issin Co., Ltd.
Challenge the Guinness World Records (TM)️! Aim for the maximum number of people for online exercise! Keisuke Honda and popular fitness YouTuber Gachannel are participating and are recruiting participants for the event to be held on January 14th next year to prevent New Year’s weight gain.
Using “Smart Five Minutes,” a heart rate-linked exercise that establishes an exercise habit in just 5 minutes in the morning, the world’s first system allows the largest number of people to connect at the same time.
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issin Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; CEO: Cheng Tao; pronunciation: Issin; hereinafter referred to as “issin”) is a healthcare startup from the University of Tokyo that uses technology to maintain and improve the health of families’ bodies and minds. With the aim of creating an opportunity for more people to start
exercising, we will attempt to set the Guinness World Record (TM)️ for the most simultaneous online connections for heart rate-linked exercise on Sunday, January 14, 2024.
We are also pleased to announce that Keisuke Honda has been appointed as the official ambassador for the Guinness World Records (TM)️ challenge, and Gachannel, a popular fitness YouTuber with 1.28 million subscribers, has been appointed as the chief conductor.
This initiative uses a dedicated band (heart rate monitor) and a dedicated app for the heart rate-linked exercise “Smart 5min.” Detailed information on how to participate will be published on the support purchasing service “Makuake” project page and on the Smart 5min dedicated site, and will also be provided to “Smart 5min” purchasers.
Smart 5min is now available for pre-order on the support purchasing service “Makuake”.
Project page: https://www.makuake.com/project/smart-5min/
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Regarding the appointment of Nogachannel conductor
issin provides “Smart 5min” to “create an opportunity for more people to start exercising,” and Noga Channel’s theme is “making exercise a habit” in daily activities. The worldviews that we are aiming for are the same, and we have been appointed as chief conductors so that we can both challenge the Guinness World Records (TM)️.
issin, which provides Smart 5min based on repeated research to promote healthy behavior and habit formation, and the dissemination power of Noga Channel, a popular fitness YouTuber who is trusted by many people and boasts 1.28 million subscribers. At the same time, we will challenge the Guinness World Records (TM)️.
Noga Channel Profile
Born in 1994, fitness YouTuber.
YouTube “Noga Channel” has over 1.28 million subscribers.
The most popular video, “[2 Minutes Every Day] Training to Tone Abdominal Muscles in 30 Days,” was ranked No. 1 on YouTube’s top breakout videos in 2019, and has currently been viewed over 30 million times.
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・Color (soft diatomaceous earth mat part): Gray, dark gray, green ・Size: 600 x 390 x 20mm
・Product features: Wi-Fi/Bluetooth function, dedicated app
(iOS/Android), rechargeable (power cable/power adapter included) ・Contact: issin Co., Ltd. (https://issin.cc/pages/support)
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◼️Company overview
Company name: issin Co., Ltd. (pronunciation: isshin)
Representative: Representative Director Cheng Tao
Established: April 5, 2021
Address: 405, University of Tokyo Entrepreneur Plaza, 7-3-1 Hongo, Bunkyo-ku, Tokyo
Capital (including capital reserves): 534,971,000 yen
Business content: Development and provision of healthcare devices and services that blend into daily life
URL: https://issin.cc/
◼️Representative Tei Tou Profile
issin Co., Ltd. Representative Director and CEO
Born in 1982 in Henan, China. Graduated from Tokyo Institute of Technology. Serial entrepreneur. In 2008, while studying for a master’s degree in the Department of Creative Informatics at the Graduate School of Information Science and Technology, the University of Tokyo, I developed a project based on the research results of the popIn interface, with the support of the University of Tokyo’s venture investment fund “The University of Tokyo Edge Capital (UTEC)”. Founded popIn, a venture from the University of Tokyo.
In 2015, we merged with Baidu, a major Chinese search engine, and in 2017, we developed popIn Aladdin, the world’s first 3-in-1 projector with integrated lighting, and in December 2021, it became an unusual hit product with cumulative sales exceeding 250,000 units. . In December of the same year, the Nintendo Switch(TM) software “Suika Game” was released, and it has now become a huge hit with over 3 million downloads.
In April 2021, issin Co., Ltd. was founded. In August 2022, he retired as the representative of popIn Co., Ltd. In April 2022, we released a weight scale “Smart Bath Mat” that blends into daily life.