Matsumoto Co., Ltd.
“Kurupita school bag” that can be opened and closed with one finger, now accepting catalog requests for students enrolled in 2025 We will feature new school bags, direct sales schedules, remakes of school bags, and an interview with the manager of the studio where we shot the catalog for the first time.
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Matsumoto Co., Ltd. (Tokyo Headquarters: Chuo-ku, Tokyo/President: Masaru Matsumoto), which manufactures and wholesales school bags and bags, will begin accepting catalog reservations for school bags for children entering school in April 2025 at 9:00 p.m. on September 1st. It started from 00. There is no charge. Shipping is scheduled to begin in February 2024.
・Catalog request: https://form.run/@kk-matsumoto-6gs8ExznkPFkj9cyagSh
*Matsumoto Co., Ltd. was founded in 1948 and has been handling school bags for over 60 years. The Kurupita lock, which can be opened and closed with just one finger, is an in-house developed product. [Image 1
Sales for school bags begin in the spring before the start of school. Kurupita School Bags also announced in the spring of 2024 a lineup of school bags for “children who will enter elementary school in April 2025,” and at the same time began shipping catalogs.
What is Kurupita School Bag?
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Just open it with one finger and lock it in place just by bringing it close. Matsumoto’s original lock that allows you to easily open and close the cover (lid) of your school bag.
It was developed over 10 years ago, and the school bag undergoes model changes every year. I realized that for some reason, the functional parts of school bags have not evolved much, so I focused on the lock, the part that connects the lid and main body, which you always touch when using a school bag.
“While the number of stylish and cool school bags is increasing year by year, the parts that open and close the lids are nothing special and feel a bit inorganic.”
“Then let’s make this part stylish, cool, and cute!”
“To help children have a fun school life, let’s incorporate
playfulness that makes them want to touch things all the time!” Pita was developed with this in mind.
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▪️A great feature that allows even children with weak strength to easily open and close the door.
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It can be difficult for children who are clumsy with their hands or have weak hands to open and close locks. In addition, there are many incidents where people either don’t lock the bag because it’s too much of a hassle, or forget to lock it, and when they bow, the cover opens and the contents come out.
Kurupita solves such stress for children! In addition to the ease of opening the bag with one finger and locking it tightly just by bringing it close, you can also change the lock on school bags with the Kurupita Change function (sold separately). I’m sure your daily “I’m going” will be exciting.
Of course, durability is also guaranteed. It has passed rigorous testing by a third-party organization.
[Video 2: *The design of the school bag that appears in the video is an old model. Check out the features of Kurupita.
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▪️Customer testimonials
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・I think you have a good idea of the designs that children like. My son fell in love at first sight
・I was looking for a different color, but both parent and child fell in love at first sight. Thank you for the wonderful product. ・I’m in trouble because he really likes it and doesn’t want to send it in for repair (lol)
We have received many compliments.
Future schedule for students enrolled in 2025 (subject to change)
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Contents of the 2025 “Kurupita School Bag Catalog”
1. Public recruitment of model children
The “Kurupita School Bag” catalog starts with the April 2022 enrollment catalog, and every year we are recruiting kids models for school bags from the public through the official Instagram
(https://www.instagram.com/kurupita_randoseru/).
Details are usually announced in early summer, and filming begins around September. We screen children regardless of whether they have modeling experience or not, and we ask children who fit the image of Kurupita School Bags to enter.
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2. Quality that goes beyond school bag catalogues.
Introducing new products debuting in 2025, long-selling popular school bags, direct sales event schedules, information on “trial school bags,” a 6-year repair warranty, and school bag remakes. This time, we also feature an interview with the manager of photo house Merci, the photo studio in charge of catalog photography, as well as filming locations.
This is a book that is worth seeing and reading.
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The photo shoot was taken by “Photo House Merci”
(https://merci-nagoya.jp/ CEO: Yusa Saihara), which is based in Nagoya and has six studios.
We photograph children’s lively appearances in a photo studio that is coordinated with furniture purchased directly from overseas antiques, with the cool style of advertising photos. The result goes beyond the traditional school bag catalogue, with special attention paid to the background, fashion, and page design.
3. Interview with the manager of the photo studio responsible for catalog photography
“Every child is so cute, beautiful, and cool in their own way,” says ZUU, director and photographer of photo house Merci.
In addition to photo shoots, we also participate in the “Food Drive,” where we collect leftover food from households and provide it to people in financial hardship, and the “Towel Drive” (ZUU), which donates used towels to shelters for rescued dogs and cats. We are actively engaged in activities such as (a word coined by Mr. We asked them to tell us a lot about the thoughts behind this and the behind-the-scenes stories behind the catalog shoot.
Each word is full of essence that expands the consciousness of the person who reads it.
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from Matsumoto Co., Ltd.
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https://kk-matsumoto.co.jpBusiness details: Specialized wholesale/planning sales of school bags and bags