Lotte Co., Ltd.
The 5-member group NewJeans proposes various ways to eat Itagam! New WEBCM “Itagam Doukamu?”
Rottaita gum, what do you think? Released sequentially on various official accounts from 8:00 AM on Wednesday, December 6th!
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Lotte Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director, President and Executive Officer: Eiichi Ushimoto) has appointed NewJeans, a five-member group that is attracting worldwide attention, as advertising characters for the Itagam (board gum) brand, and will be running from 10 to We are disseminating the new appeal of Itagam, which allows people in their 20s to “refresh themselves while doing it.” This time, the new WEB CM “Itagam Doukamu?” will be released sequentially from 8:00 on Wednesday, December 6th on various official accounts.
In this video, each of the five members of NewJeans proposes a fun new way to eat itagam, asking the audience, “How about itagamu?” MINJI, holding the “Special Fruits – & Lemons”, spins around himself and makes “Kurukuru Gami” by rolling itagam around. HANNI makes a “Heart Gami” by carefully rolling both ends of “Special Fruits – & Strawberries” into the center. She introduced herself cutely with her hands in the shape of a heart. DANIELLE deftly shapes the “green gum” into a cute shape and turns it into a wonderful “ribbon gum.” HAERIN’s challenge was to create “nekogami” by folding both ends of “spearmint” slightly diagonally to create cat ears. He introduces it while doing a cute cat pose. And HYEIN is an “onpugami” made by cleverly bending both ends of “blueberry gum that doesn’t stick to your teeth” in the shape of a cute musical note. Please enjoy watching the 5 web commercials for each member that will be released one after another!
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-Heart Gami (Cast: HANNI)-
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-Ribbon Gami (Cast: DANIELLE)-
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-Nekogami (Cast: HAERIN)-
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Also, from December 18th (Monday), behind-the-scenes footage from the day of the commercial shooting will be released on the official brand website and various SNS (YouTube, X only). Don’t miss the chance to see the five of them working on filming “Itagam, Doukamu?” with very relaxed expressions and fun various poses!
■Official account
・Lotte Itagum official brand site:
https://www.lotte.co.jp/products/brand/itagum/
・LOTTE Official YouTube Account: https://www.youtube.com/@-LOTTE- ・Lotte Chewing Gum Official X (old Twitter) account:
https://twitter.com/gum__lotte
・LOTTE Official TikTok Account: https://www.tiktok.com/@lotte_koibito ・LOTTE official Instagram account: https://www.instagram.com/lotte_koibito/ ■NewJeans Profile
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New Jeans is a five-member group consisting of MINJI, HANNI, DANIELLE, HAERIN, and HYEIN from ADOR who debuted on July 22, 2022. Their debut songs “Attention” and “Hype Boy” immediately swept the charts around the world. As a K-Pop group, they achieved a total of 1 billion streams on Spotify in the shortest time (219 days), which was recognized by the British Guinness Book of World Records.
NewJeans 2nd EP ‘Get Up’, released in July 2023, reached number 1 on the US “Billboard 200” and all three of the title songs charted on the “Hot 100”. In addition, the album sold over 1.65 million copies in its first week of release, ranking second in first-week album sales by a K-pop female artist. It has shown remarkable growth in just one year since its debut, with three consecutive million-sellers.
In August 2023, they will be the first K-POP girl group to perform at the large-scale music festival “Lolapalooza Chicago” in the United States, and will perform on the main stage at Japan’s representative music festival “SUMMER SONIC 2023” with an audience of about 30,000 people. Fascinated.