Tokiwa Pharmaceutical Industry Co., Ltd.
[March 4, 2024] Don’t miss a second! “GEKIMI”, a new energy drink containing blueberry extract (approximately 100 bilberries), will be released to increase your excitement with “Drinking Oshikatsu” We support people who want to see more of live performances, theater, sports, and school events! Caffeine-free and non-carbonated for a quick drink
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LIVE master GEKIMI Oshikatsu Energy Drink
On March 4, 2024, Tokiwa Yakuhin Kogyo Co., Ltd. (Headquarters: Minato-ku, Tokyo), a member of the Noevir Group, announced the release of the new energy drink “GEKIMI Oshikatsu” from its new brand “LIVE master” that supports “I want to see things dramatically!” We will be selling “Energy Drink”. ◆Purchase dates vary depending on each store.
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[Oshikatsu] is an activity in which you support your favorite person or character (=Oshikatsu) in various ways and pour your passion into it. Currently, research shows that approximately 40% of women between the ages of 15 and 69 have experienced oshikatsu. Therefore, based on the many voices such as “I want to see Oshi at the concert” and “I want to enjoy it from any seat,” we focused on “seeing Oshi” and created a new energy drink called “GEKIMI.” ” has been developed. Contains blueberry extract (about 100 bilberries). A tangy and stimulating spice x blueberry flavor. Non-caffeinated and
non-carbonated, the shot size makes it quick and easy to drink even during the precious time before an event. In addition, citric acid and vitamins B₁, B2, and B₆ are also included because “we want you to give your best until the end of the event.” Recommended for situations where you don’t want to miss any important moments, such as concerts, theater, watching sports, or your child’s school events. “Any seat can be a sacred seat…” We support the promotion with drinks that reflect this idea.
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LIVE master
GEKIMI Oshikatsu Energy Drink 300 yen (324 yen including tax) [Image 6
LIVE master
GEKIMI Oshikatsu Energy Drink 3 pack 900 yen (972 yen including tax) *The displayed price is the suggested retail price.
[Product information]
●LIVE master GEKIMI Oshikatsu Energy Drink
[Raw material name]
Reduced maltose starch syrup (manufactured in Japan), blueberry extract/citric acid, stabilizer (pectin), fragrance,
Sweeteners (acesulfame K, sucralose), spice extracts, emulsifiers, vitamin B6, vitamin B1, vitamin B2
[Nutritional information per bottle (50mL)]
Energy: 9kcal / Protein: 0g / Fat: 0g / Carbohydrate: 3.3g / Salt equivalent: 0.002g /
Vitamin B1: 2.0mg / Vitamin B2: 1.5mg / Vitamin B6: 2.0mg
[How to enjoy]
Please drink one bottle per day.
[Precautions for intake]
If you experience any abnormalities in your constitution or physical condition after taking this product, please stop taking it and consult your doctor.
Please check the ingredients and do not consume if you are concerned about food allergies.
[Precautions for use]
Please drink immediately after opening. Be careful not to get injured by the cut end of the cap.
It may splash when opened. If it gets on your clothes, it will stain, so please be careful.
Avoid heating, freezing, or subjecting the container to shock as this may damage the container.
As we use natural raw materials, there may be rare cases where the color changes or precipitation occurs.
There is no problem with the quality. Shake well before drinking. [Development story]
In addition to healthcare products such as pharmaceuticals, beverages, and foods such as Nanten Nodoame and Nememukaha, we also produce cosmetics such as skin care and makeup items such as Nameraka Honpo, NOV, and Excel. We also handle
Normally, a product planner is in charge of product development for each department, but a project that cuts across the healthcare and cosmetics departments was launched with the aim of creating products with new ideas and perspectives. Many of our members are designers, promotion staff, and others who are not normally in charge of product development, creating a unique team that begins product development in order to deliver “excitement” to the body and mind of our customers. did.
More than 50 projects were created in this way. As a result of an internal competition, plans for three products were finally started for release. The first new energy drink, “GEKIMI,” was developed based on the actual experiences of employees who are actually working on promoting activities, and also reflecting the voice of “I want a non-caffeinated, non-carbonated energy drink.” We thoroughly thought out “Oshikatsu” and spent about a year developing it, paying particular attention to the dosage form, taste, and design, and making repeated prototypes before finally launching it.
An official account will also be opened on X (formerly Twitter) in preparation for the release on March 4, 2024. This site will also be run by employees who actually engage in “Oshikatsu,” and we will strive to communicate through real posts.
*Source: Onoff survey A survey targeting women aged 15 to 69 to understand the actual state of Oshikatsu and their awareness of Oshikatsu (n=3,170)
Reader inquiries, stores, etc.
Tokiwa Pharmaceutical Industry Co., Ltd.
Customer consultation room 0120-875-710
Planned for drug stores, mass retailers, etc. nationwide