Asmark Co., Ltd.
[Co-sponsored seminar] “Problem solving” guided by the use of multiple research methods – Understanding “what you need to know” from hybrid research –
Immediately respond to the “problems with research methods” that marketers face! Research professionals team up to provide live commentary on everything from the latest research trends to how to find the best solutions.
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Asmark Co., Ltd. (Higashi, Shibuya-ku, Tokyo, Representative Director: Shoichi Machida) and 10 Co., Ltd. (Headquarters: Nakano-ku,
Representative Director: Takanori Sato, hereinafter referred to as 10INC.) will be in contact with 10 Inc. on Wednesday, December 20, 2023 at 12:00. On 00, we will hold a joint seminar on how to solve marketing problems by incorporating multiple research methods. [Image
[Click here to apply for free]
https://www.asmarq.co.jp/seminar/mroc_231220/
[Recommended for these people]
I want to know the best research method to solve problems.
I want to find solutions from multiple angles.
I want to understand the latest methods for gaining consumer insights. [Background]
There are a wide variety of types and methods of “research” that can be used to solve marketing issues, and the answers and suggestions you receive will vary greatly depending on your choice. If the path to a solution is clearly clear, the research design and methods to be selected will be simple, but many of the existing marketing issues are complex and require complex research and multifaceted perspectives. The resolution is valid. An option that can be used in such cases is a solution that incorporates multiple survey methods. There are currently a variety of solutions to this problem, including a hybrid design that combines qualitative and quantitative methods, as well as condensing multiple research processes into one research specifically for N=1. Therefore, this time, we will introduce 10 Inc., which proposes various research solutions centered on empathetic marketing and provides a unique platform for online community research, and 10 Inc., which has acquired ISO certification and boasts a share in the practice and reporting of numerous quantitative and qualitative surveys each year. Asmark, which has strengths in , will deliver the “charm of hybrid research” in a co-hosted format. We hope that you will take this opportunity to grasp research trends and use this as a guide to finding the best research for your company.
[ Seminar overview ]
Title: [Co-sponsored seminar] “Problem solving” guided by the use of multiple research methods
Date and time: Wednesday, December 20, 2023 12:00-12:45
Capacity: 1,000 people
Participation fee: Free
Speaker: Asmark Co., Ltd. Researcher Masayuki Satomura / 10 Inc. CEO Takanori Sato
Facilitator: Asmark Co., Ltd. Marketing Communication G Kie Hatake [Program] *Program may be partially changed.
Problems with research methods that marketers often fall into Trends seen from overseas research
Advantages of using agile multimodal
Hybrid method that responds immediately to research questions Conventional investigation methods and MROC
4 standard usage patterns of MROC
Question-and-answer session