Naris Cosmetics Co., Ltd.
When you apply it, it feels “potty” and when you stretch it out, it becomes “smooth”. New release of “Potesara” sunscreen
Introducing a new texture for sunscreen that has both a watery and powdery feel. 365 days a year, it softly covers pores and uneven surfaces for a cool look.
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Naris Cosmetics Co., Ltd. (President: Hiroyoshi Muraoka, Headquarters: Fukushima-ku, Osaka) has launched a new brand “by365” from the Naris Up brand distributed through drugstores and mass retailers, and is launching a new sunscreen. “by365 Powder UV Cream” will be released from February 9, 2024 at drugstores and mass retailers nationwide (with some exceptions) and Naris Up’s official online shop. Especially among young people, the idea that UV protection is a part of skin care that should be performed all year round, not just in the summer when the sun is strong, has become widespread, and there is a growing need to comfortably protect against UV rays all year round. In addition, some people complain that sunscreen is sticky and uncomfortable to apply, and that they still get sunburn even after applying it. In recent years, when intense heat has become the norm, sunscreens with textures that meet the demands for non-sticky, comfortable protection from UV rays allow you to enjoy smooth skin 365 days a year, regardless of the season.
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by365 Powder UV Cream
When you touch it, it becomes “potesara”. A powdery cream with a watery feel. The most distinctive feature of “by365 Powder UV Cream” is its texture. When applied to the skin, the cream has a watery texture that feels thick and smooth, and when spread, it spreads smoothly, leaving skin as smooth as powder. “Pote” and “Sara” overturn the notion that cream-type sunscreens are naturally sticky, and are so light that you’ll forget you’ve even applied them. Since it is a cream type, it covers the skin tightly and adheres well, making it easy to reapply. The secret of “Potesara” is “Potesara polymer” which holds water. The “potesara” feeling of “by365 powdery UV cream” collapses when the “potesara polymer/acrylates crosspolymer-2-Na (thickener)” that holds moisture is applied to the skin. It is created by the combination of the “pop” that occurs when you feel the moisture seeping out from the skin, and the “smooth” texture of the moisture that remains on the skin surface. The new formula provides both moisture and silky comfort, which was previously impossible to achieve at the same time, so it can be spread over the skin comfortably. After stretching it out, your skin will feel smooth and smooth without any stickiness, and you’ll want to touch it forever. It’s a sunscreen that changes your mindset from “I have to wear sunscreen” to “I want to wear sunscreen.” [Image 2
Image of Potesara Polymer
The powdery cream blurs pores and uneven skin, leaving your skin soft and smooth. The light, powder-like cream not only smooths the skin when applied, but also fills in the unevenness of pores, creating a soft-focus effect that makes your skin soft and smooth. Contains the botanical moisturizing ingredients CICA/ Centella asiatica extract and Dokudami extract, so it can be used like a skin care product and can also be used as a makeup base. The soft linen scent gives you a faint scent just for you every time you use it, making you feel refreshed. With SPF50 PA , it protects the skin and mood of those who value transparency.
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Left: Uncoated Right: Coated
Product Name: by365 (Bysan Rokugo) Powder UV Cream – Sunscreen Cream – [Image 4
exterior package
Contents: 60g
Price: Open price Reference price: 900 yen (tax excluded) 990 yen (tax included) Release date: February 9, 2024
A creamy yet powdery sunscreen cream that leaves your skin silky smooth. For face and body SPF50 PA
●A “pote-sara” texture that feels “potty” when applied and “smooth” when stretched.
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Contents texture
●Contains plant-based moisturizing ingredients CICA/ Centella asiatica extract and Dokudami extract.
●By bursting the water-filled capsules, you get both freshness and a powdery, smooth feeling.
●Powder fills in uneven skin and pores for soft coverage. Excellent soft focus effect.
●Although it has a water repellent effect, it can be removed with soap. ●Can be used on the face and body, and as a makeup base.
●With a smooth powdery finish, it is comfortable to reapply. The soft linen scent will leave your sticky neck feeling silky and refreshing.