Creema Co., Ltd.
A collaboration project between Kyoto’s traditional craftsmen and Creema creators. Five new “Kyoto items” have been created that combine the technology and creativity of both parties!
From today, December 5, 2023 (Tuesday), Creema limited sales will start on the special website
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Creema Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Kotaro Marubayashi, hereinafter referred to as Creema), which operates Japan’s largest handmade marketplace “Creema”, has announced its fourth project with Kyoto Prefecture, “Kyoto’s We are holding a “Traditional Crafts x Creema Idea Recruitment Contest”. Five works have been created through a collaboration between Kyoto’s traditional craftsmen and Creema creators, and are available for sale starting today exclusively on the Creema special website.
・Special site: https://lp.creema.jp/event/kyoto-2023
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A new traditional craft is born by combining the skills of craftsmen passed down in Kyoto with the individuality and ideas of creators. Since 2020, Creama has been collaborating with Kyoto Prefecture to carry out various initiatives to digitally shift and expand sales channels for traditional crafts and local products. This fully supports online sales as a new sales channel for Kyoto’s traditional crafts, which have been severely affected by recent lifestyle changes and the coronavirus pandemic.
This is the fourth project, and for the first time, Kyoto’s
traditional craftsmen and Creema creators collaborate to create works. Traditional craftsmen from Kyoto, such as hand-painted Yuzen dyeing, Kyoto ware, Kiyomizu ware, and brocade, and Creema creators selected in the contest teamed up to develop products and come up with ideas for improvement, creating Kumiko work and miniature art panels. We have created traditional crafts that propose new “Kyoto things” such as hand-painted Yuzen dyed bag charms.
Introducing 5 newly created works for the first time! Sales start today exclusively at Creema, and will be exhibited and sold at HMJ Winter (2024)
The completed collaborative works will be sold online nationwide exclusively at Creema starting today, and will also be held at Tokyo Big Sight on Saturday, January 13th and Sunday, January 14th, 2024, one of Japan’s largest exhibitions. It will be exhibited and sold at the creator festival “Handmade in Japan Festival Winter (2024)” (HMJ). We deliver new masterpieces woven by creativity born from free ideas along with historical traditional crafts that have been passed down in Kyoto.
Creema will continue to utilize Creema’s platform foundation, communication power, know-how, and track record of relationships with local governments that it has cultivated over the years to deliver the wonderful traditional techniques and manufacturing culture from all over Japan to as many people as possible. We will continue to work on “regional co-creation.”
List of completed works
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[Japanese Crafted Box Uiharu/Kotoki/SAEKI Wood Working]
A collaboration between a Kumiko craftsman and a miniature sculptor. This is an art piece that gives you the feeling of spring in Japan, with miniatures lined up with a plum blossom motif.
Work page: https://www.creema.jp/item/16883972/detail
Collaboration creator/Studio Humming Bird gallery page:
https://www.creema.jp/c/boo-panda/item/onsale
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[ITONAMI – Yayoi pattern pendant light/Hiroshi Wado]
A pendant lamp that combines bronze that reflects the light and stained glass that shines through the light. Two completely different genres have become one lamp thanks to the patterns drawn by the Yayoi people.
Work page: https://www.creema.jp/item/16876572/detail
Collaboration creator/Alisa’s gallery page:
https://www.creema.jp/c/mizunaga-alisa/item/onsale
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[Hand-painted Yuzen-dyed bag charm/Dye Studio Masashige]
A bag charm made using the hand-painted Yuzen technique that has been passed down since the Edo period. This is a piece that goes well with both Japanese and Western clothing, allowing you to become more familiar with Yuzen dyeing. The gold peacock pattern, which is said to bring good luck, is an original design drawn just for this charm. Work page: https://www.creema.jp/item/16882357/detail
Collaboration creator/Sextile gallery page:
https://www.creema.jp/c/sextile/item/onsale
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[Nishikori from Kyoto x Domestic handmade jam gift mini bag/Nishikori from Kyoto Mitsumine Nishikori Kobo]
A collaboration mini bag of delicious domestic handmade jam and “Kyoto Nishikori”. Strawberry jam is placed in a brocade bag with a “flower-like pattern on the cross section of a strawberry” motif. Work page: https://www.creema.jp/item/16888048/detail
Collaboration creator/Mercato Piccolo gallery page:
https://www.creema.jp/c/mercatopiccolo/item/onsale
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[Leather craft knife Kyoto ware bamboo bush pattern/Shibata kiln] Works by a creator who makes handmade leather cut knives using fire welding and forging techniques, and a Kyo-yaki artist who makes delicate, thin “Kyo-yaki/Kiyomizu-yaki” vessels. A wonderful collaboration between “unbreakable iron” and “breakable pottery” has been realized.
Work page: https://www.creema.jp/item/16881132/detail
Collaboration creator/yoki’s gallery page:
https://www.creema.jp/c/yoki/item/onsale
What is Creema?
Creema is a CtoC marketplace where creators and consumers across the country engaged in creative activities can directly buy and sell original works online. The service was launched in 2010 with the aim of “establishing a new, fair and huge economic zone where truly good things will never be buried.” Currently, more than 16 million original works by approximately 270,000 creators are exhibited, and the total sales amount is approximately 17 billion yen, driving the expansion of the market as Japan’s largest handmade marketplace (*). In addition to online events, we are also holding a large-scale event “Handmade in Japan Festival” at Tokyo Big Sight and an outdoor music and craft festival “Creema YAMABIKO FES < https://www.yamabikofes.jp/ *Total amount of circulation in domestic handmade marketplace service, October 2022 to September 2023, research by our company
Creema is working on regional co-creation and solving social issues through manufacturing.
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Creema is a multifaceted company centered on the handmade marketplace “Creema”, holding craft events both domestically and internationally, “Creema SPRINGS”, a crowdfunding service that supports the creative activities of creators, and “FANTIST”, a lesson video platform. We are developing a creator empowerment project to support creator
activities.
While developing these services, we realized that there are various issues related to manufacturing, and since 2016 we have been working with local governments and organizations across the country to expand sales channels for traditional crafts and local products, develop products, collaborate with industry and academia, and promote migration. We provide support, hold town revitalization events, and work to co-create local communities and solve social issues through manufacturing that only Creema can do.
・Special site “Creema Around Nippon Craft”: https://lp.creema.jp/nippon-craft Company Profile
Trade name: Creema Co., Ltd.
Address: Sumitomo Real Estate Harajuku Building 7-8F, 2-34-17 Jingumae, Shibuya-ku, Tokyo
Representative: Representative Director and President Kotaro Marubayashi Capital: 1,079 million yen (including capital reserve, as of the end of February 2023)
Number of employees: 105 (as of the end of February 2023)
Business: Creator empowerment business
・Handmade Marketplace: Creema
・Events: Handmade in Japan FES (Tokyo Big Sight), Creema YAMABIKO FES (Nagai Uminote Park Soleil Hill), etc.
・Video lesson platform: FANTIST
・Crowdfunding: Creema SPRINGS
・Alliance: Regional revitalization, PR support services, etc.