Shinnihon Pharmaceutical Co., Ltd.
We have renewed the cushion foundation that is the No. 1 selling series in Japan (*1) and is well known for the “Pon Pom Pom” commercial.
~Perfect One Glow & Cover Cushion Foundation New release on Friday, December 15, 2023~
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Shin Nippon Pharmaceutical Co., Ltd. (Headquarters: Fukuoka City, President and CEO: Takahiro Goto) is known for its skincare brand Perfect One’s “Pon Pom Pom” commercial, and the cushion foundation “Perfect”, which is the No. 1 selling series in Japan*1. One Glow & Cover Cushion Foundation” will be renewed and released on Friday, December 15, 2023.
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Perfect One Glow & Cover Cushion Foundation (14g of this product / 5,280 yen including tax, refill (with puff) / 4,180 yen including tax) Although the domestic foundation market suffered a major decline in 2020 due to the coronavirus pandemic, it has been on a recovery trend since the policy on wearing masks was relaxed in 2022. Among them, the domestic cushion foundation market is the category that is recovering the most steadily, with an average annual growth rate (2023
estimate/2020) of 17.6%*2.
The “Perfect One Cushion Foundation Series” from the skin care brand “Perfect One” has achieved No.1 sales in Japan*1 in the ever-growing cushion foundation market. Since its release in 2020, approximately 2.68 million units have been sold*3, and cumulative sales have grown to around 6.8 billion yen*4.
All-coverage *6 cushion foundation that covers your skin concerns *5 “Perfect One Glow & Cover Cushion Foundation” is the main product of the Perfect One Cushion Foundation series. This time, we will renew it as a new formula all-cover *6 cushion foundation that covers the skin concerns *5 that you are concerned about. In addition to the skin fit cover technology of current products that covers skin concerns with a single application, we have adopted a highly adhering skin cover formulation that adds Moist Release Powder*7, which releases moisturizing ingredients when it comes in contact with the skin, giving it a moisturizing feel and adhesion to the skin. Enhances the feeling. In addition, it contains ingredients that can cover*8 the complex signs of aging (spots, sagging, deflation, dimples, dark circles, dullness), allowing you to complete your makeup with just one product. It also contains a unique balance of complex collagen EX*9 and Capsule Shikon*10, allowing you to take care of your skin while applying makeup. This product is recommended for those who want to easily achieve a professional-grade finish in a short amount of time, and those who want to easily and thoroughly cover skin concerns. Release background
“Perfect One” is a simple skin care brand that brings out the natural beauty of your skin through simple care, and offers simple, multifunctional items such as the all-in-one serum gel series. “Perfect One Glow & Cover Cushion Foundation” was released for a limited time in 2020, and after receiving requests from many customers to resell it, we started selling it as a standard product in 2021. This time, with the aim of further improving customer satisfaction, we have renewed the product as a new formula all-cover *6 cushion foundation that covers skin concerns *5. Our company will continue to pursue our purpose of “creating everyday life full of smiles with “new” beauty and health.” ”, we will continue to develop products that will help our customers live their daily lives filled with happiness, excitement, and smiles.
Product features
Moisturizes while adhering to the skin and maintains the finish A high-adhesion skin cover that combines the current skin fit cover technology, which covers skin problems with a single application, with the addition of Moist Release Powder*7, which releases moisturizing ingredients when it comes in contact with the skin. Adopt
prescription. It strengthens the moisture and adhesion to the skin and maintains a beautiful finish.
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All-cover *6 cushion foundation that covers multiple signs of aging To counter skin wrinkles*11, the stratum corneum catches moisture that is evaporating from the dermal layer to the outside of the skin and retains the moisture.
Contains swollen collagen*12 that swells 10 times, and swollen hyaluronic acid*13 that holds moisture in the stratum corneum and swells 30 times.
Together, it keeps your skin moisturized and gives it a plump look. There are other age signs that appear in multiple ways (spots, sagging, etc.)
Contains ingredients that can cover blemishes, wrinkles, hollows, dark circles, and dullness*8, so you can complete your makeup with just one product.
vinegar.
Contains serum ingredients*14 to achieve skin care.
Complex collagen EX, capsule purple root *10, triple fermented plant extract *15, multiflower extract *16
Contains 65 types*17 beauty serum ingredients*14 to keep you hydrated during the day while applying makeup.
All-in-one foundation with 9 functions
An all-in-one foundation that combines the functions of makeup base, foundation, concealer, color control, highlight*18, sunscreen, cream, serum, and face powder. In addition, the UV protection of
SPF50 /PA protects your skin from UV rays.
*1 Fuji Keizai “Cosmetics Marketing Handbook 2023” (Cushion
Division/Manufacturer, Brand Share 2022 Results) *2 Fuji Keizai “Cosmetics Marketing Handbook 2023 NO.3” *3 Glow & from November 2020 to November 2023 Cumulative sales of products and refills for Cover Cushion Foundation, Medicated Wrinkle & Cover Cushion Foundation *4 Cumulative sales of products and refills for Glow & Cover Cushion Foundation, Medicated Wrinkle & Cover Cushion Foundation from November 2020 to November 2023 *5 Spots, wrinkles, and dullness *6 Covering spots, wrinkles, and dullness with makeup effect *7 Aloe vera leaf extract, coconut oil (moisturizing ingredient), synthetic
fluorophlogopite (base) *8 Depends on makeup effect *9 Skin
conditioning moisturizing ingredients *10 Purple root extract (moisturizing ingredient), hydrogenated lecithin (emulsifier) *11 Moisture-deficient condition *12 Atelocollagen, sodium chondroitin sulfate (skin conditioning agent) *13 Sodium hyaluronate (moisturizing ingredient) *14 Moisturizing ingredients *15 Saccharomyces/fermented rice liquid, Saccharomyces/coix seed fermentation liquid,
Lactobacillus/lotus seed fermentation liquid *16 Satozakura flower extract, Himefuro extract, wild thyme extract *17 Contains *7, *9 *18 Skin to make things look brighter
Product Summary
Product name
Perfect One Glow & Cover Cushion Foundation
All 3 colors
·natural
Ocher color that blends well with most people’s skin tones
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・Pink natural
A pink ocher type that is easy to blend in with those with lighter skin tones. [Image 4
・Ocher
Ocher color that blends well with those with healthy skin tone [Image 5
UV cut power
SPF50 /PA
how to use
Using the special puff, press the sponge part to take an appropriate amount. Apply by pressing lightly onto your face and blend evenly. Capacity/price
This product: 14g / 4,800 yen excluding tax (5,280 yen including 10% tax) Refill (with puff): 3,800 yen excluding tax (4,180 yen including 10% tax)
How to purchase
Perfect One Official Online Shop / Order by Phone / Perfect One Dealer [Image 6
About Perfect One
“Perfect One” was born in 2006 as a skin care brand that is close to the diversifying lifestyles of women.
The brand message is “Simple care brings the natural beauty of your skin.” Main product all-in-one
The serum gel series has been No. 1 in domestic sales for seven consecutive years in the all-in-one skin care market*1.
Cumulative sales have exceeded 77.77 million units*2.
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*1 Including Perfect One Focus Series: Fuji Keizai “Cosmetic Marketing Directory 2017-2023” (Moisture Division and All-in-One
Division/Manufacturer, Brand Share 2016-2022 Results)
*2 Perfect One All-in-One Serum Gel Series Cumulative Sales Results May 2006 to July 2023 (including Raffine Perfect One Series) Company Profile
Company name: Shinnihon Pharmaceutical Co., Ltd.
Location: 1-4-7 Otemon, Chuo-ku, Fukuoka City, Fukuoka Prefecture Representative: Takahiro Goto, Representative Director, President and CEO Established: March 1992 Business: Planning, mail order and wholesale sales of cosmetics, health foods, and pharmaceuticals
U R L: https://corporate.shinnihonseiyaku.co.jp/
Perfect One official SNS account
LINE: https://lin.ee/a26yuL7
Instagram: https://www.instagram.com/perfectone_info/
X (old Twitter): https://twitter.com/PERFECTONE_JP