LINE Yahoo Corporation
[LINE Research] Recognition rates for 2024 hit products “Nui Pouch,” “Baby Squeeze,” and “Npocham” are all high among young people, mainly female teenagers.
LINE Research conducts a survey on “Nui Pouch”, “Baby Squeeze”, and “Npocham” targeting men and women aged 15 to 69 nationwide
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LINE Yahoo, Inc. (hereinafter referred to as LINE Yahoo) operates LINE Research, a research platform exclusively for smartphones, based on the company’s largest active research panel in Japan of approximately 6.3 million people.
LINE Research recently announced that the three products selected in the Yahoo! Search Awards 2023 (*1) and the Yahoo Data Solutions 2024 Hit Prediction (*2) are “Nui Pouch,” “Baby Squeeze,” and “Npocham.” We conducted a survey on topics such as “Which age groups are they aware of?” and “What kind of points are likely to become attractive and become trends in the future?” We would like to inform you of the results. Masu.
*1 Yahoo! Search Award 2023 “Next Break Product Category”
https://yahoo.jp/ZPfkZb
*2 “Yahoo Data Solution 2024 Hit Prediction” is a survey by
“DS.INSIGHT Trend” that utilizes various data held by LINE Yahoo. Please refer to the article below for details.
・“You can tell if the future trend is “DS.INSIGHT Trend”! ? 10 items that will be a hit in 2024 based on big data AI”
https://ds.yahoo.co.jp/report/20231205.html
[Image 1
https://lineresearch-platform.blog.jp/archives/43859926.html *Please check the graph images in this release from “Download Press Release Materials”.What are the future trends for “Nui Pouch”?
[Image 2
We investigated the awareness and intention to use “Nui Pouch,” a transparent pouch that holds “Oshi Nui,” a stuffed animal of your favorite idol or character.
Overall, awareness was in the 10% range, but the awareness rate tended to be high among young people, especially women.
Regarding intentions to use the service in the future, a higher percentage of women had an intention to use the service than men, and similar to awareness, the intention to use the service was higher among young people than in other age groups.
・Click here for details of the survey results
https://lineresearch-platform.blog.jp/archives/43852450.html What are the future trends for “Baby Squeeze”?
[Image 3
https://lineresearch-platform.blog.jp/archives/43852644.html What are the future trends for “Npocham”?[Image 4
https://lineresearch-platform.blog.jp/archives/43853326.html [About Yahoo! Search Award 2023]The “Yahoo! Search Awards 2023” is based on aggregate data over a period of time, and in addition to the “Grand Prize,” which is given to the person with the highest number of searches as “Face of the Year,” there are also “People Categories (6 categories)”
(“Actors” “Musicians”, “Athletes”, “Comedians”, “Voice Actors”, “Specials”), and “Work Categories (5 categories)” (“Animation”, “Movies”, “Games”, “Dramas”, and “Songs”). The “Special” category will announce people who have been active this year in genres other than the “Person category (5 categories)”. We will also announce the “Next Break Category (2 categories)” (“People” and “Products”), which will announce people who are expected to be active in the future and products that are expected to be hits.
https://yahoo.jp/zyzancP
[About Yahoo Data Solution 2024 hit prediction]
Yahoo Data Solution 2024 Hit Prediction is a survey conducted by “DS.INSIGHT Trend” that utilizes various data held by LINE Yahoo. DATA SOLUTION’s website publishes analysis reports using a new mechanism called “Product Trend Map,” a hit prediction model that utilizes big data and AI.
https://ds.yahoo.co.jp/report/20231205.html
[About “LINE Research”]
LINE Research is a research platform for the smartphone era that aims to maximize business development and marketing activities for companies. Of the approximately 6.3 million active monitors, 50% are between the ages of 10 and 29*, making it possible to conduct surveys of students and young people with a low incidence. Additionally, unlike traditional survey panels, it is possible to contact people with little interest in research, making it possible to collect more general opinions. Since it is delivered via LINE push notifications, it is not only easy for users to respond in real time, but the screen design makes it easy to respond on smartphones, making it possible to conduct the survey effectively.
*As of January 2023
“LINE Research” official website:
https://www.lycbiz.com/jp/service/line-research/