iKala Japan Co., Ltd.
iKala releases the latest 2023 research report on “Characteristics of Taiwanese visitors to Japan seen through SNS”
Announcing the top 10 Taiwanese influencers who are influential on popular Japanese tourist spots and inbound tourists on Taiwanese SNS ……
iKala Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, hereinafter referred to as “iKala”), which provides an influencer marketing platform using AI analysis, has recently announced that it will use “KOL Radar” to We have published a research report on the
characteristics of Taiwanese visiting Japan as seen through Taiwanese SNS. The report also introduces effective inbound measures using Taiwanese influencers.
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KOL Radar used its unique keyword crawling technology to collect SNS posts by Taiwanese influencers that mentioned Japanese place names, tourist destinations, and seasonal words between January 2022 and September 2023. From this data, we independently calculate and quantify the influence of each keyword on Taiwanese SNS based on the number of times a post is viewed, viewed, commented, liked, shared, etc.
-Main findings-
●After the Japanese government resumed accepting individual travelers in October 2022, the number of posts by Taiwanese influencers about tourism in Japan increased rapidly.
●Japanese tourist destinations that are highly influential on Taiwanese SNS are mostly Kansai, with Namba, Umeda, Arashiyama, Shinsaibashi, and Dotonbori ranking high on YouTube, and all of the top keywords on Instagram are standard tourist spots in Kanto and Kansai. have become. On Facebook, many place names and tourist destinations from Tohoku and Hokkaido ranked high.
●The most influential Japanese season-related word on Taiwanese SNS is )
![](https://prtimes.jp/i/110194/16/resize/d110194-16-37eb520e20f7e0f51c90-1.png&s3=110194-16-4a6380b30c01c0716c5bbf79311a4537-699x451.png ]
■Japanese tourist destinations with high influence on Taiwanese SNS We compared Japanese tourist destinations that are highly influential on Taiwanese SNS: Facebook, Instagram, and YouTube.
On Facebook, many place names and tourist spots in Tohoku and Hokkaido rank high. In Taiwan, there is a tendency to use Facebook like a blog, and since Facebook allows detailed information such as routes to be shared, it is thought to be used to introduce core spots.
All of the keywords that ranked high on Instagram became standard tourist spots in Kanto and Kansai. After Mt. Fuji and Disneyland, Lake Kawaguchi has the highest influence on posts, which can be said to be a result of the characteristics of Instagram, which emphasizes )
![](https://re-how.net/wp-content/uploads/2023/12/d110194-16-2701539805506deb92b0-1.pngs3110194-16-2469fb8f884fb5e717544b2fdf81dc21-3572x867.png)
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that’s all
About iKala
iKala is a global company providing AI transformation solutions. With a mission of “AI empowerment,” we help companies achieve business transformation, accelerate growth, and create new business models with AI at the core.
iKala provides AI-driven cloud services and marketing technologies that help companies optimize operational efficiency and enhance customer communications, and currently serves many leading companies, including more than 1,000 companies and Fortune 500 companies. We provide services. With customer centricity in mind, iKala is committed to creating more value for customers by continuously improving service quality and investing in innovative research and development. In Japan, we are developing our business centered on “KOL Radar,” which is included in “iKala MarTech.” “KOL Radar” is an influencer marketing platform that utilizes unique AI technology and big data and boasts the largest implementation track record in Taiwan. The influencer data we hold covers Facebook, YouTube, Instagram, TikTok, and X (formerly Twitter) and spans seven countries and regions: Taiwan, Japan, Malaysia, Thailand, Vietnam, Singapore, and Hong Kong. 【Company Profile】
■Company name: Taiwan Head office: iKala Interactive Media Inc. Japan branch: iKala Japan Inc.
■Established: Taiwan Headquarters: May 2011
Japan branch office: September 2021
■Address: Taiwan Headquarters: 10F, No. 41, Dongxing Road, Xinyi District, Taipei City, Taiwan 110
Japan branch office: 6-12-18 Jingumae, Shibuya-ku, Tokyo 150-0001 WeWork Iceberg ■Representative: Co-founder and CEO Sega Cheng (Sega Cheng)
Japan Branch: Country Manager Takashi Tsuchiya
■Business details: Development, sales, maintenance, etc. of AI cloud and AI influencer marketing technology
For more information, please visit iKala.
*All product and company names are trademarks or registered trademarks of their respective owners.
General inquiries
iKala Japan Co., Ltd.
Wang E-mail: ethan.wang@ikala.ai
More details about this release:
https://prtimes.jp/main/html/rd/p/000000016.000110194.html
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