MTG Co., Ltd.
Toyama x Raden x ReFa HEART BRUSH “ReFa HEART TOYAMA” is now available ……
The beauty brand “ReFa” of MTG Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, President: Tsuyoshi Matsushita) will launch “ReFa HEART TOYAMA” on Friday, December 22, 2023. We will release it. [Image 1
ReFa’s new project mission is to “disseminate the professional techniques that weave Japanese tradition to the world,” and as the first step, in November 2023, ReFa HEART KYOTO (refa heart kyoto ) has been released.
The second product is “ReFa HEART TOYAMA,” which is a fusion of Toyama x Raden x ReFa HEART BRUSH.
What is Raden?
“Ra” means “conch shell” and “鈿” means “to decorate.” As the name suggests, this is a technique in which the beautiful shiny part inside the shell is cut out and processed to decorate lacquer or wood. Its history dates back to the Nara period, and it has been applied to armor, obi, folding screens, and hand mirrors, adding beauty to the times. Through the hands of craftsmen who continue to create and perfect unique techniques to suit the changing times and lifestyles, our products are still loved by many people both in Japan and abroad. Toyama x Raden x ReFa HEART BRUSH
ReFa HEART TOYAMA uses “Takaoka Raden”, a traditional craft rooted in Takaoka City, Toyama Prefecture. Takaoka Raden is a work of craftsmen who has sublimated the strong and ephemeral beauty of nature to suit the times. ReFa’s desire to share professional techniques that embody the wisdom of the past with the world, not just in Japan, came true, and we were able to connect with the Takaoka mother-of-pearl workshop. By applying the elegant and gorgeous Takaoka Raden to ReFa HEART BRUSH, we hope to bring the beauty of Raden closer to more people. concept movie
URL: https://youtu.be/90SNq9YPdjU
[Video 2: Product Summary
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Product name: ReFa HEART TOYAMA
Price: 36,300 yen (tax included)
Release date: December 22, 2023 (planned)
Sales: MTG Online Shop
After that, it will be rolled out in department stores, duty-free stores, etc. nationwide.
Product features
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1. (History/Features of Raden) The mysterious beauty of Raden created through inherited techniques
Aogai-nuri is one of Takaoka Raden’s techniques, in which the mother-of-pearl layer in the shell is thinly cut out to create beautiful patterns and patterns that shine in seven colors. By carving the shell so thin that it becomes transparent when held up to the light, it shines in seven colors, and the bright blue color stands out due to the black on the back.
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2. (Design) The cherry blossom pattern, which represents auspicious omen, dances beautifully on the handle.
The gentle curve of the handle is decorated with a cherry blossom pattern, which has meanings such as “the beginning of things” and “abundance.” Each cherry blossom petal reflects light at a different angle, creating a beautiful sparkle.
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3. (Feeling of use) A seven-colored sparkle that will never fade, enchanting you every moment.
The cherry blossom petals, which emit a seven-colored light that never changes, are painstakingly created by craftsmen, and no two are the same. Each time you use the brush, it emits a different sparkle, and the difference in expression in this moment becomes a special encounter that you will never see again.
■Luxurious box design perfect for gifts
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■Thick protective cover that protects pins from breaking
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Product features of ReFa HEART BRUSH
1. A 3-tiered structure with loosening pins and polishing pins provides instant shine. A glossy makeup brush that loosens tangles in one stroke and makes your hair manageable and shiny at the same time. [Image 8
2. The tips of the pins are processed to moderately stimulate the scalp. Care not only for your hair but also for your scalp at the same time. Furthermore, it contains an antistatic agent.
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3. Heart shape that combines design and ease of grip naturally disperses the force applied to the brush. Reduces the burden on your hair.
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*The product in the image is ReFa HEART BRUSH. Not ReFa HEART TOYAMA. About the ReFa brand
ReFa is a beauty brand that proposes new beauty habits to customers that go beyond existing boundaries, based on the concept of “BEAUTY ENTERTAINMENT.” We will discover undiscovered beauty joys that transcend time, place, and even gender, and expand your possibilities. -ReFa brand site-https://www.refa.net/=============== ■About MTG Co., Ltd. MTG has “VITAL LIFE” as its business vision, and aims to help people around the world We develop brands, products, and services in the areas of HEALTH, BEAUTY, and HYGIENE to help people live healthy, beautiful, and vibrant lives. -MTG Corporate
Site-https://www.mtg.gr.jp/==============