German Tourism Board Sustainable Tourism Article Contest 2023 Secretariat “German Tourism Board Sustainable Tourism Article Contest 2023” winners announced!
Three journalists recognized for their work promoting sustainable tourism experiences in Germany
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The German Tourism Board Japan Bureau (Bureau Director: Akira Nishiyama) has announced the winners of the “German Tourism Board Sustainable Tourism Article Contest 2023”. This contest is open to outstanding articles published in the media on the theme of
“sustainable tourism,” which is gaining increasing interest around the world following the global outbreak of the new coronavirus. , organized by the German Tourism Board on the theme of sustainable tourism.
This contest has three categories: “Jury Award,” “German Tourism Board Award,” and “Achievement Award.” The Jury Prize went to Makoto Okajima for her work “Deutsche Bahn promotes the use of ‘rail bicycle'”, which was published in the online media “ELEMINIST”, and the German Tourist Board Prize went to: The award was given to Mizuho Ota, who wrote “A ‘Green & Clean’ Trip to Germany: Essen, the Industrial Capital Resurrected from Pollution,” published in Asahi Shimbun Digital’s &Travel. The Distinguished Service Award will be presented to Noriko Spitznagel, a journalist who publishes a variety of articles related to the promotion of tourism in Germany.
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About the German Tourism Board Sustainable Tourism Article Contest 2023 As a pioneer in the world, Germany is actively promoting the spread of sustainable tourism as a nation, along with responding to renewable energy in anticipation of the arrival of a carbon-neutral era. is. Therefore, with the aim of widely educating people about sustainable tourism that can be experienced in Germany, the German Tourist Board has decided to award articles that widely promote the appeal of sustainable tourism in Germany through various media. “Article Contest 2023” was held. Commenting on the reason for selecting the award-winning works this time, judge Minako Okada, professor at Otemon Gakuin University, Faculty of Regional Planning, Department of Regional Planning, said, “Despite this being the first time this contest has been held to convey the appeal of sustainable tourism, we have received many nominations from both self-nominations and others. We received a large number of applications.The articles delved into the latest information related to sustainable tourism as well as previously unknown content, and ensured that sustainability practices in German community development and tourism are being implemented. We found that the articles are becoming more and more popular.All the articles were very attractive and it was a difficult judging process, but this time, the three judges judged on (1) accuracy, (2) objectivity, and (3) structure. We discussed and evaluated the results from five perspectives: (4) originality, and (5) degree of empathy.These articles inspired people from Japan to travel to Germany, especially those with a strong interest in sustainability. We look forward to further growth and further development of sustainable tourism in Germany.” In addition, Akira Nishiyama, Asia regional director and Japan bureau chief of the German Tourism Board, who was the organizer and a judge of the contest, said, “People tend to focus on the importance of environmental aspects, centering on CO2 reduction, but sustainable tourism There are economic aspects such as the shift from concentration to regional decentralization, and social issues such as mutual understanding between different cultures, a peaceful world, and equal opportunities for tourism to the socially disadvantaged as conflicts between regions become more serious in the world. According to the German Tourist Board, 64 different German towns and villages are being sold as accommodation locations in Japan’s major travel agency package tours for the 2023 summer season, including Munich and Frankfurt. The fact that Japanese travel agencies are offering tours not only to big cities, but also to tourist destinations in sparsely populated rural areas is not a sign of a growing awareness of sustainability, but rather that Japanese travelers have traditionally dispersed to rural areas when traveling to Germany. By enjoying traditional travel, they have inevitably supported Germany’s rural economy and unconsciously contributed to sustainable tourism.Furthermore, German tourism officials say that Japanese travelers are highly interested in German culture. I have heard many people say they want to welcome people, and I think Japanese people are doing a good job in terms of cross-cultural exchange and mutual understanding.Traveling is fun and exciting, which makes people want to go.In the future, we will continue to improve the environment. In order to increase our contribution, we will continue to carry out projects like this contest to raise awareness of sustainable tourism among Japanese travelers, and to introduce tourist attractions in Germany that people would want to visit while being environmentally friendly. I would like to focus on providing the following.” Winner
■-Jury Award – Makoto Okajima Gets special benefits when riding a bicycle Deutsche Bahn promotes the use of “train bicycle” ELEMINIST https://eleminist.com/article/2673
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https://www.asahi.com/and/article/20230524/423791297/[Image 3
https://www.newsweekjapan.jp/worldvoice/spnoriko/2023/04/itb.phphttps://news.yahoo.co.jp/expert/articles/bf7c389cd8bdba9b1dc543263e6eb86bdf8204a6https://www.newsweekjapan.jp/worldvoice/spnoriko/2023/06/1-3.phphttps://news.yahoo.co.jp /expert/articles/8405de7b2f37910f0be5d831c045174e41d89244
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 based on market research and evidence conducted with clear objectives - Strengthening collaboration and information sharing with a focus on small and medium-sized enterprises that play a central role in the German inbound industry - Improving the brand image and strengthening the brand strength of Germany, the country of tourism Priority theme: Digitalization and sustainability The German Tourist Board (DZT) is committed to promoting forward-looking tourism in line with the goals of the German government. . Among these, the focus is on
digitalization and sustainability. For more sustainable and
competitive incoming tourism, a three-pronged strategy begins with external knowledge sharing, which is then supported by supporting sustainability initiatives within the organization. There is. DZT positions Germany as a tourist destination on the international tourism market as a friendly and sustainable tourism destination. DZT is a pioneer in the practical application of new technologies (VR virtual reality, AR augmented reality, MR mixed reality) that make full use of AI artificial intelligence such as chatbots and
interactive interfaces. DZT is implementing an open data/knowledge graph project for the German tourism economy in order to provide tourism services and offers in a visible and easy-to-understand manner with an AI-assisted marketing platform. DZT conducts marketing activities through overseas bureaus in 25 locations around the world, including Tokyo, and the headquarters located in Frankfurt oversees these overseas bureaus. For inquiries regarding this matter, please contact the German Tourist Board Sustainable Tourism Article Contest 2023 Secretariat (inside the Aviation Newspaper Co., Ltd.) 4th floor, Hillcrest 373, 1-7-8 Motoakasaka, Minato-ku, Tokyo 107-0051 TEL: 03-3796-6646 FAX: 03-3796-6645mailto:dzt@jwing.net For image materials, please indicate each credit before using.
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