Index Exchange Japan Co., Ltd.
Index Exchange and FreeWheel Announce Direct Connect for Efficient Streaming TV Purchasing
Powering monetization for media companies and access to premium audiences for marketers
……
On December 5, 2023, Index Exchange Inc. (headquartered in Toronto), one of the world’s largest independent advertising exchange companies, announced the launch of a direct connection with FreeWheel, a global tech platform for the TV advertising industry.
[Image
This partnership provides a direct path to premium streaming TV inventory, providing media buyers with enhanced access to high-value inventory and media companies with increased demand.
-Message from Index Exchange Chief Revenue Officer Alex Gardner- “By connecting directly to FreeWheel’s TV platform, we are able to optimize access to premium TV ad inventory, resulting in greater transparency and granular control of ad buying for buyers. , understands the current growth and increased interest in streaming TV and is working to provide marketers with the best opportunity to reach and engage new audiences, and content companies and distributors with increased demand. Masu.”
The strategic connection comes as streaming TV viewership soars to an all-time high, accounting for 38.7% of total TV usage for the first time in July and projected to reach 68% of TV ad spend by 2027. It was realized inside. This signals a paradigm shift in viewer consumption patterns and preferences and corresponding advertising budgets, and an increasing preference for the premium, engaging, and targeted experiences that streaming platforms can provide.
-Message from FreeWheel Vice President of Strategic Partnerships Matt Clark- “We are honored to enter into a relationship with Index Exchange as we work to improve interoperability across the premium TV ecosystem. By initiating the connection with Index Exchange, we will be able to create unified auctions within the FreeWheel TV platform. “We believe this work will drive innovation, growth, and a better viewing experience for consumers.”
This new connection allows Index Exchange to strengthen its direct connections with industry-leading streaming TV media companies. Media companies can leverage the broad reach of streaming TV to reach and engage new audiences and optimize programmatic media investments to improve efficiency and effectiveness.
About Index Exchange https://www.indexexchange.com/jp
Index Exchange is a global advertising marketplace that monetizes publishers by helping marketers reach customers on any screen, in any format. Headquartered in Toronto, we have been leading the global ad tech revolution for 20 years.
About FreeWheel https://www.freewheel.com/
FreeWheel powers all segments of the New TV ecosystem. We offer a variety of solutions to help the advertising industry achieve its goals. We provide the technology, data enablement, and converged marketplace that enables buyers and sellers to transact across any screen, data type, or sales channel to help marketers achieve their goals. We have locations around the world, including New York, San Francisco, Chicago, London, Paris, and Beijing. FreeWheel, a subsidiary of Comcast Corporation, represents the entire industry through the FreeWheel Council for Premium Video.