Geofra Co., Ltd.
Geofra will start trial provision of the industry’s first capsule toy-linked mobile point app “Prally” from December 13th
~In collaboration with Fukuoka Jisho Group, we will conduct a demonstration experiment to create a flow of people at Canal City Hakata~
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Geofra Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director, President Executive Officer and CEO Yuichi Ozaki,
hereinafter referred to as Geofra), whose mission is to “revitalize the local economy by creating a flow of people,” will be announced on December 13, 2023. On Sunday (Wednesday), we will begin trial provision of the industry’s first (according to our research: November 2023) mobile point app “Purary” linked to capsule toys (Purapon). [Image 1
Official site:
https://www.prally.com/
About demonstration experiment in collaboration with Fukuoka Jisho Group [Image 2
Photo: Exchange points earned at Prarally for plastic toys (capsule toys) [Image 3
Photo: Hold up the app’s 2D barcode to exchange for a plasticon (capsule toy) ・Purpose: The purpose is to realize and pursue the creation and control of the flow of people using the OMO entertainment app “Prally”. We will conduct demonstration experiments to create a system that makes people want to visit a specific facility, attract customers, and encourage them to visit nearby areas.
・Period: December 4, 2023 (Monday) to December 17, 2023 (Sunday) ・Location: Canal City Hakata (3 locations: Sun Plaza Stage on the 1st basement floor, Ramen Stadium entrance on the 5th floor of Center Walk, and station side entrance on the 2nd floor of North Building) ・Experiment content: User behavior analysis using Praly
FJ Entertainment Works Co., Ltd. Canal City Hakata Division Comments “Canal City Hakata, operated by the Fukuoka Jisho Group, has been visited by a wide variety of customers from Japan and abroad since its opening in 1996.We are working with Geofra to conduct a demonstration experiment using Prallee, which has created a new flow of people such as Okinatsu. We look forward to the creation of
Comment from Toshiki Inukai, Director, Executive Vice President and COO, Geofra Co., Ltd.
“We are very pleased to have started trial operation of our main service, “Purary.” “Purary” aims to be an OMO entertainment service that creates an unprecedented flow of people by combining everyday and extraordinary movements, online and offline, and the diversifying “likes” of people. As a starting point, with the cooperation of Fukuoka Estate, we have launched a capsule toy called “Purapon” in conjunction with Pralee, and have held an event touring Fukuoka. In the future, we will not only revitalize Fukuoka Prefecture, but also provide OMO entertainment using Prali throughout Japan. Please continue to pay attention to “Purary”, a new platform for activating the flow of people. ”
Company Profile
Company name: Geofra Co., Ltd.
Representative name: Representative Director, President Executive Officer and CEO Yuichi Ozaki
Head Office: Marunouchi Park Building, 2-6-1 Marunouchi, Chiyoda-ku, Tokyo Business: Planning and development of products that revitalize the flow of people in physical spaces, projects related to regional revitalization
HP: https://corp.geofla.com/