Zebra Co., Ltd.
High-quality highlighter pen for carefully conveying messages to important customers “Fillere Direction Fluorescent” equipped with a “half-line tip” that clearly stands out even the smallest letters. Released on December 18th.
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Zebra Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo / President and CEO: Taro Ishikawa) will release the high-quality highlighter “Filare Direction Fluorescent” equipped with a “half-line tip” that makes even the smallest letters stand out clearly from December 18, 2023. It will be sold at stationery stores nationwide.
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▲ “Filare Direction Fluorescence” Price: 2,200 yen (2,000 yen excluding tax) Ink: Water-based dye, 2 colors (from left) yellow, pink
Refill: WKM core 220 yen (200 yen excluding tax)
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Conventional highlighters came with caps and were mostly made of plastic material, but our proprietary moist-keep ink technology has created a twist-type highlighter that does not require a cap and allows you to twist the body to gracefully unroll the nib. Using metal material for the body, we have created a high-class highlighter that is suitable for business situations like never before.
Equipped with a half-line tip on the pen tip, you can clearly mark even the smallest characters, so you can carefully point out the points you want to convey to important customers, such as business negotiations.
Extra refills are available, which is rare for highlighters. It can be used for a long time and is chosen by eco-conscious business people. During the gift season from the end of the year to spring, it is also recommended as a business gift that can be used immediately at work. This product is also suitable as a Christmas present for a loved one, or to express your support for someone heading to a new place at work. ■Features
1. Equipped with a “half-line chip” that can clearly emphasize even the smallest characters with a line width of 2 mm, which is half that of conventional models, making it possible to clearly draw out the smallest numbers and points in proposal materials to make them stand out.
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2. The tip of the body is colored gold to make it easier to point out the points you want to convey in a document with a pen.
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3. With its elegant pearl-like metal body and silver clip, it looks great in the chest pocket of a suit. The twist (feed-out) type used in high-end ballpoint pens makes the series of movements such as casually taking it out in front of the customer, gently sticking out the pen tip, and marking a series of movements elegant.
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■Developed based on feedback from users of existing product “Filare Direction” In November 2021, our company launched the twist-type high-quality felt-tip pen “Filare Direction”. This is a product for business people equipped with Moist Keep Ink technology.
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When we conducted a satisfaction survey of purchasers of this product, 93% of users responded that they were satisfied. We received comments such as “It has a luxurious feel that doesn’t look like a felt-tip pen,” and “It goes well with a suit.” (Satisfaction survey for filler redirection purchasers: Conducted from October 27, 2021 to the end of May 2023, number of responses: 250)
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In addition, we received a request from a customer to our customer service department that they wanted a high-quality line of
highlighters, so we developed a highlighter that takes advantage of the luxurious feel of Fillare Direction and the convenience of not requiring a cap.
■What is Zebra’s proprietary technology “Moist Keep Ink”?
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We have successfully developed “Moist Keep Ink,” an ink that absorbs moisture from the air and prevents it from drying out without the need for a cap. This ink contains a large amount of hygroscopic ingredients that absorb moisture from the air, and it repeatedly absorbs and evaporates moisture in response to changes in the humidity in the area to maintain an appropriate state, so the pen tip does not dry out. You can keep writing. (※)
(*) Our test: No fading under conditions of temperature 20 degrees and humidity 60% (52 weeks with the pen tip stored). Always store the pen tip after use.
This ink has already been used in three new products, and has been well received for its convenience.
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▲ Knock-type water-based color pen “Clickart” released in March 2019 [Image 10
▲High-quality felt-tip pen “Filare Direction” Released in November 2021 [Image 11
▲ Click-bright highlighter pen “Click Bright” to be released in November 2023 ■Thoughts put into the product message and naming
“Filare Direction” is a product born from the idea of a pen that can be used to quickly indicate what you want to convey by hand in a business setting, with the message “Write, convey, and act
immediately.”
This time, “Filare Direction Fluorescent” uses the feature of a highlighter pen to draw a line to mark the point you want to convey, and has been added with the message “Draw, convey, and immediately implement” to expand its use.
In addition, the naming of Filare “to spin” (in Italian) ➕ direction “to point” means that customers and companies can weave together their ideas for business and use a pen that accompanies business as a tool to point to the future. It contains the developer’s message of what he wants to be.
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