Gift Mall Co., Ltd.
Gift Mall Online Gift Research Institute – Comparing Christmas gift trends before and after the coronavirus pandemic – The go-out gift category has improved in rank. Average unit price is on a slight upward trend
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“Gift Mall Online Gift Research Institute”, which aims to create a world with a high level of happiness through online gift services, is based on search and purchase data from visitors to gift-related platforms operated by the group in order to investigate the actual situation of gift usage. We have published a report analyzing gift trends.
Approximately 36 million consumers use the gift-related platform operated by our group every month to search for gift information and purchase gifts. Based on this data, we will analyze the latest best-selling products and unit price trends and disseminate this information widely to the world so that it can be used as a reference for consumers when choosing gifts and for businesses that sell gifts. We will provide you with real-time trend analysis of gifts for your convenience.
This time, in preparation for Christmas in December 2023, we would like to inform you about the current trend of best-selling products and what is distinctive about them compared to the same period one year ago in 2022. This data compares consumption trends during and after the coronavirus pandemic, which lasted three years. We hope this will be helpful to those who are looking to choose Christmas gifts, as well as those who are selling Christmas gifts.
■Survey summary
“Mufflers,” “smart watches,” and “cosmetics/cosmetics” have been ranked higher. Will the category for going out increase as the coronavirus pandemic ends?
The overall average unit price is on an upward trend compared to 2022, and is this not leading to a decline in unit prices or purchasing restraints linked to price increases?
Gift Mall Online Gift Research Institute Director Yasuhide Ogawa [Image 1
Joined Recruit (currently Recruit HD) in 1998. After working in a wide range of fields spanning human resources, travel, and finance, he joined Gift Mall in July 2020 with the aim of innovation in the gift field. Among the 10 trillion yen gift market, we focused on the potential of online gifts and analyzed trends in usage rates and market trends. We are actively exploring the form of next-generation gifts.
■Christmas gifts in 2023, notable trends based on data
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*Categories of products actually purchased online *Comparative analysis of November 1st to November 30th, 2022 and October 28th to November 28th, 2023
2023 Christmas gift trend 1.
“Mufflers,” “smart watches,” and “cosmetics/cosmetics” have been ranked higher. Will the category for going out increase as the coronavirus pandemic ends?
We categorized all categories of products purchased as Christmas gifts into 965 types that we independently set, and compared the composition ratio with 2022. Although there were no ranking changes in the top 4 categories, mufflers and smart watches Both rose two ranks, and toy cars rose five ranks to enter the top 10. Even after the TOP 10, “gifts for going out” such as cosmetics, cosmetics, and cameras have overall increased in rank, and Christmas gifts in 2023 are expected to be more popular in light of the end of the coronavirus and the end of the “restraint from going out” trend. This is likely a reflection of this year’s lifestyle, which has seen more people going out. Furthermore, when it comes to toys, which are a standard Christmas present, educational toys continue to be at the top of the list as last year, with each company offering a diverse product lineup. [Image 3
2023 Christmas Gift Trends 2.
Is the overall average unit price on the rise compared to 2022? There is a possibility that the average unit price is increasing due to a rise in prices.
Demand for gifts for loved ones remains steady even in a period of rising prices.
Regarding the purchase price range, “2,001 to 4,000 yen” was the most popular at 26.7%, and remained the main price range as in 2022. Additionally, the average unit price was 6,393 yen in 2022 and 6,521 yen in 2023, an increase of 129 yen over the past year. While purchases in the relatively affordable price range of 2,000 yen or less increased, purchases in the 20,001 yen or more price range also increased at the same time. While the prices of daily necessities are rising due to rising prices, the demand for gifts is not decreasing; in fact, the average unit price is on the rise, albeit slightly. Demand for Christmas gifts for loved ones seems to be steady, unlike demand for daily necessities.
■Introducing popular Christmas gifts We will introduce gifts that are attracting attention in 2023 at Giftmall, among products such as “toys” and “mufflers” that are ranked high in popularity among product categories. .
1. Animal bead bath that can be personalized with your name Sales URL: https://giftmall.co.jp/gift6bHM4i/ Price: 4,400 yen (tax included) [Image 4
2. Wooden musical instrument toy that can be personalized with your name Sales URL: https://giftmall.co.jp/giftzS8br2/ Price: 6,600 yen (tax included)
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3. Forest play box with name engraving Sales URL:
https://giftmall.co.jp/giftJoj2aE/ Price: 16,500 yen (tax included) [Image 6
4. 100% cashmere large stole Sales URL:
https://giftmall.co.jp/giftVOD51z/ Price: 13,700 yen (tax included) [Image 7
5. Kailijumei Flower Tint Lip with Name Sales URL:
https://giftmall.co.jp/giftn8RaSP/
Price: 3,000 yen (tax included)
[Image 8
-Analysis contents of the trend report- ・Analysis contents: Comparison of search categories and purchase prices with the same period in 2022 More consumers who searched for “Christmas” on the gift platform service operated by our group actually Comparative analysis of categories of products purchased online. We analyzed the actual number of purchases and purchase prices for each product category in 2022 and this year.・Number of categories: 965 types set by our company ・Period covered by comparative analysis: November 1, 2022 to November 30, 2022 and October 28, 2023 to November 28, 2023 *Round up or down to the nearest whole number The total may not be 100% depending on the situation. *When using the results of this survey, please specify [Research by Gift Mall Online Gift Research Institute]. ■About Gift Mall Online Gift Research Institute
Gift Mall Online Gift Research Institute aims to contribute to the realization of a world with a high level of happiness through online gift services, with the following main activities: 1. Disseminating signs of a new gift culture 2. Proposing and proposing the future of gifts Launched in 2021.
We disseminate the latest information on the online gift industry based on consumption trends that can be ascertained from data on suppliers and users of Japan’s largest online gift service operated by our group, as well as the results of regular independent surveys. Masu.
-Gift Mall Online Gift Souken Official Website: https://giftmall.co.jp/souken/ [Image 9
https://giftmall.co.jp/– Anny official website: https://anny.gift/
– Anny Celebration Experience (Annie Oiwai Taiken) Official Website: https://oiwai.anny.gift/