Austance Co., Ltd.
Announcement of the seminar “Succeed with interview surveys! Concept verification of seniors x new business ~ Service development” A joint webinar will be held between Austance, which operates Japan’s largest community service for seniors, “Hobby Club,” and Neo Marketing Co., Ltd., which provides marketing support from the consumer’s perspective.
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Austance Co., Ltd. (Headquarters: Shibuya-ku, Tokyo/President: Ryoto Kikukawa) operates one of Japan’s largest community services for seniors, “Hobby Club” (Shumito Club), and also provides services for middle-aged and elderly people. We provide comprehensive business development support to numerous companies that are expanding their businesses.
Recently, many companies are focusing on businesses targeting seniors (middle-aged and older), and demand is increasing. Therefore, this time, we are co-hosting a webinar with our company, which operates Japan’s largest SNS for seniors, “Hobby Club,” and Neo Marketing Co., Ltd. (Shibuya-ku, Tokyo, CEO: Mitsunobu Hashimoto), which provides marketing support from the consumer’s perspective. It will be held. With the theme of “Senior x New Business Development,” our company, which provides comprehensive business development support in the senior DX field, and the qualitative research department manager of Neo Marketing, will work together to create a “senior business that will not fail.” We will thoroughly explain how to plan business development using various methods.
Webinar content
-agenda-
・Theme for a new senior business ・The concept and specific way to find a theme for a new senior business ・Key points and usage examples in conducting qualitative research ・Embodiment process after searching for a business theme
Event date and time: 2023.12.14 16:00~17:00
Participation fee: Free
Event format: Web seminar
▼Click here to apply
https://ostance.com/lab/seminar/52/
Speakers
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Austance Co., Ltd.
Senior DX Lab Manager
Ryoto Kikukawa
After graduating from Keio University in 2010, joined Recruit. At the company’s new business development office, he was responsible for launching and supervising multiple businesses, including those in the finance and mail order areas. Founded Austance in 2015. Appointed CEO of the company. Produces senior influencers and senior theater groups, and operates one of Japan’s largest senior community services, Hobbies Club. With the vision of “A life of joy as you grow older,” we support the planning and implementation of senior DX strategies for corporations and local governments.
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What is Senior DX Lab?
At Senior DX Lab, we conduct research and analysis on senior insights. In order to promote DX for seniors, we use the vast amount of senior behavioral data we have accumulated through Hobbies Club, one of Japan’s largest community services for seniors, to disseminate knowledge for solving problems in business development and marketing. Masu.
We also conduct joint research with experts specializing in the field of seniors.
Senior DX Lab: https://ostance.com/lab/
About Neo Marketing Co., Ltd.
Company name: Neo Marketing Co., Ltd.
Address: Yomeishu Building, 16-25 Nanpeidai-cho, Shibuya-ku, Tokyo Representative: Representative Director Mitsunobu Hashimoto Securities code: 4196 (Tokyo Stock Exchange TSE Standard)
Business content: Marketing support business (insight-driven services, customer-driven services,
Digital marketing services, PR services, customer success services) URL: https://neo-m.jp/
About Austance Co., Ltd.
Austance provides services for seniors with the vision of “Enjoy a life of joy as you grow older.” In addition, we provide comprehensive support for companies that provide services for seniors, including business development, system development, customer attraction and growth support, CRM design, CS support, research, and user
co-creation.
By utilizing the platform of “Hobbyist Club” (365,000 members) and the knowledge of “Senior DX Lab”, a senior research institute jointly operated with senior experts, we are collaborating with various companies and local governments. We will create positive changes in the daily lives of generations.
Ostance HP: https://ostance.com/
Senior DX Lab: https://ostance.com/lab/