Loggraph Co., Ltd.
“Call Data Bank” (Lograph Co., Ltd.) concludes a business partnership with the advertising operation automation tool “Shirofune” (Shirofune Co., Ltd.)
Collaboration begins with in-house operational support using advertising automation tools + call tracking system
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Achieving more efficient advertising operations by linking functions with the No. 1 used advertising operation automation tool in Japan. [Image
Call Data Bank (hereinafter referred to as “Call Data Bank”) is a call tracking system developed and sold by Loggraph Co., Ltd.
(Headquarters: Shinjuku-ku, Tokyo, Representative Director: Katsuyuki Fujimoto, hereinafter referred to as “Lograph”), which develops and sells call tracking systems. Bank) has entered into a business partnership with Shirofune, an advertising operation automation tool provided by Shirofune Co., Ltd. We have started working together to provide in-house operational support using advertising automation tools and call tracking systems. Through this partnership, we are now able to more efficiently manage advertising operations while accurately understanding incoming call data from advertising. ■What we achieved through this business partnership
“Call Data Bank”, which appropriately measures the results of telephone inquiries and orders, not only understands which keywords in distributed web advertisements lead to telephone CV, but also directly transmits the telephone CV data to the media. can be linked to each user. Through this business partnership with “Shirofune,” we will be able to accurately monitor the number of incoming calls and provide support for Google, Yahoo!, Facebook (Instagram ), Microsoft, Twitter, and LINE, what kind of creative should be distributed to which users and in which segments to achieve the optimal effect? It is now possible to automatically optimize advertisements using a program that covers a huge number of patterns, and it has become possible to run the effectiveness improvement cycle more efficiently. In addition, “Shirofune” supports a wide range of system integrations, such as linking with AdEbis and Adjust, as well as various MA/CRM tools and company-developed tools. If the value of the inquiry (sales generated from the inquiry) cannot be linked to the medium, it is difficult to automatically optimize advertising based on the value of conversion.” This problem can now be solved by incorporating automatic optimization logic.
In addition to measuring your company’s valuable telephone CV data and how to use it afterwards, we are capable of in-house operation and reporting, and have advanced skills in web advertising distribution to bring advertising operations in-house. If you are worried about securing a loan, it can be a way to find a solution.
■About the call tracking system “Call Data Bank”
Call Data Bank allows you to treat results such as telephone inquiries and orders in the same way as web conversions. Since multiple phone numbers can be linked and analyzed with web data, it is an essential function for appropriately measuring advertising results in industries where there are many telephone inquiries and orders.
Furthermore, compared to other call tracking systems, it has excellent integration with major web advertising and analytics, allowing you to centrally analyze data from a variety of measurement targets just by installing it. (Patent No. 7343299)
Additionally, even if your company does not have a PBX (Private Branch Exchange, telephone exchange), you can use CTI and CRM data to analyze actions caused by calls to measurement phone numbers. With Call Data Bank, you can immediately implement call tracking without requiring any new capital investment.
■Four features of advertising operation automation tool “Shirofune” (https://shirofune.com/)
“Shirofune” is a cloud tool that can automate advertising operations and improve advertising results. It is used by many companies, from major advertising agencies to small and medium-sized agencies, and is the only Yahoo! Advertising API certified partner tool in Japan and overseas.
・Significantly reduce man-hours for advertising operations
By automating everything from initial settings to budget
management/bid optimization, operational improvements, visualization of advertising effectiveness, and report creation/analysis, you can significantly reduce monthly work hours. It is also ideal if you are unable to optimize your advertising operations due to a lack of manpower, or if you want to reduce the effort involved in operations due to concurrent work.
・Total automation from distribution settings to improvements for major advertising media
It automates not only actual advertising operations but also budget adjustments and report creation, so there is no need for the troublesome work of going back and forth between multiple advertising media. In addition, you can edit parts where business-specific knowledge is useful, such as creating banners and selecting keywords, making it possible to automate and prevent standardization with other companies.
・Systematize the know-how that allows even inexperienced people to achieve results with advertising
We continue to improve the program, which covers a huge number of patterns, on a daily basis, so even inexperienced users can easily operate advertisements as if they were run by a professional. ・Various plans tailored to your needs
We offer a variety of implementation plans, including plans that include implementation support from a designated person in charge, and plans that support the launch of an in-house operational system in collaboration with Persol P&T.
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