Fusion Co., Ltd.
“Consumption awareness as seen from a retail store usage survey” asked 1,000 men and women aged 20 and over nationwide
“Consumer awareness based on retail store usage survey” More than 65% of customers who leave a store never use it again. Approximately 30% of customers request the provision of personalized product information.
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Fusion Co., Ltd. (Headquarters: Sapporo, Hokkaido, Representative Director: Takuya Sasaki) provides comprehensive marketing support in the CRM field, and Neo Marketing Co., Ltd. (Location: Shibuya-ku, Tokyo, Representative Director) provides consumer-oriented research and marketing support. : Mitsunobu Hashimoto) conducted a four-day survey from November 10, 2023 (Friday) to November 13, 2023 (Monday), targeting men and women aged 20 and over across the country on the “Consumption Attitudes as Seen from a Survey on Retail Store Usage”. We conducted internet research on the theme.
-Research background-While there have been price increases for various products, purchasing behavior is now returning to pre-coronavirus levels as the coronavirus infection situation subsides. Many consumers may have started using physical stores again, which they had avoided during the coronavirus pandemic. Therefore, this time we focused on “retail stores” such as supermarkets and drugstores, and investigated the actual usage situation.
We dug into the customers from a variety of angles, including whether they have a favorite store, their experience of leaving the store, and the service they expect. Please use this as a resource for your future marketing activities. [Survey overview] Survey method: Conducted a web questionnaire using a survey system operated by Neo Marketing Co., Ltd. Survey target: Number of valid responses from men and women aged 20 to 69 nationwide: 1,000 Survey implementation date: 2023 Friday, November 10, 2023 – Monday, November 13, 2023 *Results (%) are rounded to the second decimal place, so the total of the breakdown may not add up to 100%. *In the case of multiple answers, the total composition ratio exceeds 100% because the percentage is displayed relative to the number of respondents. ◆Main questions and answers for “Consumption awareness as seen from a retail store usage survey”
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 rose to over 60% for women in their 50s and 60s. Flyers and DM are old marketing methods, but depending on strategies such as targeting and creative development, great results can be expected. Finally, we asked which product categories are experiencing price increases.
Product categories that are experiencing price increases (n=1,000) [Image 14<div loading=)
https://neo-m.jp/research-service/netresearch/ ■Please provide credit when quoting or reprinting* When quoting or reprinting this release, please be sure to include credit. -Example- “According to the survey results conducted by Fusion Co., Ltd., which provides comprehensive marketing support in the CRM field, and Neo Marketing, which provides consumer-oriented research and marketing support…” ■ “Neo Marketing” URL: https://neo – inquiries regarding this release, please contact Fusion Co., Ltd. Solution Group 2, Department 3 Marketing Team URL: https://www.fusion.co.jp/contact/[Image 15
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