J&J Business Creation Co., Ltd.
“Bank of Craft” creates future forms of traditional crafts using “traditional techniques” and “modern techniques and ideas.” Start of four collaborations utilizing re-design of traditional crafts ……
J&J Business Creation Co., Ltd. (Minato-ku, Tokyo, President and CEO: Yasuyuki Mori, hereinafter referred to as J&J Business Creation), a joint venture between JTB Corporation and JCB Corporation, combines “traditional techniques” with “modern techniques and ideas.” As part of the “Bank of Craft” project to create the future form of traditional crafts, modern creators are inspired by the context and history of traditional crafts, and utilize re-designs that are devised based on their own interpretations. We have started four
collaborations.
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The four collaborations we will be developing this time are: (1), (2), and (3) are scheduled to start on November 30, 2023, and (4) is scheduled to start in December 2023.
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Re-design begins with modern creators learning about “tradition” An important point in the four collaborations being carried out this time is that modern creators are re-designing traditional craft patterns according to their own interpretations. Re-design is not simply a matter of transforming traditional craft patterns into new designs. You can actually listen to the stories of traditional craft businesses and craftsmen, observe their work, learn about the regions where traditional crafts are made, and interact with them. We will understand the “tradition” that has been passed down through generations, such as the advanced and reliable technology backed by the past, and the aesthetic sense that comes from tradition. By drawing inspiration from this, we work with traditional craft businesses to create new traditional craft designs and products that are widely supported by young people and people overseas, while making use of tradition.
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https://bank-of-craft.jp/Official Instagram: https://www.instagram.com/bank_of_craft
(1) Corporate collaboration: Fukuoka “Hakata Ori” x ITO EN Co., Ltd. x Mr. Masato Hirano
Hakataori has a history of over 780 years. It is characterized by the fact that it is woven into a thick and tight fabric by strongly driving the weft threads into the many warp threads, and has continued to be loved as an obi for Japanese clothes and yukata. This
collaboration is a collaboration between Tsurumi Textile Factory Co., Ltd., a Hakata textile manufacturer founded in 1928, ITO EN Co., Ltd., which produces and sells the world’s No. 1 green tea brand, Oi Ocha, and creator Masato Hirano. One ITO EN Co., Ltd. vending machine installed in the international passenger terminal building at Fukuoka Airport will be wrapped in a Hakata-ori pattern redesigned by Masatoo Hirano to appeal to a wide range of overseas travelers.
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[Design] Masato Hirano: http://www.drwng.com/index.html
[Cooperation] Kyowaori Factory Ltd.: http://kyowaori.com/
[Cooperation] Itoen Co., Ltd.: https://www.itoen.co.jp/
[Cooperation] Fukuoka International Airport Co., Ltd.:
https://www.fukuoka-airport.co.jp/
(2) SDGs collaboration: Gunma “Kiryu Ori” x PLASTICITY, a brand born from waste vinyl umbrellas (Mondo Design Co., Ltd.) x Emi Arihisa Kiryuori is said to be “Nishijin of the west, Kiryu of the east” and has a history of over 1000 years. Characterized by its soft feel and luster, it has been widely used in everything from high-end kimonos to clothing accessories. This collaboration is a collaboration between Morihide Textile Co., Ltd., which started producing Kiryu textiles in 1877, PLASTICITY, an upcycle brand that reuses discarded vinyl umbrellas, and creator Emi Arihisa. We will be selling a
multi-shoulder case made from recycled vinyl umbrellas, which was re-designed by Emi Arihisa and inspired by Kiryu textiles.
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-Key points of re-design-
After hearing that clean water is important for textiles, we took inspiration from the water of the Kiryu River and the memories of life and water that it evokes, creating an organic design and expressing abstractions such as the fluctuation of water. By doing this, we were conscious of the elegant shine, luster, and smoothness of the sash weave.
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[Cooperation] PLASTICITY (Mondo Design Co., Ltd.): https://plasticity.co.jp/ (3) Regional collaboration: Shizuoka “Suruga Washome” x Chaya Suzuwa (Tea wholesaler in Shizuoka) x Mr. Hal Shibata
Suruga Japanese dyeing has its roots in the dyeing industry that developed along with textiles during the Muromachi period. There are various dyeing techniques and dyes available, and it is characterized by its strength and strong contrast between the colored parts and white. In this collaboration, we will be collaborating with Washizu. (5th generation of Washizu Dye Shop), which has devised an
environmentally friendly technique for tea dyeing using natural dyes unique to Shizuoka, and using tea leaves that are not produced during the manufacturing process. A collaboration between Chaya Suzuwa (tea wholesaler in Shizuoka), which has been making carefully selected tea for years, and creator Hal Shibata. Hal Shibata created a new Suruga Japanese dyeing design based on Suruga Bay and Mt. We sell tea packs filled with black tea and Japanese oolong tea.
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-Key points of re-design-
Inspired by the environment of Shizuoka, where Mt. Fuji and Suruga Bay coexist, synonymous with the production region. The design looks like cursive, and is an abstract design that mixes Japanese and Western elements.
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[Design] Hal Shibata (GIGANTIC): https://gig-antic.com/
[Cooperation] Chaya Suzuwa (Suzuwa Shoten Co., Ltd.):
https://www.chaya-suzuwa.jp/
(4) Digital collaboration: Kyoto “Nishijin Ori” x NFT Design x Mr. Masahiko Kajima
The origins of Nishijin-ori are said to date back 1,200 years, and its production as a high-quality textile began during the Nara to Heian periods by order of the Imperial Court. In this collaboration, the successors of three Nishijin textile weavers, Kyoto Nishijin Oba, Yasuda Co., Ltd., and Imagawa Orimono Co., Ltd., will collaborate with N180 (Nishijin One), a group established to disseminate a new culture of Nishijin. Eighty)” is a collaboration between creator Masahiko Kajima. NFT purchasers will be sold a set of digital data devised by Masahiko Kajima based on Nishijin textile patterns and a table runner woven by “N180” using that pattern.
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Digital data (image) devised by Masahiko Kajima from Nishijin textile patterns -Key points of re-design-
Based on the idea that digital elements, which are the opposite of textiles, could be expressed in textiles, we created a typographical design that uses circles and lines to express Nishijin-ori’s warp weave and round bundles of thread. The project name “Bank of Craft” and the Nishijin textile craftsman team “N180” are used as materials to create a randomly laid out geometric graphic.
-Product Summary-
Sales location: To be determined
Sales period: Scheduled for December 2023
[Supervision] N180: https://nishijin180.localinfo.jp/
[Manufacturing cooperation] Imagawa Orimono Co., Ltd.: https://kiyata.jp/ [Design] Masahiko Kajima: https://www.instagram.com/106hkaji ■About J&J Business Creation A joint venture business development company established through joint investment by JTB Corporation and JCB Corporation (JCB). The company is engaged in cutting-edge business development, including planning, development, and promotion that utilizes the management resources of both companies.
Company name: J&J Business Creation Co., Ltd. Location: 7th floor, NBF Toranomon Building, 1-6-21 Nishi-Shinbashi, Minato-ku, Tokyo Representative: Yasuyuki Mori Website: https://www.jjbd.co.jp/ (J&J group site) (J&J Group Site) Business content: Business development in collaboration with partners inside and outside the group, with the main domains of “inbound tourism to Japan,” “member services,” “payment services,” “human resources services,” and “regional revitalization”