Kurumeshi Co., Ltd.
“Evolved rice balls” will dominate corporate deliveries in 2023! Number of searches increased by 180%, demand for corporate social gatherings and filming locations increased
……
Kurumeshi Bento, one of Japan’s largest corporate delivery services (operated by Kurumeshi Co., Ltd., head office: Shibuya-ku, Tokyo, CEO: Satoshi Ishikawa), uses search keywords on the site in 2023 and product data for over 18,000 items. As a result of our analysis, we would like to inform you that the most popular bento genre this year was “onigiri”.
[Image 1
In 2023, the number of keyword searches for “Onigiri” in “Kurumeshi Bento” has increased by 180%*1 compared to 2022, and the number of orders in the “Onigiri” genre has increased significantly by approximately 150%*2. Additionally, in proportion to the increase in demand, the number of stores that sell “onigiri” has increased rapidly, and compared to 2022, the number of stores has increased by approximately 1.5 times. In the annual ranking of “Kurumeshi bento”, Onigily’s “Omakase Onigiri BOX”
(https://www.kurumesi-bentou.com/onigily/omakase/), which newly opened in 2023, was ranked as the best choice for corporate “social gatherings”. It has made great strides, ranking in the top 10 in two usage scenarios: “Location/shooting”.
The trend in onigiri bento is “evolutionary onigiri”
Onigiri are popular as snacks, but in 2023, “evolutionary onigiri” that are a bit different from the past will emerge, with ingenuity in appearance, taste, and ingredients. Onigiri with outstanding impact, such as “Tose Onigiri” where ingredients are placed on top of rice, “Inari Hybrid Onigiri” which is combined with Inari sushi, and “Gochiso Spam Onigiri” which is a further arrangement of Spam Onigiri which originated in Hawaii. Bento boxes were introduced one after another and received high praise from users. In addition, rice ball bento used to have a simple composition such as “onigiri fried chicken”, but with the advent of “evolutionary onigiri”, the onigiri itself has started to play the role of half a side dish, while keeping the price down. We believe that the level of satisfaction as a lunch box has improved, and this has contributed to the popularity of the genre as a whole. In recent years, with the spread of new food cultures such as vegan and gluten-free, and the return of guests from overseas, we can see that companies are now demanding more diversity in their meals. Against this background, I believe that “onigiri” is highly regarded because it can be made flexibly by changing the ingredients, etc., and people of various eating styles can enjoy a delicious meal together. Masu.
[Image 2
*1: Comparison of October 1st to October 31st, 2022 and October 1st to October 31st, 2023
*2: Comparison of January 1st to November 30th, 2022 and January 1st to November 30th, 2023
Popular “evolutionary rice ball” bento in 2023
-Marukoro Onigiri-
Karina | Snack cup of round rice ball and chicken ham colorful salad 500 yen (tax included)
https://www.kurumesi-bentou.com/carina/marukoro_torihamu/
[Image 3
-Feast Spam Onigiri-
Spams Good｜20 Omakase Spam Musubi 10,340 yen (tax included)
https://www.kurumesi-bentou.com/spamsgoodvibes/spam_10/
[Image 4
-Intestinal activity rice ball-
Veige | [Beautiful intestine fermented kimchi soup and rice ball] Plain x salmon 860 yen (tax included)
https://www.kurumesi-bentou.com/veige/kimuchi_sake/
[Image 5
-Maki Onigiri-
Onigiri | Meat-wrapped rice ball 428 yen (tax included)
https://www.kurumesi-bentou.com/onigily/nikumaki_onigiri/
[Image 6
-Inari hybrid rice ball-
Colorful Inari Nijinari | Obanzai bento with 4 types of colorful inari and fried chicken 1,080 yen (tax included)
https://www.kurumesi-bentou.com/nijinari/inari4syu_obanzai/
[Image 7
-Rice onigiri-
Seasonal Yamagawa｜Rice ball wrapped 600 yen (tax included)
https://www.kurumesi-bentou.com/yamakawa/onigiri_okaka/
[Image 8
What is “Kurumeshi Bento”?
Kurumesi Bentou (https://www.kurumesi-bentou.com/) offers home delivery bento boxes that meet a wide range of needs in business settings, from large events such as location shoots and exhibitions to board meetings and lunch meetings. Japan’s largest corporate food delivery service that allows you to search and order. We list 18,000 types of home-delivered lunch boxes from approximately 800 stores, and you can search for and order lunch boxes from a variety of genres, stores, and prices according to your needs and budget.
[Kurumeshi Co., Ltd. Company Profile]
Address: 7F Fontis Building, 2-23-12 Dogenzaka, Shibuya-ku, Tokyo 150-0043 Representative: Representative Director Satoshi Ishikawa
Website: https://www.kurumeshi.co.jp/
Business overview: Food delivery business for corporations
“Kurumesi bento” (https://www.kurumesi-bentou.com/)
“Chef Colle” (https://www.chef-colle.com/)
“Hitohaco” (https://hitohaco.com/)
Capital: 79,245,750 yen
Date of establishment: August 26, 2010