Japan Agricultural Newspaper Co., Ltd.
51 people in charge of fruits and vegetables answered their
best-selling tomatoes; 60% chose cherry tomatoes
Special feature on summer and autumn tomatoes
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On the 6th, the Japan Agricultural Newspaper Public Relations Bureau published a special edition of this paper, a special edition of summer and autumn harvested tomatoes. This time, for the first time, we asked 146 retail stores and wholesale companies to conduct a survey to find out which tomatoes are best-selling. Of the 51 people who responded, 60% chose “mini” as the best seller among large, medium, and mini (see Graph 1). Although cherry tomatoes have a shorter history of cultivation than large tomatoes, they seem to sell well because of their convenience, as they do not need to be cut and are easy to use in lunch boxes.
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The questionnaire was answered by 51 people, including fruit and vegetable managers from 29 retail stores and 19 wholesale companies. When asked about the best-selling tomatoes, 32 people (21 retailers and 11 wholesalers), 63% of the respondents, chose cherry tomatoes. In the open-ended comments, some said, “People over 50 tend to choose large tomatoes, while younger generations tend to choose mini tomatoes,” which shows the popularity of cherry tomatoes, especially among the child-rearing generation, as even children can easily eat them. Ta. Additionally, when asked about the quality they were looking for using multiple answers, 36 people chose “high sugar content.” “Summer and Autumn Tomato Special Feature” (12 pages), published on December 6th as a separate special issue of this newspaper. The results of the survey are published in the paper. Additional details will be posted on the special website on the 13th.
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◆Special site
Please hold the QR code over your smartphone or tablet’s camera to view it. Or please access the URL below.
URL: https://pr.agrinews.co.jp/ad/tomato202312
◆Contact information
Japan Agricultural Newspaper Co., Ltd. Public Relations Department Advertising Department
2-3 Akihabara, Taito-ku, Tokyo 110-8722
TEL: 03(6281)5810
Email: koukoku@agrinews.co.jp
Person in charge: Uzawa, Kasumi
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◆About Japan Agricultural Newspaper
Publishes Japan Agricultural Newspaper, Japan’s only daily
agricultural newspaper with the largest circulation. We launched an electronic version in November 2021, and are also strengthening information dissemination in the digital field.
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