pixiv Co., Ltd.
The 2023 annual grand prize of “100 Internet Buzzwords” has been decided as “[Oshinoko]”! The Niconico Award based on the user survey was “You Are the Perfect Ultimate Getter”, and the pixiv Award for the most submitted works was “Blue Rock”.
The winner of the Internet New Word Award that created a buzz on the Internet is “Satsuma Hogwarts.”
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Pixiv Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Shingo Kunieda) and Dwango Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director and President: Tsuyoshi Natsuno) announced on Wednesday, December 13th, “Internet Buzzwords” We are pleased to announce that the 2023 Annual Grand Prize 2023 Award Ceremony will be held for “100” and that “[Oshinoko]” has been selected as the annual grand prize winner.
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Group photo
Following the grand prize for “Oshi no Ko”, 2nd place was chosen for “You are the Perfect Ultimate Getter”, and 3rd place was chosen for “Osama Sentai King Auger”.
“100 Internet Buzzwords”, which started in 2018 and was held for the 6th time this year, is based on the difference in the number of accesses to each word page of “Pixiv Encyclopedia” and “Niconico Encyclopedia” compared to last year. Nominated the 100 most popular words. At the awards ceremony on Wednesday, December 13th, in addition to the ranking of all 100 words and the annual grand prize, we announced the winning words of the pixiv award, Niconico award, and the newly established online new word award from this year.
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“Oshi no Ko”, which was selected for the annual grand prize, is a manga work currently being serialized in “Weekly Young Jump” by Aka Akasaka and Mengo Yokoyari. The work, which has a cumulative circulation of over 15 million books, will begin anime broadcasting in April 2023, and was ranked number one in the world trend on X (formerly Twitter) when the first episode was broadcast. Derivative creations are also gaining momentum, and many videos have been posted, such as “I tried singing” the theme song “Idol”, which was a big hit, and which YOASOBI was in charge of, and “I tried dancing” from the choreography video on the official TikTok anime account. . [Image 4
Annual Grand Prize “[Oshinoko]” Mr. Genki Negishi (Shueisha Co., Ltd. Rights Division Rights Planning Division)
“You are the perfect, ultimate getter” ranked second. The chorus part of “Idol”, the theme song for “Oshi no Ko”, “Ultimate Idol”, and the chorus part of “STORM”, the theme song for the OVA “Shin Getter Robo vs. Neo Getter Robo” released in 2000, “Jake Getter”. The similarity of the melody became a hot topic, and the words combined with the lyrics became trending on SNS, proving that “Oshi no Ko” had a wide influence on the internet world in 2023. I am.
In third place is the title of the 47th work in the Super Sentai series, “Osama Sentai King Auger”. This work, which uses insects and kings as motifs, is a fantasy-filled story in which five people, each of whom reigns as the king of a country, work together to confront the threat of enemies. In addition to the appearance of the first purple initial member warrior in the Super Sentai series, it has become a hot topic because it incorporates innovations throughout, such as video production that makes extensive use of CG, while maintaining the classic style.
The pixiv award goes to “Blue Rock” and the Niconico award goes to “You are the Perfect Ultimate Getter”
“Blue Rock” was selected for the pixiv award, which is given to tags (words) that have been posted more on pixiv than last year. “Blue Rock” is a soccer manga serialized in Weekly Shonen Magazine by Muneyuki Kinjo (original story) and Yusuke Nomura (illustration), in which the one striker who will lead Japan to the World Cup victory is selected from among 300 youth forwards. This is a story in which the main character, Kiyoshiichi, takes on the challenge of the “Blue Rock (Blue Prison) Project.” A video imitating the divine technique from the work became a hot topic on social media, and the fact that the TV anime will be broadcast from October 2022 and the soccer World Cup will be held at the same time also generated excitement.
In addition, the Niconico Award, which is chosen through a survey conducted by Niconico users, was awarded to “You Are the Perfect and Ultimate Getter” following the overall 2nd place ranking.
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“Satsuma Hogwarts” was selected for the “Internet New Word Award”, which is selected by the 100 Internet Buzzwords Committee (Pixiv Dwango), which selects words that are newly created on the Internet and have become particularly popular. “Satsuma Hogwarts” is an internet meme that suddenly appeared as the game “Hogwarts Legacy”, which was released in February 2023, was gaining attention. Mr. Maguro Matsunaga, who is the originator of the game, coined the term “Satsuma Hogwarts” by combining the play style of “Hogwarts Legacy” with the image of the former Satsuma clan warriors. Various delusional stories were developed on SNS based on this word, which is only a fictional concept, and the numerous posts filled with powerful words spread in an instant, creating a chaotic movement unique to internet culture. “100 Internet Buzzwords” 2023 Ranking List
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Winner’s comment
Grand Prize: “[Oshi no Ko]”
-Mr. Akasaka Aka-
I would like to thank you for awarding the Internet Buzzword Award to the work “Oshi no Ko” and to the characters. Up until now, I had been allowed to create works under my own name, such as “Kaguya-sama: Love Is War”, but this time I had many close discussions with Mengo Yokoyari, and created the works under the names of Aka Akasaka and Mengo Yokoyari. I wrote a piece called “[Oshi no Ko]”. Mr. Mengo is an artist who is able to create drawings that captivate many people, both male and female, and has a sense of balance that allows him to understand and consider diversity. First of all, I would like to thank Professor Mengo. Then, after being made into a wonderful anime, it reached so many people that it became a buzzword. When I started serializing it, I could never have imagined that it would be popular with small children. There is no greater honor than if the work we have created leaves such an impression and memory on people and becomes a page of the times. thank you very much.
-Yokoyari Mengo Sensei-
When you receive a clear award like this, it seems like it’s really “popular”! I’m grateful because it makes me feel a little more grounded. I’m very honored. At the same time, he is quite clear that he is not the type of creator who can create works that can become major content or character businesses. I was determined to continue my activities with the mindset of “If only I could create something.” Aka-sensei, who has the talent to create super-major entertainment content, reached out to us and brought us to this stage. Since I decided to aim for that place, I thought I was prepared many times over, but it feels a little strange because I wasn’t aiming straight for just this place. I don’t feel it. Thank you for giving me this precious opportunity to get even a little closer to the reality. The scenery on the stage was so amazing that I never expected it to be. Niconico Award 2nd place: “You are the perfect and ultimate getter” / Gerbera Zwiebel
Thank you very much for selecting “You are the perfect and ultimate getter” in the “100 Internet Buzzwords”. As I unexpectedly came in second place, I feel like “Reiwa is here!” I feel that I was able to receive this award because of all the people who supported me. Also, I’m really happy that many people have taken this opportunity to learn about Getter Robo and watch it. Once again, thank you very much for all your support!
Net New Word Award 6th place: “Satsuma Hogwarts” / Mr. Matsunaga Maguro Hello, this is Matsunaga Tuna. This time, Satsuma Hogwarts has been nominated for the Internet Buzzword Award. To be honest, at first I didn’t imagine that the story would expand to this point, and I was like, “Huh?” Why were we talking about the Satsuma gangster among our friends…? I couldn’t hide my confusion. However, it has now become a well-established internet meme, and has become a concept that has caused many people’s stomachs to collapse. At the time, it was a huge hit on X (formerly Twitter), but I never expected it to rank in 6th place and even win the “Net New Word Award.” From now on, it will continue to resonate in people’s hearts as a Goran Satsuma meme. Thank you very much for your time today.
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Net New Word Award “Satsuma Hogwarts” Mr. Maguro Matsunaga
3rd place: “Osama Sentai King Auger” / TV Asahi & Toei Producer Team I am very honored that “Osama Sentai King Auger,” which is broadcast every Sunday at 9:30 a.m., is ranked 3rd in the annual ranking of “Internet Buzzwords 100 2023.” In order to stand out as much as possible given that it is broadcast every Sunday at 9:30 a.m., I chose a title with the word “King” layered on top of it. I think that’s what captured everyone’s hearts and resulted in lots of tweets about it online. This is all thanks to all the fans who support the Super Sentai series, which is broadcast every Sunday at 9:30 am. Like a king, I want to work hard enough to take first place this time. Thank you for your continued support every Sunday at 9:30am. I will become the internet buzzword king!
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3rd place “Osama Sentai King Auger” TV Asahi & Toei Producer Team 10th place: “Blue Archive” / Yostar Co., Ltd. President and
Representative Director Lee Hengda
We would like to thank you for ranking “Blue Archive” and “Mika Seien” highly in the “100 Internet Buzzwords 2023” as words related to the smartphone game app “Blue Archive” operated by our company Yostar. This work is a title that was launched in February 2021 with the development company Nexon Games, and will celebrate its 3rd
anniversary in just over a month. We are very happy that such works will be talked about widely in 2023. This time, I heard that many related words other than “Blue Archive” and “Mika Seien” made it into the list of 100 words, and I feel that we are receiving a lot of feedback in a variety of ways. We will continue to work together with Nexon Games and our partners to provide content that is loved and talked about by everyone even after 2024, so you can continue to enjoy Blue Archive. I’m happy.
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https://live.nicovideo.jp/watch/lv343345965Performers: MC: Katsuyuki Konishi (voice actor), Haruka Mori (freelance announcer)
◇ [Oshi-no-ko]: Shueisha representative
◇You are the perfect and ultimate getter: Gerbera Zwiebel (video submitter) ◇Blue Archive: Yostar Co., Ltd. Representative Director and President Mr. Lee Hengda
◇Satsuma Hogwarts: Mr. Matsunaga Maguro
◇Osama Sentai King Auger: TV Asahi & Toei Producer Team (5 people) “Internet Buzzwords 100” special site:
https://site.nicovideo.jp/nettrend100/2023/
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https://dic.pixiv.net/This is an encyclopedia where everyone creates explanations about all kinds of words, phenomena, cultures, and works, from anime, manga, games to design and art. Anyone can freely edit the article, including explanations of pixiv tags and related illustrations. ■What is Nico Nico Encyclopedia? https://dic.nicovideo.jp/
This is a dictionary/encyclopedia site that explains the definitions, meanings, and origins of all kinds of words, including game terms, anime character names, and popular words on the internet. In addition to looking up the meanings of words, you can also edit articles and discuss the original source material on the bulletin board. ■Pixiv Co., Ltd. https://www.pixiv.co.jp
Location: 6F, JPR Sendagaya Building, 4-23-5 Sendagaya, Shibuya-ku, Tokyo Representative Director: Shingo Kunieda
Business content: Internet service business
Establishment date: July 25, 2005
Contact: info@pixiv.co.jp (Takahashi/Nishidoi) ■Dwango Co., Ltd. https://dwango.co.jp
Location: Kabukiza Tower, 4-12-15 Ginza, Chuo-ku, Tokyo
Representative Director and President: Tsuyoshi Natsuno
Business content: Network entertainment content and system planning, development, operation, support, and consulting
Establishment date: August 1997