Houdison
Enjoy Christmas with fish with low alcoholic beverage “ZIMA”! Hakutsuru Sake Brewery and Foodison do Christmas promotion
ZIMA, the original low-alcohol drink that re-entered Japan in 2022, will be given away at a fish shop.
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Foodison Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director and CEO Toru Yamamoto, Stock Code: 7114, hereinafter referred to as the Company), which has the vision of “a new cycle in fresh food distribution,” will be effective from Saturday, December 16, 2023. , we will be giving away ZIMA on a first-come, first-served basis every day to those who purchase over 2,000 yen (tax included) at all consumer fish stores operated by our company, Sakana Bacca
(hereinafter referred to as Sakana Bacca). This project pursues ZIMA’s theme of “infinite possibilities brought about by diversity” by combining fish and ZIMA.
About low alcohol beverage ZIMA
ZIMA is a fruity and clear light sparkling with a mix of apple, orange, and citrus flavors.
The catchphrase of ZIMA, an RTD with a fresh and clear taste, is “Diversity brings “infinite possibilities”.” ZIMA mixes values through various cultures and brings infinite possibilities. [Image 1

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■Gift conditions
Customers who purchase from 2,000 yen (tax included) at Sakanabakka will receive a free ZIMA (can) on a first-come, first-served basis. The quantity of gifts is as follows.
First 50 people each day: Nakameguro, Metropolitan University, Nakanobu, Gotanda First 25 people every day: Gransta Tokyo store, Granstar Marunouchi store, Ecute Shinagawa store, Shinbashi
Comment from the person in charge of Hakutsuru Sake Brewing Co., Ltd. In recent years, consumer needs have diversified as lifestyles have changed, and the values and ways of enjoying alcoholic beverages, especially among young people, have changed significantly.
I had the opportunity to enjoy the pairing of fresh fish and ZIMA at “sakana bacca”, a fish store for general consumers operated by Foodison Co., Ltd., whose vision is to “bring a new cycle to fresh food distribution.”
With its fresh and clear taste, ZIMA goes perfectly with both fatty fish and light-tasting fish.
For Christmas, enjoy pairing delicious fish dishes with ZIMA. About Sakanabakka
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Sakanabakka is a fish shop with eight stores in Tokyo (Nakameguro, Metropolitan University, Nakanobu, Ecute Shinagawa, Gotanda, Shinbashi, Gransta Tokyo, and Gransta Marunouchi). With the desire to spread Japan’s rich fish-eating culture to the general public, we have modernized and updated the fish shops in towns, which are disappearing from the Japanese landscape, to provide not only delicious food, but also a way to learn about fish. Aiming to create a shop that offers an experience-based experience, we purchase fish species that are not widely available in Tokyo and highly fresh fish from production areas and markets. By utilizing social media and e-commerce, and providing a new purchasing experience that combines online and offline, we are used by a wide range of generations, including the younger generation who are increasingly away from fishing.
About Hakutsuru Sake Brewery Co., Ltd.
URL: https://www.hakutsuru.co.jp/Since its founding, Hakutsuru Sake Brewery Co., Ltd. has been committed to sake brewing, and has supported everyone’s food and lifestyle culture through the brewing and sales of sake. With pride in being the inheritor of a rich sake brewing culture, we will continue to promote corporate activities that are useful for everyone’s lives.
About Houdison Co., Ltd.
URL: https://foodison.jp/note: https://note.com/foodison/
Toru Yamamoto, who quit the medical and nursing care company where he was a founding member and went public, heard from a Sanriku saury fisherman that he couldn’t even make enough money to pay for gas for the boat and that he didn’t want his son to inherit the fishing business. After experiencing this, I became aware of the issues surrounding the fishing industry, and established our company in April 2013. Currently, with the vision of “a new cycle in fresh food distribution”, he currently operates the fresh products e-commerce service “Uo Pochi” for restaurants, “sakana bacca”, a fish shop in the city where you can always discover new things, and “Food”, a recruitment service specializing in the food industry. We are developing a human resources bank.
[Inquiries regarding this matter]
Houdison Co., Ltd.
Brand Communication Design Department: Watanabe
Email: pr@foodison.jp