Daiko Co., Ltd.
Employees’ spontaneous activities solve both customer service and recruitment issues! Koichi Masuda’s research presentation received the “Small and Medium Enterprise Diagnosis Association Chairman’s Award” ……
Daiko Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Yasuo Izumi, hereinafter referred to as “Daiko”) will conduct a small and medium-sized business management diagnosis symposium sponsored by the Small and Medium Enterprise Diagnosis Association, a general incorporated association, by Koichi Masuda, a company employee and small business consultant. We are pleased to announce that we have received the Chairman’s Award from the Association of Small and Medium Enterprise Management Consultants (General Incorporated Association) for 2023 Management Innovation Draws a Roadmap for a New Era – Small and Medium Enterprise Management Consultants who Bring Out the Power of Self-Transformation.
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*Our company Masuda is on the right. On the left is Mr. Matsueda, Chairman of the Small and Medium Enterprise Diagnosis Association. Daiko supports and implements corporate marketing activities based on customer value, and has expanded its scope of work beyond advertising to include business development and solving management issues. Since joining Daiko, Koichi Masuda has been involved in planning advertising and product strategies for operating companies as a strategic planner. This time, the research paper published based on the experience and knowledge cultivated in the field of corporate management and business issues was evaluated, and received the 2021 General Incorporated Association Small and Medium Enterprise Diagnosis Association Chairman’s Award.
Award-winning theme: “Practicing true customer value management through ‘small group customer value improvement activities (CV circle activities)’ – Measures to simultaneously improve both ’employee job satisfaction’ and ‘customer loyalty'”
*This paper was co-authored with Junichi Ikeda, CEO of Total Engagement Group, Inc.
If you would like to request materials, please contact us using the Daihiro website inquiry form. https://www.daiko.co.jp/contact/ [Reference materials]
■Award winner profile
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Koichi Masuda
Customer Value Development Headquarters Customer Discovery Department Masuda Team Team Leader
Small and Medium Enterprise Consultant
After graduating from the Graduate School of Architecture, Faculty of Science and Engineering, Waseda University, joined Daiko Co., Ltd. As a strategic planner, he consistently supports business companies in planning their advertising and product strategies. From 2020, he will continue to engage in consulting activities focused on business strategies for small and medium-sized enterprises as a small and medium-sized business consultant registered with the Minister of Economy, Trade and Industry. Our main customers are wide-ranging, including food manufacturing, machinery manufacturing, beverage manufacturers, school corporations, and venture companies. Consultant to support listing of venture companies. Expert dispatched by the Tokyo Chamber of Commerce and Industry. He recently won the Tokyo Small and Medium Enterprise Management Consultant Association Chairman’s Award for his most recent paper, “Content production tools to streamline information dissemination for small businesses – A production method that uses 12 “priming factors” to quickly create content.” In addition, he has many achievements in external activities such as awards and seminars.
■Award winner comments
Recruitment issues in a society with a declining population, education issues to make the most of limited management resources, and even more issues to improve the quality of customer service to meet the increasingly selective viewpoints of consumers in an information society… The difficulty of running a company is becoming extremely high. All of these issues are related to people in the field, and this research focused on solving them at the same time. As a solution method, we utilized the survey system “Your Voice” provided by Total Engagement Group Co., Ltd., and conducted research focusing on the systemization of spontaneous activities in the field based on the results of the interviews. announced.
■About the “Reiwa 5th Small and Medium Enterprise Management Diagnosis Symposium”
The “Small and Medium Enterprise Business Management Diagnosis Symposium” held on Consultant’s Day (November 2nd) was aimed at small and medium-sized business owners, those involved in small and medium-sized enterprise support organizations, news media, small and medium-sized business consultants, etc., and featured keynote speeches and lectures. This event is held regularly as a place for small and medium-sized business consultants to present their research over the course of the year.
This year’s award-winning work is the “President’s Award of the Small and Medium Enterprise Diagnosis Association,” which is given to the excellent paper presentation at the “Subcommittee 1 Paper
Presentation on Management Innovation Support Cases by Small and Medium Enterprise Diagnosis Consultants”.