ulu Consultants Co., Ltd.
[Survey on commitment to lifestyle] 97% answered that being particular about things around them enriches their mind and body. They find things they are particular about through “stores they happen to visit” and “SNS.”
Approximately 75% of respondents find it difficult to find something they are particular about
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Ulu Consultants Co., Ltd. (location: Chuo-ku, Osaka, CEO: Juichi Tsubota), which operates “My Meibutsucho”, is conducting a survey on “commitments in daily life” targeting women who answered that they have things they are particular about around them. We conducted a fact-finding survey.
Live surrounded by things you care about, things you like, and items you love. There are many people who aspire to such a life. However, when it comes to things that we are particular about, there are many different genres, from clothing to daily necessities to electronics. For those who are actually particular about things in their lives, what kind of items are they particular about, and how are they affected by it? Therefore, this time, ulu Consultants Co., Ltd., which operates “My Meihincho” (https://store.meihincho.com/
What specifically are you particular about? Many people answered “clothing/fashion accessories,” “cosmetics,” and “cooking utensils.” [Image 1
'', followed by ``Cosmetics''. (39.2%),” “Cooking utensils (25.9%),” and “Tableware (24.0%).”
It has been shown that many people are particular about clothing, fashion accessories, and daily necessities related to daily meals. ■Please tell us the reason why you are so particular about it.・Because I want to fill the things I wear and familiar things with things I like (20s/Niigata prefecture/Self-employed/freelance)・It allows me to express my originality (40s/Hokkaido/part-time job) - Because it's boring to have the same things as everyone else (50s/Nagasaki prefecture/part-time job) - Because it's fun to be surrounded by the things you like.・I choose things that naturally improve my mood when I use them! Next, when asked, ``Please tell me the criteria for choosing your favorite item (multiple selections allowed)'', the most common answer was ``Comfort (57.6%),'' followed by ``Good quality (55.3%).'' )
, agree (46.4%), disagree (2.3%), and not at all (0.6%) answered that owning something that they are particular about makes their mind and body happy.
When asked, ``How do you feel when you use something that you are particular about? (Multiple selections allowed)'', most respondents answered ``I feel fulfilled (61.8%)'', followed by ``I feel happy and excited''. ``It will increase (55.1%).'' If you are surrounded by things that make you feel fulfilled and happy when you use them, you will be able to spend each day with a cheerful mind.
Approximately 75% of respondents said it was difficult to find something they were particular about.What is the reason?
Next, we asked about the difficulty level of finding something you are particular about.
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 Agree (56.0%) Disagree (23.8%) Not at all (2.3%) It is clear that more than 70% of people feel that it is difficult to find something that matches their preferences. became. ■Why is it difficult to find something that matches your
preferences?・It takes time to find what I want after visiting many stores (30s, Saitama Prefecture, office worker) ・I don't know how to find it (40s, Chiba Prefecture, full-time housewife) ・What really suits me? I think it will take time because you won't know unless you try it (50's / Chiba Prefecture / full-time housewife) - It takes time to do preliminary research and find out how to use it (50's / Tokyo / full-time housewife) There are many products to choose from. Many people seem to find it difficult and time-consuming to find items that match their preferences. We also found that many people feel that they can't really feel whether a product is right for them until they actually try it.
The number one place to buy special items was ``a store I stumbled into'' So, where do you actually buy your favorite things?
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'', followed by ``I found it on SNS (47.6%)''. %)” continued. It seems that many people have had a fateful encounter by chance when they casually entered a store. It also appears that nearly half of people buy things they found on SNS. Finally, when we asked the question, ``If there was an online shopping site that had items that matched your preferences, would you want to use it?'', the responses were as follows. Strongly agree (37.4%) Agree (53.2%) Disagree (8.2%) Not at all (1.2%) More than 90% of respondents answered that they would like to use an online shopping site that suits their preferences.
The things you love enrich your life! On the other hand, it is clear that many people find it difficult to search.
This survey revealed the reality of women who are particular about things in their lives, and revealed that approximately 60% of them place importance on comfort. In addition, quality and design are also important selection criteria, and it has been shown that products that have a well-balanced combination of practicality and design are more likely to be selected. Furthermore, approximately 97% of people answered that the things they are particular about enrich their mind and body. On the other hand, about 50% of people found their favorite item by chance at a store they happened to visit or on SNS, and it is clear that more than 70% of people feel that it is difficult to find the item they are particular about. became. Many people feel that it takes time and effort to choose from among many things the one that matches their preferences. Against this background, it was shown that more than 90% of people felt the need for a site that had items that matched their interests.
Why not try searching for special items that will enrich both your mind and body in “My Masterpiece Book”?
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https://meihincho.com/).concept
We will communicate the charm of carefully selected crafts that have evolved to suit modern life and society.
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“My Masterpiece Book” publishes information and articles about crafts and craft manufacturers from all over the country. In addition to being used as a database of information such as workshops, production areas, and history, the site can also be used as an online store, as some crafts can be purchased from within the site. My Meihincho – Japanese craft media where you can discover new
masterpieces (https://meihincho.com/) My Meihincho Store
(https://store.meihincho.com/)
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In addition to the “traditional crafts” designated by the Minister of Economy, Trade and Industry, the listed workshops and craft manufacturers also include workshops that create products that incorporate techniques and passion that have been passed down over many years. Carefully selected while actually visiting. We introduce a wide range of products, from long-established stores with over 100 years of history to new brands and companies that make use of traditional techniques. At the store, we carefully select items that can only be made in the workshops of craftsmen who strive to create even better products. We hope that you will come across “a
masterpiece that is unique to me” and that it will be an opportunity for you to live with crafts that are a part of your daily life. our thoughts
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Crafts have the charm of giving us the satisfaction of knowing we are using something of good quality, and of making us feel the richness of our lives. In today’s world where efficiency is sought after, it can also help us reaffirm the essential emotion of life. We would like to convey the charm of crafts that enrich our daily lives.
Many craftsmen continue to refine and pass on their skills, develop products that meet the changing needs and needs of the times, and continue to “challenge and evolve” in pursuit of Japan’s unique sense of beauty, where wabi-sabi and elegance coexist. Masu. We felt a “new Japaneseness” in these crafts that continue to take on challenges and evolve. In order to pass on to future generations crafts that are full of Japan’s unique techniques, history, and aesthetic sense, we must spread and develop the “new Japaneseness” of crafts, which continue to challenge and evolve, both domestically and internationally. I aim to go. I also want to create a global craft brand that doesn’t exist yet. We hope that one day, people all over the world will be able to own their own masterpieces made in Japan. For craft manufacturers/companies/associations
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In addition to interviewing, photographing, disseminating, selling, and matching, “Watashi no Meihincho” also provides management support and collaboration. If you have any questions, please contact us via the contact page (https://meihincho.com/contact).
Main things we can support – Labor relations measures as the number of employees increases – Utilization of subsidies when investing in equipment – Negotiations with financial institutions – Product development and production of crafts such as OEM – Introducing craftsmen and manufacturers – Progress support Collaborations, M&A, etc. ■My Meihincho Media Site (https://meihincho.com/)■My Meihincho Store (https://store.meihincho.com/)■”My Meihincho” Instagram: https://www.instagram.com/watashino_meihincho/
■ulu Consultants Co., Ltd.: https://www.ulu-consultants.co.jp/company/