Sensor Tower
[Report] 2023 Mobile Hybrid Casual Game Market Insights
The report can be downloaded for free
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Mobile hybrid casual games that combine the easy-to-start game mechanics of mobile hyper-casual games with the diverse monetization models, play systems, and retention strategies of mid-core games are supported by many players. In recent years, mobile hybrid casual games have continued to increase in revenue, setting them apart from the rest in the volatile global mobile game market. This report analyzes the mobile hybrid casual game market in 2023, including trends in revenue and number of downloads, rankings of popular titles, advertising trends, and monetization models. At the same time, through case studies, we explain successful examples of market category changes for representative mobile hybrid casual game publishers. Rapidly growing global revenue of mobile hybrid casual games IAP (in-app purchases) revenue for mobile hybrid casual games continues to rise, growing from $600 million to $1.63 billion from 2019 to 2022. The momentum continues into 2023, with revenue growth expected to increase by 30% to over $2.1 billion in 2023, with action and puzzle revenue growth being the most noticeable.
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https://sensortower.com/ja/blog/state-of-hybridcausal-mobile-games-2023-report-JP [Free download of the full report]https://sensortower.com/ja/hybridcausal-mobile-games-2023-report-japan?utm_source=PRTimes