Nile Co., Ltd.
Black Friday sale survey of 1,880 people Awareness of the event: Amazon 86.9%, Rakuten 76.5% High-value purchases tend to be from Rakuten (according to Appliv TOPICS)
Report on Black Friday of 1,880 men and women aged 20-69
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https://mag.app-liv.jp/archive/148099/
Appliv TOPICS, operated by Nile Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Hito Takahashi, hereinafter referred to as Nile), targeted 1,880 men and women aged 20-69 from December 5th to 12th, 2023. We conducted a survey on Black Friday during the 11th day of the month.
■Survey results “Appliv TOPICS” conducted a survey regarding Black Friday targeting 1,880 men and women between the ages of 20 and 69 through an internet survey service.
Awareness of Black Friday sales: Amazon 86.9%, Rakuten Market 76.5%. 43.5% of people who shopped on Black Friday shopped on Amazon and 29.7% on Rakuten Market.
The most popular items purchased on Black Friday are “daily
necessities,” “grocery,” “computers/peripherals,” and “home
appliances.”
“Clothing” and “Furniture/Interior” are more popular on Rakuten Market than on Amazon.
The amount spent on Black Friday is often “5,000 to 9,999 yen” and “10,000 to 19,999” on both Amazon and Rakuten Market.
Amazon outperforms Rakuten Market for spending less than 3,000 yen. Rakuten Market tends to outperform Amazon in the amount range of 40,000 yen or more.
■Awareness of Black Friday: 86.9% for Amazon, 76.5% for Rakuten Market [Image 1
https://mag.app-liv.jp/archive/134542/When is the next Amazon sale? Annual schedule list and things that are cheaper https://mag.app-liv.jp/archive/132115/ Rakuten hometown tax “good things” recommended return gifts 7 people’s real experiences & how to choose https://mag.app-liv .jp/archive/147487/[2024] 22 recommended New Year’s card apps & how to choose Thorough comparison of printing costs, shipping costs, and number of designshttps://mag.app-liv.jp/archive/67473/ ■Survey overview Survey method: Internet survey Survey period: December 5th to December 11th, 2023 Survey contractor: Just System Co., Ltd. Survey target: 20-69 years old Male and female sample size: 1,880 people ◇ Ages 20-29 years: 481 people 30-39 years old: 406 people 40-49 years old: 339 people 50-59 years old: 323 people 60-69 years old: 331 people ◇Gender Male: 946 Female: 934 *This survey result is rounded to any number of decimal places. The total may not add up to 100%.
■About “Appliv TOPICS”
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https://mag.app-liv.jp/ [About Nile Co., Ltd.] Company name: Nile Co., Ltd. Address: JRE Higashigotanda 1-chome Building 7F, 1-24-2 Higashigotanda, Shinagawa-ku, Tokyo Established: January 15, 2007 Representative: President Hito Takahashi Capital: 3,632,826,805 yen (including capital reserves, etc.) Business details: Horizontal DX business, automotive industry DX business URL: https://nyle.co.jp/ [For interviews regarding this matter, etc.] Contact] Nile Co., Ltd. Horizontal DX Business Headquarters Media & Solutions Division (Person in charge: Nakamura) TEL: 03-6409-6805 E-mail: media@app-liv.jp [Terms of use of this data]1 Please clearly indicate the name of “Appliv TOPICS” as the source of the information.
2 Please provide a link to the URL below as the source.
https://mag.app-liv.jp/archive/148099/
3 Processing or alteration of survey result data is not permitted. 4 If we determine that the content is inappropriate, we may revoke permission to reproduce it and request that the publication be discontinued.
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