Tokyu Land Corporation
~ Utilizing the IP of the globally popular VTuber group “Hololive” in the wider Shibuya area ~ Developing a content business in
collaboration with Cover and Edith
Secret society holoX’s 2nd anniversary event held at Shibuya BEAM ……
Tokyu Land Corporation (Headquarters: Shibuya-ku, Tokyo,
Representative Director and President: Hiroaki Hoshino, hereinafter referred to as the “Company”) is a subsidiary of Cover Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and President: Hiroaki Hoshino), which operates the female VTuber group “Hololive”. Through a joint project between Hiroshima (Motoaki Tanigo) and Edith Co., Ltd. (Headquarters: Toshima-ku, Tokyo, Representative Director: Shunpei Mori), which handles events and goods businesses that utilize IP, the secret society holoX 2nd anniversary event “Secret Society holoX We would like to inform you that the “Dramatic Mystery Solving Game – Invitation from the Secret Society HoloX – Escape from the Labyrinth” will be held at Shibuya BEAM (Address: 31-2 Udagawa-cho, Shibuya-ku, Tokyo), which is operated by our company. Masu.
In addition, the Fukuras Vision (digital signage) of Shibuya Fukuras (address: 1-2-3 Dogenzaka, Shibuya-ku, Tokyo), which is operated by our company, will also be showing a video announcing this event. [Image 1
[Image 2
Ticket purchase site: https://w.pia.jp/t/holox/
[Image 3
https://shibuya-beam.com/(Overview of outdoor advertising)
Name: Fukuras Vision
Location: 1-2-3 Dogenzaka, Shibuya-ku
Installation location: Shibuya Fukuras
Installation date: October 2019
Management: Tokyu Land Corporation
Management: Tokyu Land SC Management Co., Ltd.
Media URL: https://shibuya.tokyu-plaza.com/media/
[Image 5
https://cover-corp.com/“Hololive Production” official website: https://hololivepro.com/ *”Hololive” is a female VTuber group that mainly uses the system of Cover Co., Ltd. to post videos and live broadcast on “YouTube” etc. They are a next-generation two-dimensional idol group that allows you to support them through live streaming and interact with them on SNS, and they specialize in live commentary and streaming using elaborate 2D and 3D character models.
-Edis Co., Ltd.-
Representative: Representative Director Shunpei Mori
Head Office: 5th floor, Daiichi Okamura Building, 1-23-13
Higashiikebukuro, Toshima-ku, Tokyo
Business content: Planning and operation of events, goods, and food businesses using various IP contents, customer attraction promotions for major commercial facilities, theme parks, etc.
Company URL: https://edith.co.jp/
-Tokyu Land Corporation-
Representative: Hiroaki Hoshino, President and Representative Director Head Office: Shibuya Solasta 1-21-1 Dogenzaka, Shibuya-ku, Tokyo Business content: Urban business, housing business,
infrastructure/industry business, wellness business, overseas business, etc.
Company URL: https://www.tokyu-land.co.jp
■Tokyu Land Corporation’s initiative in the wider Shibuya area “PROJECT LIFE LAND SHIBUYA”
“PROJECT LIFE LAND SHIBUYA” is an initiative of Tokyu Land Corporation in the greater Shibuya area based on the concept of “Let’s start with people.” Through co-creation with diverse people and companies and creating mechanisms and spaces for interaction, we will cycle through “creation,” “dissemination,” and “accumulation,” and build
partnerships and alliances with people and companies that sympathize with us.
The company plans to open projects in the Shibuya Sakuragaoka, Harajuku/Jingumae, Daikanyama, and Yoyogi Park areas by 2024. By linking areas in the greater Shibuya area, we will enhance the attractiveness of the town from a long-term perspective.
PROJECT LIFE LAND SHIBUYA
HP: https://life-land-shibuya.com
[Image 6
[Image 7
/>