Suntory Holdings Limited
Renewal release of “Takohai Sakaba no Takohai”
– The product has been well-received due to its interesting name and taste that goes well with meals, and we have exceeded our annual sales plan of 5 million cases. – – The packaging of “Origami Sakaba no Takohai no Moto” has also been renewed –
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Suntory Ltd. will release the renewed versions of “Takohai Sakaba no Takoi Hai” and “Osakaya Sakaba no Takohai no Moto *1” sequentially from early January 2024 onwards nationwide.
*1 Package renewal only
With the desire to make our customers’ evening drinks richer and more enjoyable, the “Odori Sakaba Lemon Sour” brand was launched in 2018, and “Odori Sakaba Lemon Sour” in 2019. On sale. The “Takohai Sakaba no Takohai” series, which was released in March of this year, is a “taste plain sour” that is loved by bars, with a subtle citrus taste and the aromatic flavor of roasted barley shochu*2 that complements meals. We received comments from customers such as “It’s delicious with a refreshing taste” and “It’s not sweet and goes well with meals.” We exceeded our upwardly revised annual sales plan of 5 million cases*3*4.
*2 Uses “roasted barley” roasted using a unique technology that brings out the sweet aroma of barley.
*3 Converted to 250ml x 24 bottles
*4 As of Saturday, November 4th
This time, we will aim to further expand the number of fans of the series by renewing “Takohai no Takoiba no Takohai” and “Original Takohai no Soto”.
●About the contents
“Taco Hai at a specialty bar”
We aimed for an even more refreshing aftertaste while maintaining the popular “taste that complements meals”.
●About the package
“Taco-hai from a specialty bar” “Taco-hai base from a specialty bar” We placed a blue line in the center to emphasize the product name to better convey the name “Taco Hai”, which is the reason why customers pick it up.
– Record –
▼Product overview
Product name, capacity/container, suggested retail price (excluding tax), alcohol content
Taco Hai at a specialty bar
350ml/can, 148 yen, 6%
500ml/can, 200 yen, 6%
Takohai ingredients from a specialty bar
500ml/bottle, 650 yen, 25%
*Prices do not constrain the independent price setting of retailers. ▼Release date Sequentially from early January 2024 onwards
▼Release area: Nationwide
▼Item Liqueur
▼“Kokusai Sakaba” homepage
http://suntory.jp/kodawari/
▽Contact information for inquiries from customers regarding this matter Suntory Customer Center https://www.suntory.co.jp/customer/
that’s all