Toyohashi City
Encourage local production for local consumption! Toyohashi
restaurants and confectionery shops unveil to citizens new menus developed with farmers
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Enjoy a locally produced menu made with locally sourced ingredients, made even more appealing by the skill of our chefs.
Toyohashi City, Aichi Prefecture, is developing new menus by matching local restaurants and confectionery shops with farmers in order to further promote local production and consumption in the region. On November 23, 2023 (Thursday, holiday), an unveiling party will be held at emCAMPUS FOOD in the emCAMPUS EAST complex located in Odori 2-chome in front of the city station. Visitors enjoyed the locally produced menu, saying, “It was fun to try a variety of agricultural
products.”
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At the unveiling event, 13 restaurants and confectionery shops and 12 farmers whose menus have been developed appeared. The event started at noon with Mayor Yoshitaka Asai’s address, saying, “Toyohashi is creating a town of food and agriculture, and we will do our best to create a city where people will think, “If you want to eat delicious food, go to Toyohashi.” did.
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Each restaurant and confectionery shop set up a booth, and each store had about 80 samples to sample. Attendees bought 5 tickets in advance (2,000 yen, first 200 tickets available) and shared them with family and friends, and exchanged tickets for samples of new menu items at restaurants of their choice.
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Visitors were thinking about various menu items such as pasta, okonomiyaki, and mazesoba. The “Cabbage Cheese Naan” from the Asian restaurant “Atiti” (Hamadachi Town), which is filled with plenty of cabbage from “La.Aichi Farm,” had even a young girl mouthing it wide open and munching on it. Sweets are also available. A visitor who sampled the cakes from Western confectionery shop Bel Canto
(Saiwai-cho), which made three types of cakes using locally grown Jiro persimmons, sweet potatoes, and roasted green tea, said, “It’s unusual for Jiro persimmons to be made into Western confectionery. It’s delicious,” he said while eating with a smile on his face. [Image 6
A visitor said, “The number of farmers near my home is decreasing, so I want restaurants to use local produce and support farmers.I hope that events like this will encourage more (local production for local consumption). I would be happy if you could help me.”
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A marche will also be held at the venue where you can purchase agricultural products grown with care by the farmers who participated in the matching. Visitors enjoyed shopping while interacting directly with farmers, learning about recommended ways to eat them and the quality of this year’s crops.
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Vote for your favorite menu! The collaboration menu that won the grand prize was At the event, attendees also voted for their favorite restaurant and sweets shop. As a result, the Grand Prix Mayor’s Award went to “Fugu/Japanese Restaurant Omuraya” (1 Ohashi Dori), which developed “Bell Farm’s Jiro persimmon and lily root manju”, and “Hyakunen Kakien Bell Farm”. Ta. This menu uses raw and crispy chips and jam from ripe persimmons to bring out the texture and sweetness of Jiro persimmons. This is a manju made of lily root paste mixed with rice flour and wrapped in persimmon jam, paired with ankake (ankake) based on dashi stock. I received 36 votes out of 169.
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At the award ceremony, Omuraya said, “The theme of the store and the philosophy of the company is to use local ingredients and make Toyohashi better through food.A restaurant cannot survive without agricultural products.We provide wonderful produce. I would like to once again express my gratitude to all of you for your
efforts.”Hyakunen Kakien Bell Farm said, “The Grand Prix is all thanks to Omuraya and everyone who worked so hard and with such enthusiasm.In Toyohashi, we are proud to have won the persimmons. I had the impression that it was something you would receive or something you could sell at a very low price on the roadside, so I was happy to be able to make such wonderful food and sweets.”
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The new menu unveiled on this day will also be available at various stores in Toyohashi City this winter. Please come visit our store and experience the charm of Toyohashi-produced ingredients!
Menu and offer period of each store
Key points and details of the new menu
https://digital-em-campus.jp/emcampus/menu-announcement2023/ (Digital emCAMPUS link)
[Kitchen Imai] Collaboration minced meat & farm pot-au-feu & persimmon brûlée with sweet potato and radish & colorful deep-fried spring rolls (1,650 yen for 4-item collaboration set), November 24th to the end of December
[Fugu/Japanese cuisine Omuraya] Bell Farm’s Jiro persimmon and lily bulb manju (880 yen), late November to mid-December
[Tonkatsu Japanese Cuisine Musashi Sohonten] Fried perilla oyster set meal from Toyohashi (1,848 yen), approximately 2 months from November 24th
[Issho Ichigiya] “Suzuki-san’s Daruma Tomato Omelette Rice” (979 yen) ▼ “Radishuya’s Mentai Cream Omelet Rice” (979 yen), available for about 2 months from November 24th
[Teppanyaki Toranoko] ALL Toyohashi rice flour gluten-free okonomiyaki (1,100 yen), late November to around May next year
[Spaghettei Ciao Main Store] Italian wind blowing in Toyohashi Selvachi Cospa & Salad (1,280 yen), November 24th – December 22nd [Asian Restaurant Atiti] Cabbage curry in the field (925 yen) ▼ Cabbage cheese naan (876 yen) ▼ Cabbage curry set in the field (comes with Indian green papaya pickles) (990 yen), November 23rd to the end of April next year
[(C)️ (Marcy)] European-style beef shank curry with Agrico high-sugar cherry tomatoes and Yamaishi orchard mandarin oranges (1,200 yen for in-store dining, 1,179 yen for take-out container), November 24th to the end of February
[Curry House CoCo Ichibanya Toyohashi Maeda store] Mikawa beef curry simmered in red wine (1,270 yen), early December to end of May next year [ORIBE] 5 types of sweet potato mazesoba fm farm mohanashi (1,350 yen), November Limited to 200 meals from the 25th
[cafe&galerie Chiroruan] Strawberry smoothie (930 yen) ▼ Traditional hard-baked pudding (850 yen) ▼ Strawberry tasting plate (with drink) (2,300 yen) ▼ Strawberry rare cheesecake parfait (1,600 yen), December Mid to around April next year
[Japanese food specialty buffet Japanese Zen Ozaki] Rice flour pudding (400 yen), scheduled to continue sales from early December
[Bel Canto] A. Japanese chestnut and roasted green tea (473 yen) ▼ B. Persimmon terrine and black tea mousse (462 yen) ▼ C. Beni Haruka and carrot potato soufflé (462 yen) C from early November