Relic
[Seminar to be held on December 18th] “Product-type business development from research seeds, unraveling the case studies of the Suntory Group – The line between success and failure” will be held. Explaining product-out type business development using examples from the Suntory Group
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Relic Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and CEO: Takaro Kitajima; hereinafter referred to as “Relic”), a business co-creation company that supports the development of new businesses and the creation of innovation in Japanese companies, announced that it will be officially announced on Monday, December 18, 2023. ) The seminar “Product-type business development from research seeds – The line between success and failure” will be held at Tokyo Midtown Yaesu from 18:30.
This seminar focuses on product-out business development that creates innovative products, focusing on future needs and technological evolution rather than market demands. In the first half, we learned about the product-out business development approach through case studies from Suntory Group’s Suntory Global Innovation Center Ltd., Relic, and wee Ltd., and in the second half, we learned about the product-out business development approach through case studies from the Suntory Group. Explore the keys to success.
This seminar is recommended for those working on product-out type business development, those aiming for early commercialization in research areas, and those in business planning who have a medium-term management plan mission for their company.
[Image 1
■Program
・Opening & company case studies
1) Suntory Global Innovation Center Ltd.: Business development initiatives for research seeds
2) Relic Co., Ltd.: Initiatives to generate ideas using Throttle 3) wee Co., Ltd.: 7 steps of product-out business development ・Crosstalk session by three companies
“Product-type business development from research seeds, explained from the case study of the Suntory Group”
・Network meeting (free time/business card exchange)
■Speaker profile
Mr. Yuichi Suzuki
Suntory Global Innovation Center Ltd.
Research Promotion Department Senior Researcher (Open Innovation) [Image 2
Assigned to a beer factory as an equipment engineer. After that, he will be responsible for planning and promoting production planning and research strategies.
Currently, he concurrently serves in the Business Development Department and Research Planning Department, and is responsible for formulating and promoting new business development strategies and leading technology development projects.
・Musashino Beer Factory ・Kyoto Beer Factory
(Equipment introduction/improvement project at beer factory) ・Suntory Holdings Production Planning Department
(Technology strategy, technology human resources strategy, promotion of company-wide improvement activities)
・Suntory Global Innovation Center Business Development Department (Research strategy, research portfolio, theme creation management) ・Suntory Holdings Corporate Planning Department / Research Planning Department / Business Development Department / Research Planning Department
(Management strategy, open innovation, R&D project promotion) Mr. Seiichi Takeuchi
Wee Co., Ltd. Representative Director
Visiting Professor, Information Management Innovation Professional University [Image 3
After working as a creative director and general manager at Recruit Communications (currently Recruit), he established wee, a business production company specializing in new business creation, on April 1, 2020.
We are developing two businesses: incubation with cognitive behavioral design as the core technology, and service lab that takes ideas from n = 1. Has business/service development experience of over 30 projects. Healthcare and real estate are our areas of expertise.
Shotara Tanaka
Relic Co., Ltd. Nagoya Office Branch Manager | Throttle Product Manager [Image 4
https://relic.co.jp/services/throttle/Service introduction video: https://www.youtube.com/watch?v=e5THnInjmTo Download usage examples: https://relic.co.jp/services/throttle/wpdl/ (*Comparison of the number of companies that have introduced new business development support tools in Japan, according to our research in February 2023)
■About Relic
Company name: Relic Co., Ltd.
Representative: Takao Kitajima, Representative Director and CEO Head office location: 8F Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo
Established: August 2015
Business content: Incubation tech business, business production/new business development support business, open innovation business Corporate site: https://relic.co.jp
Business details: https://relic.co.jp/services/
Relic is a “business co-creation company” that supports Japanese companies in new business development and innovation creation. The “Incubation Tech Business” provides a SaaS platform specializing in new business development that is unique in the world, and the “Business Production/New Business Development Support Business” provides comprehensive and integrated support for the creation of new businesses and innovation. We have been integrally developing three pillars of business: the “Open Innovation Business,” which co-creates innovation through investments in startup companies and joint ventures/JVs with large companies. Throughout the eight years since our founding, we have been involved in the development of over 20,000 new businesses in 4,000 companies, and we have unique value and significance in the field of co-creation and support for new businesses and innovation, as well as being among the top in the industry. We are a leading company that has achieved scale and growth. -For inquiries regarding this release-
Relic Co., Ltd. Person in charge: Tanaka
TEL: 03-6455-0735 / FAX: 03-6869-9452
E-MAIL：info@relic.co.jp