at Hankyu Umeda Main Store 8th floor GREEN AGE
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The Other Side Exhibition of “Apples Grown by Farmer Taro Yamada” Naegi Co., Ltd., which is based in Aomori Prefecture and operates under the slogan of “Creating a new cycle in the local economy through the power of design,” is a company that promotes apples produced in Aomori Prefecture, as well as the thoughts and brands of the producers behind the apples. We will be holding an event where the background will be exhibited as an installation work. We will also be holding an apple tasting event and a sale of varieties that are not available in Kansai, so please enjoy apples from Aomori to your heart’s content.
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New empathy for apples and producers
What kind of value is created by giving emotional value? Furthermore, by offering a taste and variety of apples as well as functional value through the experience of tasting apples, the event is structured as a workshop and an exhibition in which each visitor can take home their own apples.
Nowadays, products that allow people to see their faces have become the standard, and Naegi hopes to increase empathy for apples and their producers by conveying not only pop photos but also the background behind them. I am.
About GREEN AGE
“GREEN AGE” opened on the 8th floor of Hankyu Umeda Main Store in April 2023 with the concept of “coexistence of people and nature.” “GREEN NEIGHBORHOOD LIFE” proposes the fun of active experiences through contact with nature and a highly sensitive fashion style that is environmentally friendly. In addition, luxury, fashion/sports, health & beauty, and lifestyle brands coexist seamlessly in two zones, “GREEN WELLNESS LIFE,” which utilizes the blessings of nature and incorporates the latest technology to propose mental and physical health. We have a wide variety of items including fashion, cosmetics, miscellaneous goods, food, and outdoor goods. This event will be held at the GREEN AGE event venue.
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“GREEN AGE”
https://website.hankyu-dept.co.jp/honten/h/greenage
About Naegi Co., Ltd.
Naegi Co., Ltd. has a vision of “creating a new cycle in the local economy through the power of design,” and supports producers and local businesses with the power of design. The members are mainly from local areas and have experience in new business development, sales planning, system development, etc. at listed companies, and we operate while building partners in various locations, mainly in Tohoku, Hokuriku, and Kyushu. Doing. We are developing original brands such as “olmo,” which we cultivate in collaboration with producers. About the cooperating producers of the exhibited works
Ono Farm: Minamitsugaru District, Aomori Prefecture
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Country Farm SOMA: Hirosaki City, Aomori Prefecture
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Kinnojo Farm: Hirosaki City, Aomori Prefecture
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The Other Side Exhibition of “Apples Grown by Farmer Taro Yamada” Event period | December 7th (Thursday) to December 8th (Friday) Location | Hankyu Umeda Main Store 8th floor GREEN AGE Community Park Opening hours | Follow the business hours of Hankyu Umeda main store. *Scheduled to end at 6pm on the final day, the 8th (Friday). Sponsoring company｜Naegi Co., Ltd.
https://naegi-design.com
Director | Hiroo Nakamura
Creative Director｜Yusuke Mamichi
Concept Producer | Shuhei Yamada