Nitto Denka Kogyo Co., Ltd.
Masakazu Shigeta, brand director of HEGE and OSAJI, will publish “Eating Beauty”, a collection of easy and delicious recipes that will make you beautiful from the inside out, on Friday, February 9, 2024. Nitto Denka Kogyo Co., Ltd.’s Healthcare Business Division Founder and HEGE Brand Director Masakazu Shigeta will publish “Eating Beauty,” which addresses skin concerns through “food,” from Shufu to Seikatsusha.
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Nitto Denka Kogyo Co., Ltd. (Headquarters: Takasaki City, Gunma Prefecture; Representative Director: Ryohei Shigeta) is a
manufacturing company with two businesses: metal surface treatment and healthcare.
Masakazu Shigeta, who has served as a brand director for many healthcare businesses and is also the representative director of OSAJI Co., Ltd., which was spun off from Nitto Denka Kogyo in 2023, will publish the book “Eating Beauty.”
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A collection of easy and delicious recipes that will make you beautiful from the inside out, created by OSAJI brand director Masakazu Shigeta. While explaining the mechanisms of the skin in an easy-to-understand manner, we introduce “edible beauty” recipes for each season. We have selected key ingredients to suit skin concerns that tend to occur in each season: pollen season, new life, rainy season, midsummer, dry season, and midwinter. Applying the ancient Asian wisdom of conditioning the body with seasonal ingredients, based on beauty theory that has been researched over many years, we have created an “edible beauty” recipe that brings out the natural beauty of your skin.
It comes with a mind map that allows you to freely arrange the posted recipes by changing the ingredients and seasonings, and by using this, you can enjoy a rich variety of dishes with different flavors by combining them in various ways.
table of contents
・Introduction
・Searching for the true nature of beauty
・Before the recipe
-recipe-
[February and March pollen season] Dried radish namul, bak kut teh & mint sauce, green seaweed and vinegar citrus soba, etc.
[April, May New Life] Hand-kneaded bonito sushi, natto kimchi hotpot, banana dosa, etc.
[Rainy season in June and July] Seaweed tofu, Lamb and sky bean biryani, Shrimp tandan noodles, etc.
[August, September Midsummer] Winter melon sour and spicy somen, steamed edamame with sake, cucumber porridge, etc.
[October, November drying] Eel and watercress salad, conger eel egg curry, Harako rice, etc.
[December, January, Midwinter] Clams Pho, Tororo Beef Pot, Spinach Hatcho Miso Salad, etc.
・Add seasonings to your side
・Make cooking utensils your friend – Column – How to use arranged recipes / 3 things that create a beautiful appearance / Symptomatic treatment and fundamental therapy / How skin is beautiful / The boundary between inner care and outer care / Nutrition? / Amazake Recommendation / “Cut corners” and “easy” are not the same thing / I’m really curious
·in conclusion
Book overview
Book title: “Eating Beauty”
Author: OSAJI Brand Director Masakazu Shigeta
Release date: Friday, February 9, 2024
List price ¥1,980 (tax included)
Volume: 144 pages in color
Publisher: Shufu to Seikatsusha (https://www.shufu.co.jp/)
Purchase: OSAJI directly managed stores and OSAJI official online shop (https://osaji.net/),
National bookstores, online bookstores
*Pre-order starts from Friday, December 8, 2023 only on Rakuten Books (includes reservation benefits)
Author’s message
On a daily basis, we receive consultations from people who have various skin concerns and tell them how to care for them, with a focus on skin care. During this process, there were many cases in which problems were resolved and people were happy, but at the same time, there were many cases in which they faced problems that they could not do anything about when it came to skin care. For example, if you have a lot of sebum and your face becomes shiny, even if you wash your face more often, the same condition will return over time, and it is difficult to control the amount of sebum with lotion. I have told you that this can only be achieved by improving the What I need to do is help many people with their skin concerns and help them feel positive.To do that, I want to go beyond just skin care and truly help people through food. This led to the publication of this book. Author profile
Masakazu Shigeta
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After working as a technician in the music industry, she began working as a cosmetics developer in 2002. Studying under her uncle, who was a dermatology researcher, and pursuing the creation of cosmetics that can be used safely even on sensitive skin, she realized the importance of a five-sense approach that cultivates sensibilities. In 2017, she founded the skin care lifestyle brand “OSAJI” and became its director. In 2021, the home fragrance-like incense specialty store “kako” (Kuramae, Tokyo) attached to the OSAJI store received favorable reviews, and in 2022, OSAJI, kako, which aims to harmonize the mind and body through fragrance and food, will open. Produced a shop complex (Kamakura/Komachi Street) featuring the restaurant “enso.” In 2023, he will work on “HEGE”, a tableware brand that utilizes Nitto Denka Kogyo’s technology, and “HENGEN” (Kitaueno, Tokyo), a restaurant that serves seasonal ingredients and porridge using HEGE. In October 2023, he became the representative director of OSAJI Co., Ltd. Book: “Beauty to stop and start when you turn 42” (Takarajimasha) [Image 3
■OSAJI, a sensitive skin brand that fosters a healthy lifestyle During the Edo period, doctors who served feudal lords and shoguns were called “osaji,” likening them to the people who used spoons to mix medicine. Nowadays, the skin is considered an important organ that controls the body’s immunity, and the role of skin care is not just for beauty. Osaji wants to be a modern spoon, designing a lifestyle to maintain healthy and beautiful skin. The structure and function of the skin, and how it maintains its health and beauty. We take each of these issues seriously, using domestically produced plant materials and plant-derived materials, and do our best to avoid ingredients that pose a risk for allergies.
In addition to handling facials, body, hair, makeup, and fragrances, we also have a home fragrance specialty store called “kako”, and a complex shop run by OSAJI, kako, and the restaurant “enso,” which aims to harmonize the mind and body through fragrance and food. We are expanding.
https://osaji.net/
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■NITTO ELECHEMIC CO.,LTD / Nitto Denka Kogyo Co., Ltd.
A manufacturing company with two businesses: metal surface treatment and healthcare.
Established in 1959 as a surface treatment manufacturer that applies rust-proof coatings to metal surfaces.
Metal surface treatment is a technology that utilizes “metal ions” or “minerals.” Since our founding, we have continued to research these minerals and explore ways to utilize our know-how in ways other than metal surface treatment. In addition, in the healthcare business, we are working on the cosmetics brand OSAJI, and in 2023, we are planning, developing, manufacturing, and selling the aluminum tableware brand HEGE, which utilizes our surface treatment company. going.
http://www.nitto-ec.co.jp/