MyVoice
[Survey on the use of major supermarkets] When it comes to general supermarkets that people usually use, AEON ranks first in all regions. In the Hokuriku and Chubu regions, “Apita Piago” has a high ratio, in the Kanto region, “Ito-Yokado” and “Seiyu”, and in the Kinki region, “Daiei” has a high proportion.
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MyVoicecom Co., Ltd. (Chiyoda-ku, Tokyo, President: Kazuhisa Takai) conducted its 10th internet survey on “Usage of major supermarkets” from November 1st to 5th, 2023. We will inform you of the results of the investigation.
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■Approximately 35% of people use general supermarkets at least once a week. When it comes to general supermarkets that people usually use, AEON ranks first in all regions. In the Hokuriku and Chubu regions, “Apita Piago” has a high ratio, in the Kanto region, “Ito-Yokado” and “Seiyu”, and in the Kinki region, “Daiei” has a high proportion. ■When using general supermarkets, just under 50% of respondents said “reasonable prices” and “good and convenient locations.” “Affordable price” is a high percentage of Seiyu main users. ━━━━━ ━━━
[Survey method] Internet survey [Survey target] MyVoice survey monitor [Survey period] November 1st to November 5th, 2023 [Number of respondents] 9,718 people
[Details of survey results]
https://myel.myvoice.jp/products/detail.php?product_id=30406
Frequency of use of general supermarkets
A general supermarket that sells clothing and home appliances in addition to food. Approximately 35% of people use it at least once a week.
[Image 1
https://myel.myvoice.jp/products/detail.php?product_id=30406.Usage situations of general supermarkets
We asked general supermarket users when they often use general supermarkets (multiple answers allowed).
74.7% said they “buy groceries,” over 30% each said “buy underwear, clothing accessories, shoes, etc.” and “buy clothing,” “use specialty stores such as bakeries and bookstores,” and “other daily
necessities.” Just over 20% of respondents said they would buy food, eat at restaurants, and use food courts.
“Using specialty stores such as bakeries and bookstores” was more likely among women, “buying underwear, clothing accessories, shoes, etc.” was more likely among older women, and “shopping with children” was more likely among women in their 30s and 40s. Masu.
Important points when using general supermarkets
The priorities of general supermarket users (multiple answers allowed) were “reasonable prices” and “good and convenient location” for just under 50% each, and 46.1% for “having a wide selection of food items”. 38.6% said “Various product categories are available.” “A wide variety of product categories are available” and “There are benefits such as point services” were higher among older women. “Affordable price” is high among main users of “Seiyu”, but slightly lower among main users of “Apita Piago” and “Ito-Yokado”.
[Image 3
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