Koyama Confectionery Co., Ltd.
Sanma pie is a famous confection that has been loved by Kesennuma citizens for many years since the Showa era. It has been revived for the first time in 5 years since it was discontinued! Newly released as a souvenir confectionery with a new flavor and packaging, with a rich, buttery flavor!
Sales will start from December 8, 2020 at three roadside station stores in Miyagi Prefecture (Otani Kaigan, Mitakido, and Elegant Village)
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Koyama Confectionery Co., Ltd. (5th generation owner Hirotaka Koyama), which manufactures and sells Miyagi Prefecture’s souvenir
confectionery “Hamaguri Monaka Cookie”, has revived the souvenir confectionery “Sanma Pie” that has been loved by Kesennuma citizens since the Showa era. We will sell it. Founded in 1896, the store was rebuilt four years ago after being damaged by the Great East Japan Earthquake.The confectionery store that has been working with the community for 136 years has decided to create a new souvenir confectionery representative of Miyagi and Tohoku in order to create the future of the region. I will take up the challenge.
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[Renewal of famous sweets loved by Kesennuma citizens]
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The original “Sanma pie” was developed in the 1985s by the “Kesennuma Confectionery Association,” which was formed by volunteers from the Kesennuma Confectionery Association. The late Takashi Koyama, father of the current president and fourth generation president, is also a core member. It uses saury representing Kesennuma and was popular as a souvenir from the port town. Along with sluggish sales, the number of dealers is decreasing year by year. Sales ended in 2018.
This time, while planning a new product, we asked citizens about their memories surrounding “Sanma Pie,” such as “It was in my
allowance,” and “I was offering it to a Shinto altar or Buddhist altar.” Recognizing once again that the confectionery was loved by the citizens, with the consent of the Kesennuma Confectionery Association, we changed the manufacturing method and shape, and embarked on our own revival.
[Special ingredients, special taste]
The new “Saury Pie” is made with particular attention to ingredients and manufacturing methods. To intensify the flavor, we use pie dough made with 100% fermented butter, layer galette bretonne with plenty of butter, and bake it to a satisfying texture.
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By using cane sugar instead of white sugar, it has an elegant and gentle sweetness that does not leave a lingering sweetness. Powdered saury flakes made by a seafood processing company in Kesennuma City are sprinkled and baked to add an exquisite flavor.
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No preservatives or coloring agents are used, so even children can enjoy it with confidence.
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[Saury but a cat? ! Thoughts put into the cute package]
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The package features an illustration of a cat holding a large saury in its mouth that fell from the bed of a truck on the roadside. It is based on the image of Kesennuma in the past, which was famous for its great catch of saury. We hope that Sanma Pie will grow into a famous confection representing Tohoku, and that it will bring back the vibrancy of the days when the area was popular for catching saury. “We would like to inherit the thoughts of our predecessors and spread the word as a confectionery that represents Miyagi Tohoku.We want you to enjoy the deliciousness of our new saury pie made with carefully selected ingredients.” (5th generation Hirotaka Koyama)
Product information
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・6 pieces of saury pie
1,680 yen (tax included price 1,814 yen)
Shelf life: 90 days (at room temperature)
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・12 pieces of saury pie
2,980 yen (tax included price 3,218 yen)
Shelf life: 90 days (at room temperature)
Sales information
Sales start on December 8th at Roadside Station Otani Kaigan, Roadside Station Mitakido, and Roadside Station Shingenosato.
Company Profile
Name: Koyama Confectionery Store Co., Ltd.
Founded in: Meiji 19 (136 years since founding)
Address: 1-31 Uoichiba-mae, Kesennuma City, Miyagi Prefecture, 988-0037 Business content: Manufacture and sale of confectionery
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Representative: Representative Director Hirotaka Oyama
5th generation owner of Koyama confectionery store. His life goal is to make Kesennuma a tourist destination, and he continues to convey the charm of the local area. My dream is to build a new
lighthouse-shaped store called “Umineko Land” in 2034. Number of YouTube subscribers: 29,000.
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Sanma pie official website: https://sanmapie-kesennuma.jp
Koyama Confectionery Official Website: https://koyama-kashi.jp Koyama Confectionery Shop EC site: https://koyama.shop-pro.jp Instagram: https://www.instagram.com/kesennuma_koyama/
X: https://twitter.com/koyamacake
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