pink ribbon art project
I want you to incorporate breast cancer checks into your daily life just like you check fashion and makeup! At the Onken Awards, which aims to create a healthy society through songs and music, Pink Ribbon Ondo, which dances to learn how to check for breast cancer, won the Excellence Award.
Prizes were awarded to videos and activities that energize towns and people through songs and music, such as gymnastics and rap for the elderly conducted by each region. The award ceremony was held on November 30, 2023 at the Academic Hall in Chiyoda Ward.
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Pink Ribbon Ondo, which incorporates Bon Odori, won the Excellence Award in the Otoken Award 2023 Community Category, which honors creative health promotion initiatives through songs and music. I felt that Bon Odori has the potential to expand as content that energizes the city and its people.
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[Pink Ribbon Ondo], a dance-based dance program created by the Pink Ribbon Art Project (Location: Meguro-ku, Tokyo, Representative: Nana Hattori) that conveys the importance of early detection and early treatment of breast cancer, is the Japan General Incorporated Association. Received the Excellence Award at the Sound Health Awards sponsored by the Music Health Association.
An award ceremony was held on November 30, 2023 at the Academic Hall in Chiyoda Ward, and the works of eight groups selected from 76 applicants were introduced.
[What is Onken Award]
Sponsored by the Japan Music Health Association, a general
incorporated association, this award honors creative health promotion efforts through “songs and music.”
(Co-sponsored by Mainichi Shimbun, sponsored by the Ministry of Health, Labor and Welfare, and supported by Daiichi Kosho and others) [Image 2
The award ceremony began with an address by Keisuke Totsuka, president of the association, and a general review by lyricist and music critic Reiko Yukawa.
Afterwards, the eight winning works were announced and awarded, as well as reviews from the judges and comments from the winners. [Pink Ribbon Ondo review]
Kuniko Kasuga from L’Etoile Academy
First of all, she mentioned that dancing in costumes reminiscent of Taisho romance, such as “You look nice,” can also lead to episodic memory that can help prevent dementia.
Furthermore, the way it expresses the delicate topic of breast cancer in a rhythmic and fun way, saying, “Always be careful,” was praised as innovative.
“It’s Bon Odori style, Taisho Romantic style, and the choreography is designed to interest everyone, so I feel like I can do it too.” In response, the representative, Mr. Hattori, explained that the costume was made from an antique undergarment.
He also expressed his joy at receiving the award alongside other wonderful works and videos.
Ms. Hattori, who herself has experienced breast cancer, realized the importance of early detection and early treatment when she created this work.
I used the Bon dance to express breast cancer in order to get people interested in it even if they are not interested in it.
The song was performed by Ryoko Monster, and the dance was performed by Bon Onna (of which Hattori is also a member), a group made up of people with experience in Japanese dance, but they also dared to invite men to participate. The event appealed to visitors to educate them about the fact that men can get breast cancer, too, and that more than 90% of breast cancers can be cured if detected and treated early. After awarding the eight works, each award was announced, and Pink Ribbon Ondo was called out for the excellence award.
“When we were presenting the certificate for the Excellence Award, Mr. Totsuka, the chairman of the board, said to me, “It must have been tough,” and I was moved to tears,” Hattori said.
Afterwards, in his speech, he talked about the time he went to a nursing home for Bon Odori, and touched on the activities of other award-winning organizations (exercise and rap activities for the elderly, concerts for people with disabilities, etc.) He expressed his desire to create a healthy town through songs, dance, and music. Excerpt from comments
“When we hold Bon dances at senior facilities, the participants’ faces may be stiff before dancing, but once they start dancing things like Sumikobushi, they smile and even move while sitting.”
“I wish I could be of some help like I am with everyone here today.” “It was a very happy time to meet everyone today.
Thank you for giving me this opportunity.”
List of other works
https://www.onkenkyo.or.jp/award/
[About the future] Comment from Mr. Hattori
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This time, I participated in the Onken Awards and saw the activities of other organizations, and I once again felt the power of singing, music, and dance.
We would like to continue our activities to energize the town and its people through Pink Ribbon Ondo and Bon Odori.
I have heard that since ancient times, after the world was exhausted, there were always many Bon dances and festivals. The reason why there were so many Bon Odori events this year after the coronavirus pandemic has ended is because the city and its people want to feel energetic! I felt that this feeling was what made me want to sing and dance. I think now is the time when songs, music, and dance are important. It was a day when I realized the potential of Bon Odori.
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Social gathering with Reiko Yukawa, chairperson of the judging committee [About Pink Ribbon Ondo]
[Video 6: Pink Ribbon Ondo was created in 2020, when the rate of breast cancer screenings plummeted due to the coronavirus pandemic, and Hattori called on various people to tell them how to check for breast cancer at home.
Most of it was done remotely due to the coronavirus pandemic. I wanted to reach people who have little interest in breast cancer, so I aimed for cute, retro-pop music, lyrics, dance, and video. About the lyrics
The lyrics were written by Hattori himself.
We wanted people to incorporate breast cancer checks into their daily lives, just like checking their fashion and makeup, so we included fun lyrics about girls checking their appearance before going on a date, as well as pop lyrics about how to check for breast cancer.
About the choreography
For the choreography, we asked choreographer Ko Ruko. Mr. Koruko has choreographed for Wink, Shingo Katori, and many other commercials, but he was drawn to the behind-the-scenes story behind the choreography for the dancing Ponpokorin, and asked him to do it.
Hattori’s comment
“The period when the Ponpokorin dance was popular was also a time when the economy was unstable, but when I learned that the dance was choreographed in a way that encouraged everyone to join hands, I realized that the dance was filled with wishes, and I’m sure they didn’t know its meaning. Even though I was dancing, I was moved by how the choreography and music brightened up the world.Thus, by having fun dancing the Pink Ribbon Ondo, I want to create an opportunity to get people interested in breast cancer checks and reduce the number of people saddened by breast cancer. That’s why I requested it.” About music
Latin guitarist IRVING KOJI composed a stylish melody that is familiar to Japanese people and sprinkles with a Latin
atmosphere.Percussionists Megumi Hattori and Haruhiko Koike are in charge of editing, and the retro-pop singing voice is played by Lyoko Monster, and the musical instruments are performed. The twin unit Ojiman is in charge. One of the charms of the song is that once you hear the lyrics and melody of “Check it out once a month! Check it out! Check it out!” it sticks in your head!
The location is THE GUNGUETTE by MOJA in Shibuya with a retro pop atmosphere.The picture is added by wheelchair artist Shu Yamamoto.The video production is by Begun Video Creators TATSUYA.The Japanese folk dance Hocho-ryu Iemoto master Hocho Minari receives cooperation from the Japan Bon Odori Association (General Incorporated Association) The expanding Pink Ribbon Ondo
●Pink ribbon performance at events other than breast cancer awareness events There are also an increasing number of opportunities to raise awareness of breast cancer for people who are less interested in breast cancer, such as elementary school Bon dances and the Enoshima Bon dance event held by JCOM in the summer of 2023 on the Enoshima Higashihama coast.
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●A collaboration between Pink Ribbon Festival’s campaign to encourage self-checking of breast cancer, Pink Day, and Pink Ribbon Ondo! ! Pink Ribbon Festival’s official messenger Momo Imouto uploads videos of her dancing every month on Pink Day (19th).
I have more opportunities to dance with Momo Imouto at event venues.
[Video 7: ●Videos of various people dancing
(Everyone from the Japanese Folk Dance Hochokai)
[Video 8: (Miyazaki Prefecture Japanese Dance Friends)
[Video 9: (Bon Bassada Dai-chan)
[Video 10: (Children of Japanese dance)
https://youtu.be/DVRjCsMPyHQ?si=qu6usT4dIWOKJalj
https://youtu.be/u8QnfTO92IM?si=yHMZQwTdKTkU2xr3
(Sumida-wa dance)
https://youtu.be/LnMHyesr2Po?si=UExQqS6Q0fuzqlkH
●Interview history
NHK “Shibu 5 o’clock”
NHK Kansai “Hot Kansai”
NTV “Hirunandesu”
Such
[About the Pink Ribbon Art Project] Representative: Nana Hattori Established: August 2017 URL:
https://ohanaaroma0907.wixsite.com/pinkribbon-art Business details: Production of an internet program to develop early detection and early treatment for breast cancer; Event planning etc.