Coca-Cola Bottlers Japan Holdings Co., Ltd.
Deaf athlete Chihiro Takai (high jump/decathlon) will participate in Vancouver Fashion Week!
Coca-Cola Bottlers Japan’s new DE&I initiative, which also won the PRIDE Index 2023 Gold Rainbow
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Coca-Cola Bottlers Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director, President and CEO: Karin Dragan) will hold the “VANCOUVER” event scheduled to be held in Vancouver, Canada in April 2024 with the theme of “diversity”. We would like to inform you that Chihiro Takai, an athlete employee of our company who aims to represent Japan in the 2025 Deaflympics, will be participating in “FASHIONWEEK FW24” (hereinafter referred to as Vancouver Fashion Week). Takai will appear as a model on the runway for the fashion brand “SOLIT!”, which aims to realize an “all-inclusive” society. [Image 1
Coca-Cola Bottlers Japan / Chihiro Takai
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Based on our mission of “delivering happy moments to everyone and creating value,” we respect the diversity of each and every employee, and strive to ensure that gender, age, disability, nationality, gender, gender, age, disability, nationality, gender, etc. We aim to create an organization where all employees can demonstrate their abilities to the fullest, regardless of attributes such as goal orientation, and we aim to diversify by bringing together human resources with diverse backgrounds and bringing about various changes. We will continue to respond to the needs of our customers. In November 2023, our activities to date will be evaluated, and the voluntary organization “work with Pride” will receive “Gold” certification, the highest rank, in the “PRIDE Index 2023”, which evaluates initiatives related to “LGBTQ” in the workplace. For the second year in a row, we have received the Rainbow certification, which recognizes companies that promote collaboration that goes beyond the basics.
SOLIT!, a brand that aims to realize an all-inclusive society, is planning to participate in Vancouver Fashion Week scheduled to be held in April 2024, and will be participating in the Deaflympics as a runway model while balancing competitions and work. Deaf athlete Takai, who is aiming to participate, will be participating.
Through this participation, we will continue to aim to provide even more diverse opportunities for our employees. In addition, by working together with our diverse human resources and bringing about various changes, we will contribute to enriching people’s lives.
■Kazuhiro Takai Profile
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Deaf athlete belonging to Coca-Cola Bottlers Japan Co., Ltd. Born on June 7, 1997. Born in Shiga Prefecture, lives in Kanagawa Prefecture. Congenital sensorineural hearing loss. Joined Coca-Cola Bottlers Japan Co., Ltd. in April 2020. While balancing work, he is active as a high jump track and field athlete and a deaf (hearing impaired) athlete in decathlon. He is aiming to participate in the 2025 Tokyo Deaflympics and win a medal.
■Our mission
The Coca-Cola Bottlers Japan Group’s mission is to “deliver happy moments to everyone and create value.” These words reflect our strong desire that each and every one of our employees, through our products and services, will be close to everyone’s daily lives, create value that will lead to happy moments and important moments in life, and pass it on to the future. It is being
■Our DE&I related information
Based on this mission, our company strives to enable all employees to perform to their fullest potential, regardless of individual attributes such as gender, nationality, sexual orientation, gender identity, or gender expression, or whether or not there are any restrictive factors in their employment. DE&I’s vision is to provide opportunities. In 2023, we received “PRIDE Index 2023” gold and rainbow certification, and “Forbes Women Award 2023” special corporate award. With the aim of further increasing awareness within the company, we are currently creating a statement and logo regarding DE&I, which is scheduled to be released in 2024.
■Background of participation in this project
While working on DE&I in each field, in the field of support for people with disabilities, we established a special subsidiary in 2019 with the aim of providing a working environment where human resources with disabilities can demonstrate their individual strengths and play an active role. The special subsidiary offers a variety of work positions, including laundry work, clerical work, and sales equipment parts cleaning work, and employees are active by demonstrating their characteristics and abilities tailored to their individual
disabilities. We also support the activities of para-athletes and deaf athletes. In addition to participating in competitive activities, our current athletes make a wide range of contributions to the local community by giving lectures on disability and diversity to schools and local organizations.
This time, Deaf athlete Takai, who balances competition and work, will be participating as a model in the all-inclusive apparel brand “SOLIT!”‘s Vancouver Fashion Week runway. We believe that by bringing together diverse human resources and bringing about various changes, we can create overflowing happiness and contribute to enriching lives. I believe that Takai, who is one of our diverse human resources, will take on the challenge of this year’s Vancouver Fashion Week, which has the theme of “diversity,” leading to change and creating an
overflowing amount of happiness. And we will contribute to enriching lives.
■About VANCOUVER FASHIONWEEK (WEB: https://www.vanfashionweek.com/) [Image 4
