Morinaga Milk Industry Co., Ltd.
Morinaga Milk participates in the “health care business” in the Sakai City/Senboku New Town area as the first project partner company – “Memory Support Project” begins –
“Memory Bifidus Memory Measures Yogurt Drink Type” will be available from January 2024
……
Morinaga Milk Industry Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Yoichi Onuki) is a project partner company for the “Healthcare Business in the SENBOKU Smart City Consortium (hereinafter referred to as the Business)” in the Senboku New Town area (Sakai City, Osaka Prefecture). As the first initiative of this project, we will start the “Memory Support Project” in January 2024.
This project is a comprehensive agreement signed by Mizuho Bank, Ltd. (President: Katsuhiko Kato), Nankai Electric Railway Co., Ltd. (President: Nobuyuki Okashima), and NSD Co., Ltd. (President: Yoshikazu Imajo) on November 28th. With the aim of realizing Sakai City’s goal of “from a former commuter town to a city where people can live more affluent lives”, we will systematically and sustainably promote healthcare businesses that utilize digital technology and data, and will continue to develop Senboku New This initiative aims to contribute to the well-being of residents in the town area.
Our company, which aims to realize sustainability management, supports the purpose of this project and will participate as a “project partner company” that provides products and services that contribute to improving health. As the first initiative of this business, we have launched the “Memory Support Project” and released the product in October 2021, which is reported to work to maintain memory*1, which is a part of cognitive function that declines with age. We will provide “Memory Bifidus Memory Remedy Yogurt Drink Type”, a food with functional claims containing “Bifidobacterium MCC1274″, to people living in the Senboku New Town area through Nankai Electric Railway. Twenty-four people over the age of 50 who live in the Senboku New Town area and are interested in improving their memory will receive one serving of “Memory Bifidus Memory Prevention Yogurt Drink Type” every day for two months. Additionally, after the two-month trial period, you will be asked to complete a questionnaire regarding the product, etc. The survey utilizes the health care app “Healthmart Senboku” and aims to help participants improve their daily health by visualizing their health status.
[Image 1
1. Outline of “Memory Support Project” implementation
Summary: Consume one piece of “Memory Bifidus Memory Prevention Yogurt Drink Type” every day for two months. After 2 months of experience, you will be asked to complete a questionnaire.
Implementation period: Scheduled to start from January 2024
Target audience: People aged 50 and over who live in the Senboku New Town area and are interested in memory measures.
Target number of people: 24 people 2. Product features
-Memory Bifidus Memory Remedy Yogurt Drink Type-
1. Morinaga Milk, which has been researching bifidobacteria for over 50 years, is the world’s first*2 food with functional claims containing bifidobacteria, which maintains cognitive function, and was discovered while conducting research on the brain-gut relationship. A plain sweetened yogurt that you can drink every day.
*2 In a human clinical trial, it was reported for the first time in the world that a single live Bifidobacterium cell can maintain cognitive function (memory), which declines with age.
(Results of a literature search of randomized controlled trials from PubMed and Ichushi WEB using keywords of bifidobacteria, cognitive function, and memory. Researched by Knowledge Wire)
2. Notification details for this product
Notification number: F952 (Memory Bifidus memory countermeasure yogurt drink type)
Notification: Bifidobacterium MCC1274 (B. breve) contained in this product has been reported to help maintain memory*1 and spatial cognition, which are some of the cognitive functions that decline with age in healthy middle-aged and elderly people. It has been.
*1 Memory is the ability to remember and recall what you see or hear. Functional component: Bifidobacterium MCC1274 (B. breve) 20 billion pieces 3. Contains milk oligosaccharides derived from milk.
3. About Morinaga Milk Group
Under the corporate slogan “For bright smiles,” the Morinaga Milk Group aims to realize sustainable management. Our sustainability vision is “We will continue to contribute to the creation of bright smiles for everyone.” In order to promote activities aimed at realizing this sustainability vision, we formulated the “Mid- to Long-Term Sustainability Plan 2030″ in 2022. In addition to developing and selling products that deliver “deliciousness and health” and promoting services that improve lifestyles, we aim to coexist with local communities and contribute to the healthy and happy lives of our customers. I am.
■Morinaga Milk Group’s sustainability management philosophy – activity system diagram
In order to bring bright smiles to every stakeholder’s face, we conduct our activities centered on the three themes of “food and health,” “resources and environment,” and “people and society,” including corporate governance as our foundation, and promote sustainability. We aim to realize our vision.
[Image 2
-Morinaga Milk Website- https://www.morinagamilk.co.jp
-Sustainability of Morinaga Milk- https://www.morinagamilk.co.jp/sustainability/ -“Memory Bifidus Memory Measures” series website- https://kioku-taisaku.jp/ ■Click here for PDF version