Gourika Marketing Co., Ltd.
Hiroshi Tatematsu participates as a “consulting strategy advisor.” Propose marketing to customers that takes advantage of
“rationalization knowledge” such as data utilization
……
Gourika Marketing Co., Ltd. (Headquarters: Chuo-ku, Tokyo,
Representative Director and CEO: Kensuke Okamoto, hereinafter referred to as Gourika Marketing), which supports corporate transformation through “people-oriented rationalization,” is a corporate strategy expert and Nomura Co., Ltd. We are pleased to announce that we have welcomed Mr. Hiroshi Tatematsu, advisor to the Research Institute, as a “consulting strategy advisor” in order to expand both the breadth and depth of our proposal capabilities to our customers.
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Gourica Marketing conducted an MBO in June 2023 through a third-party allotment of capital to Femto Partners Co., Ltd., and became independent from the Konica Minolta Group.
As consumer purchasing behavior has changed significantly during the coronavirus pandemic, many companies are now being forced to change or modify their marketing strategies. Among these, the emphasis is on increasing the efficiency of “mechanisms” and “data operation,” such as speeding up the sales promotion PDCA cycle and utilizing customer data that is dormant at retailers, and strategies that can take advantage of this. . In response, at Gourika Marketing, we apply the “rationalization knowledge” we have accumulated over the years to propose more advanced and effective marketing strategies. We have decided to have him join us as an advisor to strengthen our
consulting.
Mr. Tatematsu has a wealth of experience having served as the core of Nomura Research Institute’s consulting department for many years, and is well-versed in a variety of corporate strategies, including business strategy, corporate strategy, marketing strategy, and organization/human resources strategy. There you are.
Going forward, Gourika Marketing will work with Mr. Tatematsu to strengthen its consulting capabilities and provide “people-oriented rationalization” to companies across the country.
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[Comment from Mr. Tatematsu]
We have decided to help Gourika Marketing strengthen its consulting capabilities. Gourika Marketing, which has refined its concrete and clear solutions, is confident that by improving its consulting capabilities, it will be able to further expand its business. I would like to utilize my past experience to create unique services together with members from diverse backgrounds.
[Profile of Mr. Tatematsu] Hiroshi Tatematsu (Advisor, Nomura Research Institute, Inc.)
In 1987, joined the former Nomura Research Institute. He assumed his current position after serving as Deputy General Manager of the Consulting Business Headquarters, Deputy General Manager of the Industrial ITI Business Headquarters, Representative Director and Vice President of KDDI Digital Design, and Senior Managing Executive Officer in charge of the Consulting Business Segment. Engaged in formulating business strategies, marketing strategies, and sales reforms, mainly for the energy industry, public utility industries, and service industries.
-Related Links-
▶Editor Mitsuhiro Matsunaga participates as a “consulting editor” to strengthen Gourika Marketing’s brand communication power
▶ ~ What is the rationalization that is really necessary in the era of human capital management? ~ Gourika Marketing, which supports corporate transformation, formulates a new vision (October 30, 2023)
[Company Profile] Name: Gourika Marketing Co., Ltd. Location: TQ Kayabacho, 1-7-9 Nihonbashi Kakigara-cho, Chuo-ku, Tokyo
Representative name: Kensuke Okamoto Capital: 556 million yen Business content: DX promotion in the marketing department Services, a series of supply chain optimization services related to promotional materials (catalogs, POP, displays, etc.), provision of operational efficiency systems to marketing departments, marketing ROI optimization support (data analysis) Site URL: https:/ /gourica.co.jp/
[Contact] Gourica Marketing Co., Ltd. Person in charge: President’s Office Kono TEL: 03-5614-0129 (Representative) E-mail:
publicrelations@gourica.co.jp